[0:00]The more you post, the more you grow. On Instagram, there is a statistically significant correlation between posting frequency and growth rate. The more times you post per year, per month, per week, and per day to your Instagram feed, the more followers you will gain on average. I firmly believe that I have the number of followers that I do on Instagram, not because I'm some creative genius or I make amazing content, but simply because since April 1st of 2021, I have not missed a day of posting. And actually, since then, I've been increasing or accelerating my frequency on Instagram from one post a day back in 2021 to now upwards of five posts per day. According to Adam Moseri, the head of Instagram himself, the more you post, the more you grow. And I personally accidentally did an experiment in 2025 that reaffirmed this belief. For the first six months of 2025, I posted two times per day to my Instagram feed, which was my pretty normal schedule. And during those first six months, I gained 20,000 followers. In the second six months of 2025, I posted four and a half times per day to my feed, and I gained 65,000 followers. That means in the second half of 2025, I gained more than three times the amount of followers I did in the first half of 2025 for only about double the number of daily posts. And arguably, I had more things in my favor that should have led to more growth in the first half of 2025. If you'll remember, that's when I interviewed Adam Moseri, the head of Instagram, that's when I did multiple collaboration posts with the creators account and Instagram for business account, which are major pages that have millions upon millions of followers. And yet, even though the odds were stacked in my favor for the first six months of the year, I grew more in the second six months of the year, and the only thing that really changed was that I started posting more. I also want to tell you about the now infamous Instant Bollywood Instagram account, which has been absolutely blowing up by posting, get this, get ready to grab your jaw off the floor, 100 times per day. They're gaining millions of followers per month, and they recently went viral themselves after having a conversation with Mr. Beast. How the hell did you guys get 30 million followers? We post, we post 100 times a day? Yes. Yes. That's why I told you. You do that team we have a big paparazzi content you know being created here every day. But I like I would be terrified to post that much. Me too, Mr. Beast, and I'm sure everyone else watching and listening today would also feel terrified to post 100 times per day. But as they said, they have a massive team. If you had 20 plus content creators at your disposal working for you full-time, it wouldn't be that hard to post 100 times a day. But most of us don't have 20 plus people on our content team who are just dedicated to making posts on Instagram, and that's not what I'm here to tell you you have to do. In fact, today, I'm interviewing a business owner, who also happens to be a good friend of mine, who is posting 12 times per day, and not to spoil anything, he's actually scaling up and increasing that number, and he's doing it without help. He's not even having anyone edit his content, make his graphics, he's doing pretty much the entire thing himself. Yes, he's using a little bit of AI, a little bit of Chat GPT, but for the most part, it's all him. And he's doing this, like I said, as a full-time business owner, and someone who is a husband, and someone who is a good friend, and someone who's just a good overall well-rounded person, who's not just a crazy psychopath who creates reels all day. And so today, I'm so excited to share with you my interview with Jamie Brindle, where we talk through, how has he been able to scale from three posts a day to 12 posts a day? And these 12 posts are mostly unique posts. It's not like he's just recycling the exact same 12 posts over and over again, but he is recycling something, and it will be pretty interesting for you to learn more about that. But most importantly, in this interview, I will get an answer to the question, how? How the hell as a one man show, as a one man band, as a solopreneur, more or less, is Jamie able to post 12 times a day, once every two hours? What tools is he using? What's his organization system look like? What is his process for creating the content and coming up with the ideas? And we will also talk through the results, which, to spoil that a little bit, he has grown thousands of followers in the last 90 days, and pretty much every single metric, whether we're talking views, engagement, or actual leads for his business, has gone up. I also ask him every question that I'm sure is burning in your head right now, like, what about Instagram stories? How much are you promoting your own business? How much time are you putting between each post? How are you writing the captions? How are you coming up with so many ideas? And is this annoying your followers? Like, have a lot of people been unfollowing you and complaining about how much you're posting? All of that is about to be answered, so without further ado, let's get into our interview. Are you ready to take your business's marketing to the next level? Meet Brevo, the all-in-one marketing and CRM platform that's designed to help you connect with customers, boost engagement, and grow your business smarter. With Brevo, you can manage all of your customer interactions in one place, nurture leads with their built-in CRM, reach your audience through email and SMS, and keep them coming back with powerful automations. But here's where it gets really exciting. Meet Ora, Brevo's AI assistant. Ora helps you craft smarter campaigns by suggesting personalized content, optimizing send times, and even analyzing performance data to improve your strategy in real time. It's like having a marketing expert on your team who works 24/7. And of course, Brevo also offers advanced analytics, seamless integrations, and AI-driven personalization. Everything that you need to create multi-channel campaigns that hit the mark every single time. Get started for free today, or use code Tribe50 to save 50% off their Starter and Standard plans for the first three months of the annual subscription. Just head to www.brevo.com/tribe and take your marketing further with Brevo and Ora. Hello, Jamie, welcome to the podcast. Happy to be here, dude. So excited to have you. Let's hop right into things. How much are you posting on your feed every single day on Instagram right now? Right now, we are posting 12 times a day, um, uh, plus plus or minus, because we are still we're experimenting with some new formats. Uh, so somewhere around now, we're at the 90-day mark. So, it's we're we're at the stage where we can kind of start taking a look at what the numbers are telling us about this effort.
