3 Secret PPC Campaigns For Low ACoS

[0:00]I'm going to show you three unique campaigns that you probably never heard of that can boost your sales, improve your ranking and have low AS. My name is Sharel, I'm the team leader at Trainance. In Trainance we managed to scale over 200 brands, helping their PPC in house team, and we also doing PPC for selected brands. So let's start with campaign number one. So you probably already heard about product targeting. But did you ever try to use your frequently bought together products to boost your sales? I'm going to show you how I'm using this strategy and how to find your frequently bought together products. But this strategy is good for mature products that already have a stable rank and we already have all the keywords we know about. I'm going to show you an amazing brand that I really like that they're growing year over year. And one of their products have the best rank for all the main keywords. So if I'm going to the rank radar, those are the main keywords and we can see that we are position one and two. We already have all our competitors against the product targeting. So the next level to scale is to go a bit broad and here frequently bought together is so important. Let's start with example what does it mean frequently bought together. I have few product that I found on Amazon. So let's start with pacifiers. I recently have a son, so I'm using Amazon a lot to buy products for him. And if I'm checking this product and I'm scrolling down, I can see that the frequently bought together products are actually also bottles which makes sense. And there's few things why it's actually worth to advertise here. If you will advertise against your frequently bought together products, the chance you will get sales is higher because people usually buying them together. But second thing, you might be visible in this page. Now, this page is usually organic. So think about it. This bottle getting all the impressions of people who clicking on this product. So basically people searching numerous keywords, they're getting to this listing and then they see this product, they click and buy. And probably this seller don't even know about it. And he can scale it in order to make sure there's more products that he's visible. And the best way is with PPC to grow those sales. I'll show you another example. Again, from the babies, we have Pampers, people who click on Pampers, also buying this product and also buying this product and those two products getting free advertising here. And last example, Muslim nursing product. If I'm scrolling down, I can see this cream and I can see these nursing pads. So how can you identify which products are relevant to you? You don't need to guess. Amazon show us this data through the brand analytics. So check it out. If I'm going to brand analytics and I'll click here consumer behavior analysis, market basket analysis, you can put your product or your brand. And here is the cool thing. You can select same brand combination excluded, which basically means Amazon will exclude all the products from our own brand. So you will see only unique products. So, I highly suggest checking here quarterly or monthly because usually those products are not changing. And we can see that this is our own product, but we can see the one purchase combination, second purchase combination, and the third one. And the coolest thing we can also see the percentage. So 3.6% of all the people who bought our product, bought also this one. And you will actually take this asin, go to this category, take the top products there, create a campaign, push them into our own campaign and hopefully get those organic position, but if even if we won't get those organic position, we still have more products to choose from. Now, as you saw from the examples here, it can be very powerful because those products probably have tons of search volume and probably not many people from your category spending on those. And I want to show you example. So we in Train Ads call it FBT and the same brand that I showed before, I'm checking the last 30 days and you can see that this FBT, for example, gave us 240 sales with 23% AOS. So again, we crushing it, amazing AOS, but the most important thing, we getting unique sales, we getting sales that we probably wouldn't have got before. And all those sales are actually growing our number of units order in our listing and it can eventually improve our ranking, not directly, but actually indirectly. Unique campaign number two. I call it the super broad single keyword. And again, it can help you if you already have the best rank and you have a mature product. So if you're already in this category, a mature product, you already know all your keywords, you have the PAT, you have sponsored brand video, sponsored brand, sponsored product. What you can actually do is to try to identify one or two very broad single keywords, put them in single campaign on broad and negate all the exact keyword that you already have great rank on. So, for example, you can see here in the rank radar, all of those keyword are very specific for our product, but the search volume is not that high and we already have amazing rank. Now, this is a product in the toy niche. So actually, what we've done, we took a very broad keyword that we know we will never rank on because again, it's super broad. There's probably close to 1 million search volume, but we still want to get sales from them and we want to get cheap sales. We created one campaign in broad. You can use a low or fixed bid, but the idea here is to negate all the keywords that you already have good rank. So we will force this campaign to find more and more keywords that related to our niche, but either are very cheap. Second, we couldn't find it before. So you can see this campaign is again, SKC is single campaign, a campaign in broad and actually this campaign gave us 105 orders the last 30 days with pretty good OS. Now, again, in the bid adjustment, you probably will go more to the rest of search because it's such a broad keyword. But the most important thing here is to make sure you constantly negating the keyword that you already have a good rank because you don't want this campaign to spend on the keyword that you have already amazing rank, let's say, number one, but even if you are number five and number 10, and you already have a single keyword campaign exact, or just an exact campaign and you're already pushing them for ranking different campaign, and you see that the rank is kind of stagnant, you still want to negate them because you want this campaign to only focus on kind of discovery, kind of unique keywords, but high sales and cheap AOS. And again, the goal here is to have more sales, but cheap sales from very broad keyword that you know you're relevant to. So unique campaign number three. And this campaign, you can actually use regardless you have a new launch, you have a mature product, your brand is in apparel, your brand in toys. You can use it no matter what brand size you are. To be honest, I actually use this structure for almost all of my brands, because you can always get sales in very cheap CPC with this structure. So, again, I call it alto low beat campaign. And basically it's for campaigns. It can be actually 16 campaigns if you're having one campaign for substitute, one campaign for each one of those. But the basic structure is for campaigns. And what we are doing here, we creating four autos. In each auto, we putting all of our products, but, and here is the crucial point, we give Amazon very low pit threshold. So the goal here is to force the algorithm to find us sales for whatever it can with super low beats. So you can see it here. We have auto with again, with all of the catalog, with 0.02 cents, one with 0.1, one with 0.06, and another one with 0.08. And again, we disconnecting all of the rules. We make sure to not touch the bid, because the only goal here is to get us cheap sales. Now, some campaigns will work, some campaigns probably won't. Usually it takes time for those campaigns to accumulate more sales, but from my experience, as the campaigns are enabled for longer and longer period, those campaigns getting more and more powerful. You can see here, for example, the last almost 60 days, we have those four campaigns. We got 320 units. Now, it's roughly 5% of the brand, but still, check the ROAS. Amazing ROAS. Some of them have good sales, for example, this one, 271. But the goal here is that all of those sales here are one, from unique keywords that we're probably not using in our campaigns, and second, it's kind of set and forget. You're creating those campaigns and you're just getting good sales. So this is our three unique campaigns. I actually haven't seen in other places. Test them. Let me know in the comments below what campaign structure worked for you. And let me know if there's any videos or strategies you want me to create. Thank you so much.