[0:03]Next into the tank is a modern version of a stale car accessory.
[0:15]Hey sharks, I'm Trey Brown. And I'm Don Brown. We're two brothers from Los Angeles seeking a $200,000 investment for 5% of our company. Imagine a peaceful day on the road, wind blowing, sun shining. You bumping your favorite track, cruising down the back streets, just catching a vibe. But then that smell hits you. A nearby landfill, spilled coffee, even forgotten french fries could turn your car from an oasis into a horrible, stinky nightmare. For years, the problem of a stinky ride has been solved by a series of ugly and unstylish air freshener. So, we created Ride Fresh, the world's flyest air freshener brand. Now, I know you guys are probably wondering, why paper air fresheners? When you do a little sniffing around, you'll figure out that it's an untapped market. At Ride Fresh, we offer a subscription-based car air freshener brand with unique scents and designs that'll be sure to blow you and your customers minds. We have amazing scents like wood grain. Wow. Eucalyptus. I love this one, bro. Nice. And even your favorite basketball team's. This one smells like winning. Sorry Mark. The reality is, is that paper air fresheners have had no innovation in far too long. And they smell whack. Hey bro. What's up? I think I'm smelling a deal. With the help of the Sharks, we can make Ride Fresh explode.
[1:45]Sharks, in front of you, you'll find a series of our ride fresh scents. Please feel free to crack them open and enjoy. Wow. After that, we can't even touch you. Mark, are you okay? You're kind of still over there. Oh, you know what? That's the most marketing move ever. I'm out. What? That's it? Seriously? Seriously? Hey, you got to read the room. Wrong move, wrong time. What are you upset about? Yeah, why? What do you think? The one air freshener from the NBA is the team that beats us in the NBA conference finals. You gotta know that that could that could backfire. Oh Mark, you're a bigger man than that. Cut it out. Yeah, I could be, but I'm not. Wow.
[2:23]Here's one thing I'll shout out. Before I even opened them, I picked them up and I could smell the sense. I was like, wow, these are obviously packed with the fragrance. So we pride ourselves on having some traditional sense, some non-traditional sense, but our entire approach and our entire brand is adding a cool factor to the air freshener and changing the experience. You sell any of this stuff in retail, or is it all subscription direct to consumer online? So we built our business um off of direct-to-consumer online. We proved the concept to the tune of over $1.1 million in sales. Um and then And it was what what period of time did you do that? In three years. Okay. Wow. Well, let's talk about one year this year. What are you going to do in this year in sales? This year we're going to do over $750,000. Um but to answer your original question, Mr. Wonderful, we've always known that the subscription was the first phase of our building our business, but the main potential and the biggest potential for us is in retail and wholesale. Right? Why would you say that? Have you proven that, or have you just started down that alleyway? Well, gas stations, things like that, things where it's intuitive to pick this up. Exactly. So, just in the in the last six months, we've been able to uh get to the final stages of an agreement with the largest automotive retailer in the country. What's the deal for? Uh 2,000 stores, 2,000 of their 6,000 locations. In other words, they're going to order from you how many dollars of merchandise? $2.1 million. In in 2023. So it's like Pep Boys, that kind of thing. Yeah, it's AutoZone. Right. What did you sell last year? Last year we sold $540,000. And out of that 540, was any retail? Was it all subscription based? All subscription. Why does somebody buy a subscription model for an air freshener for their car? Right. Yeah, so it's a convenience factor, right? Think ride share drivers, taxi drivers, these types of individuals. If I started with you, how long before I cancel? About four months. And how much is the subscription? Uh, they range. So the base one is you get two a month. Uh and we have them in pairs. Um and that's 825 with shipping. Um and then the highest one. Per month? It yeah, and the highest one is 10.99. Uh so 38 cents is our cost landed. Out of that $540,000 you did last year, were you profitable? Yes. What did you make? Uh, $40,000 in profit. Wow. $40,000. What were you guys doing before this? Dad, what got you here? Yeah, so we're uh we're brothers. Um we've we're lifelong entrepreneurs. Um in 2014, we actually launched the first mobile app for black and brown emojis um before they kind of diversified the set. My brother has uh a successful career in sales and I was at uh a couple different ad agencies uh in my career. Yeah. We both went to Howard University. The Howard University. I then came um to Los Angeles and then I got my masters in USC uh in entrepreneurship, innovation and as well as a certified in technology commercialization. I remember walking down the street and seeing all these air fresheners everywhere, in everybody's car. And I was like, well, listen, if we put some culture and style on top of this thing, I already know that this market is $11 billion worldwide.
[5:31]That's the most interesting thing you've said in this pitch. The air freshener market is 300 million. Yeah, that's interesting. I know a lot about fragrance. This is very male skewed. I think you need work here in that. I think you need to have an entire female base line. Because I wouldn't hang this shape in my car. It's not the right investment for me, but I wish you good luck. Thank you. Thank you so much. I'm out. You guys are the real deal. I've been trying to get my head around investing in you. When I was younger, my mom and dad put me in the back of a car with a million suitcases and everything. I had to sit in the back for 24 hours. No big deal. Because my dad refused to pay for a motel. So we had to drive from Toronto all the way to Florida. All I could see was the air freshener. It is scorched into my brain. As soon as I see air fresheners, I think, I never want to go back there. I'm sorry. I can't be in. I'm out. Thank you, Mark. Thank you, Mark. Let me tell you why I'm stuck at the numbers, okay? No one's brought this up yet and I don't know why. $200,000 for 5% imputes a $4 million valuation on a business that makes no money. Yeah. This is a business model not yet fine-tuned. I'm out. You know, uh I think you need to be congratulated for producing $700,000 in sales. Amazing. Amazing. Why pivot that you're going into retail? I think you're out of your mind. I don't think you realize how cash intensive it is. Why did you pivot to retail? I'm curious. Because that was all that was always the plan, right? And in the last year, the main way that we were able to grow the subscriptions and acquire those subscribers became a lot more expensive. You were losing heart in your subscription model because the numbers had changed. Yes, but we were always going to focus on growing the business through retail and wholesale. All right. So I'm going to make you an offer contingent on your big deals. Okay. I'll take a flyer on this because I believe in the two of you. So I'll make you the offer of, of course, the $200,000, but I do want 25% of the business. Whoa, that smells a lot. Let me can I ask a question? Yes, of course. Um, are there other ways that you can help us in terms of a strategic partnership um in exchange for maybe 15% for the 200k? I would have to say 15% definitely not. I think this is going to be a lot of work to sell this. Thinking about it. $200,000. What? For 20%? Contingent on those two big deals. Contingent on those two deals. You got it. Okay. Thank you, guys. Thank you, Sharks. You better not lose my money. You're going to lose. Thank you so much. My pleasure. Really. Thank you. Thank you. Thank you, Barbara. Thank you, Trey. And sorry again. Mark, we're sorry. It's all good. It's all good. Congrats, guys. Great job. I think Barbara saw true entrepreneurs, grit, grind, tenacity. We're already trending upwards with these major retail and wholesale deals. The trade's been able to secure and having Barbara on board just means that we're going to have more resources and more abilities to scale this business all the way to the top.