[6:28]Yeah, which kind of leads me right into my next question. I want to hear more about the numbers because 360 ish posts a month, there's, I would say, 90% plus of the listeners of this podcast won't post 360 times this year.
[6:47]Yeah, it was fun. I was joking with my wife Courtenay, uh, that, you know, we're at the stage now where if we wanted to just not post anything for the rest of the year, we've got a we could post three times a day every day for the rest of the year off the assets that we've built.
[7:05]Uh, but yeah, no, like it's it's been an interesting, um, uh, experiment because I had been conditioned up and for a little context for the people watching I've been on, you know, posting on Instagram for a couple, for four or five years now. So it's like I'm conditioned to a certain experience, a certain expectation for comments and things like that and from from our, uh, from our content efforts leading up to this point.
[7:29]Uh, so initially when we started, the interesting part for me was everything seemed to drop, right? Like the the so the experience of doing it of the being the person posting I was like, oh boy, like I mean I committed to this experiment. I want to see how it works, you know.
[7:46]But like engagement per post went down, views per post went down, like so it it was a little harrowing there at the start. Um, but now that we're at this, you know, but but I you kind of trusted that in the aggregate and and after a few weeks, you could kind of see that it was working. But I wrote down some some figures here because we've we kind of hit our 90, our 90-day benchmark. Uh, our our the reach of our account in 90 days, uh, increased 30% over the previous 90 days. Our profile visits are up 30%. Our external link taps are up 75%. Uh, our new messages are up 77%. Our returning messages are up 32%. Uh, we've had 32,000 comments, 80,000 shares, half a million likes. Um, so everything's going trending up. Um, and then the last piece here is, which is I'm I'm interested in your thoughts on what your takeaway from this is, new followers. So all those numbers, new followers, new followers is only up, uh, 9%, right? So you're expecting because everything was kind of trending about the same the same amount, but new followers went up nine.
[9:01]Um, which is still, uh, you know, positive, it's still 9% more than what we did the previous 90 days. Um, but across the board, there was not a single metric that dipped. Um, you know, and and every, you know, the the needle was moving in the right direction for pretty much every every everything that that we care about, right? Engagement on the reels held. Uh, because you know, on an individual basis, we we know how to hold attention and and it's, you know, our our not engagement, uh, retention on the reels held. Uh, but yeah, like across the board, we we saw a pretty good result here. Gotcha. Just for clarity, so new followers, 9% more growth than the previous 90 days, not just like 9% period. Right, exactly. So 9% in in comparison to the previous 90 days. Do you know what your growth percentage was, your growth rate in the previous 90 days? Because I think that would be interesting. I probably should have had that number written down somewhere before this chat. That's okay, we can like look that up afterwards and put it on the screen. I'd be interested because, you know, if you went from and I know this isn't the case, but if you went from 1% growth to 10% growth, so you had 9% more, that would be lower than expected. But my my hypothesis is that your growth rate was already pretty high, like it was already 20% plus maybe in a 90-day window. And so adding 9% on top of that is a is a pretty big jump.
[10:24]Um, but that's that's fair. Yeah. But that's interesting to know that like everything eventually went up. And it makes sense like the reach on your account was up 30%, profile visits up 30%, links, new messages, all of that. Um, getting into the the weeds a little bit here, you said that, you know, early on, you noticed a drop. And you said you were conditioned to like a certain amount of, you know, engagement, likes, comments, etc. And I think that's one of the biggest reasons that people struggle, besides the, you know, keeping up with the consistency and ideas, whatever, if they can keep up with all that, and they can scale up their posting, they notice what you noticed, which is like, okay, everything's kind of going down on an individual post basis.
[11:06]Um, so question number one is, did that ever kind of come back up, or was it like, hey, for the last 90 days, our average engagement, likes, views per post has remained steady and it has been lower than in the past. So there were outliers, right? And I think this is what the the the again, in the aggregate, what the benefit is is it was more at bats, it was more raffle tickets in the hat. And so, you know, in an average 90-day period, we would we would see, you know, conservatively, like three or four outliers, like grand slam posts, you know.
[11:47]Um, and you know, we now have 10 15 of them, you know, that that did really well. So, uh, and and all of those, you better believe are already scheduled to repost every three months for the next two years, you know. So it's it's, uh, so it's the, you know, we're collecting that data, um, you know, at a much more substantial rate, which which has been which has been great. Makes sense. Makes sense. So is it fair to say the average post, excluding the outliers, is getting less engagement in this 90-day window than in the past, but because you said there are more at bats, there are far more outliers, far more home runs to stick with baseball analogy than in the past. Exactly. Yeah, yeah. So yeah, the ones that aren't outliers, uh, we've just kind of had to become accustomed to a new a new baseline for for what engagement and and reach and views are. Makes sense. Um, but again, at the end of like it's helpful to, you know, if if I'm ever feeling like, oh, gosh, like, where, you know, gone to the halcyon days of, you know, 200,000 views on every reel, if I'm ever feeling like that at the end of the day, I'll pull up the day's posts, and I'll have my calculator out, and I'll just tally it up and go, see, it's okay, you know. You still did 200,000, you know. Gotcha. So like the rationale and I very much agree, like this is very much how I rationalize things as well, because I'll scroll back to like my Instagram in 2021, when, you know, there was low supply, high demand, no one was really posting at that time, and I was like, gosh, I was getting 400, 500k views on every reel, like.
[13:17]You feel it baby. Yeah, yeah. You know, what was I doing? Why was I not taking more advantage of this? But, um, so is the way you think about it now is like, okay, everyone is struggling to get views. So, rather than sticking with the struggle, I'm just going to increase my output, and then if you total up the views per output, the views per post, I'm actually going to be getting a lot more total views day by day, month by month. Exactly, exactly. And fundamentally, uh, Courtenay and I started on social media to help people. Like we've got our agency, we're good, like that's what, so it's like we we started to help it was it was Circo COVID when everybody was losing their jobs and like we wanted to tell people like, yo, it might not feel like it but something wonderful just happened like just do this, this and this and you're gonna be fine, you're gonna you're gonna make more money than you ever did at your at your nine to five. Um, and so and, you know, since then, we shut down our agent because this business is doing so well. But that but that has has remained, like that's our our mission has remained, it's to help as many people as possible, right? And so this reinforces that mission too, where it's like, I have more chances to reach people where they are at the right moment, like the, you know, in the right way, in the right, like in the right space to get them to take action on something, you know, meaningful in their lives. So, um, yeah, I mean, it's so it it yes, it has to do with, um, you know, like inside baseball, you know, folks in the in the industry like, like, you know, views are down and you're kind of interested, you know, uh, playing the metrics a little bit and and running tests for your business. But like also, bigger picture is like, you're reaching more people, you know, it's it's it's it's a chance to maybe, you know, maybe this post, if if I had only posted once today, this guy would have never seen anything from from us, you know, because it's just, you know, the algorithm does this thing. So, um, you know, so that's been super, like gratifying as well. Totally. Makes sense. And I love the the intentionality behind it, right? It's not just like, let's try this experiment just because, and so I'm I'm really, uh, really applaud the the fact that you're doing this as a way to, hey, I'm going to reach more people and then thus help more people. John Hugh, who I know, you know, CEO of Stan, uh, made a really good analogy recently on one of his own Instagram reels where he was like, hey, no matter who you are, at best, you're maybe going to have one out of every 10 posts, out perform the rest. Like, one out of every 10 will kind of be an outlier. And he said, if you're posting once a day, like most people are, then that means you're having one outlier every two weeks. But for you, who's posting 12 times a day, you're, you know, arguably going to have one outlier every single day. And so that's that's a really interesting reframe. I'm curious, were there any other motivating factors behind this experiment? Because like this is a big, uh, bite to to take off, right? Like, this isn't going to five or six posts a day, this is 12 posts, one every two hours. Um, so was it purely want to help more people and reach more people or was there like a business motivation behind it? I'm curious the the initial idea. Um, yeah, I mean, selfishly, uh, I just like doing challenging things. It's like a hobby of mine.
[16:34]So like I like I like like pointing in a direction and walking there like and just chopping down what's what's whatever is in front of me. Uh, so so that checked that box for me.
[16:47]Um, and then also, you know, in our business, uh, Courtenay and I, I've had a couple conversations on this where it's like, we're kind of just in like rip the band aid, uh, rip the band aid stage of our business, where we just kind of have to like punch through a wall. Um, and this is part of that action, where it's like, we just, you know, we need to, uh, uh, we need more top of funnel, we need, you know, uh, more more energy on our brand, we need more attention, uh, and so this was kind of a, you know, we could do this, this and this and that. Or we could post 12 times a day, you know.
[17:39]Yeah, that's it. That's, uh, that's uh, exactly what I would recommend. I mean, on the feed, it is true that more is more.
[17:49]The more you post, the more you grow, the more engagement you get, all of your numbers are up. You are a perfect living example of more is more on the feed.
[18:05]On stories, it's the opposite. It's less is more. Less stories, usually equals more views, more engagement, more retention on stories. Um, and so the way you are using your stories is pretty much exactly what I do and exactly what I would recommend. Um, so good job there.
[18:24]I love the accidentally right. Yeah, that's that's it's, it's all the good of being right, but you don't have to put any work into it.
[18:40]And then what about trial reels? Are you doing any trial reels? Are you posting 700 a day? How have you experimented with those? So I, in the early days of trial reels, I used and abused, right? And I saw some benefits.
[19:05]And then I was probably one of the first people on Instagram to get the notification of like, hey, cut it out. You're we're limiting your, we're limiting your ability to do this. Uh, and I haven't really been back since. Although, uh, I do use I use trial reels for, uh, um, brand deals and for promos for my own stuff, right?
[19:28]So I'll I'll, you know, don't don't tell the brands this, this is my secret weapon. Uh, but I will, you know, uh, audition five versions of of that post, uh, and see what works. Go back, re-cut, throw another three or four up there, see what works, you know, so that when when it comes time to post this thing, I know beyond a shadow of a doubt that it's going to perform well. Um, and, you know, and I do that with our promos too. It's the same with us, right? Like, you caught me, it's you, yeah, I've literally I've filmed, uh, four reels this morning. I have another eight to film tonight, uh, the rest of the day, all promo reels for a webinar that we're doing at the end of the month, you know, and those are all going to go up on trial reels. Um, but is there I mean, I don't know, like what's the this version of trial reels? Like, is there something that we should be doing? That I mean, what you're doing is I think that's so smart. Um, because you're you're using trial reels as they are intended, and I think that you were super smart for the first X number of months, as was I, as was I recommending use and abuse trial reels, right? And then Instagram kind of slapped us all on the wrist and was like, all right, everybody, chill out. Um, and so I've been experimenting with myself, just posting different content to trial reels, kind of using your system for posting 12 times a day, but doing that with trial reels. But I love the idea especially for brand deals, especially for promotional posts where, hey, these are posts that you really want to do well. If a normal post goes viral, yay, great, I got some good vanity metrics, likes, maybe I got a boost of followers. But I I think everyone would agree that if you could choose any posts to really do well, it would be the posts that are for your business that are driving leads, that are driving customers or that are driving, you know, signups for a brand that you're partnering with. So I think that's a super, super smart idea, and just a great way to, you know, use them as they were intended and actually get results from them and have good data to go off of.
[21:19]Yeah, yeah, I mean, I like it.
[21:30]I like the in the same way that we're saying that we can hide promos in 12 posts a day, we can kind of hide hide like bad posts in 12 posts a day too. So it's like almost like my feed posts are basically trial reels, you know, where it's like, you know, and when when something does well, we do more of that. When something does terribly, we do less of that, you know? Um, but I I think I I'd probably be most interested in figuring out, uh, trial reels from the angle of of new followers of reaching folks that, you know, because I do feel like there's a and this might be totally, you know, qualitative, anecdotal, like this, I mean, the numbers obviously are are saying the opposite.
[22:15]But I do feel like we have, you know, the analogy I've been using is it's it's it's a hotel and we've we've been standing in this one conference room full of of people, and in the course of four years, we've gotten a mo of followers. But now that conference room is empty. And so now it's time to walk into another conference room and get all of them to follow us and figure out what attracts them and what's how how how to meet them where they are, how to how to tweak our messaging so it makes more sense for them. And I think that there's an opportunity there with trial reels that we're not exploiting because like by nature, it's only going out to non-followers, right? So I I don't know, like what's the this version of trial reels? Like, is there something that we should be doing?
