[0:06]we're just walked through some basic questions, kind of how you found us, how you found the reports, some post sales type of stuff. So, how I found you, I can give you kind of the background on that, I had been doing a lot of research in terms of not research on your research, but research on research companies that would have information that I had been looking for in an aggregate manner. Not, um we subscribe to Nelson IQ, which gives us sales data in the US that is pertinent to our category. What that doesn't give us is the actual forecast, what the strategies or the tactics, where other companies are moving or going and so I was looking for research that had more demographic, geographic,
[1:13]strategic, forecasting, a look at the top players, the bottom players, the innovators and the new new coming in. I assembled across yours and three others. I did vet three other companies, uh, in addition to verified. So what I liked about verified was it was abroad enough picture that it was giving, you know, access or information on both the demographic and the forecast, you know, of of what the potential of the market was. And also looked at the the full category, not just the single sliver of the category. So I was able to then take our Nelson report or data from Nelson, and look at what was being forecasted and see how that married up with what was happening at the register, you know. So to me it was just the right study at the right time giving the complexities of what I was looking for. I was looking for information on are we reaching the right customer the right way and telling the right story? That's really helpful. That's, that's interesting. Robin, so the stuff that you got from verified market research really was a supplement to the Nelson, um, information that you buy. I mean, Nelson for people is kind of the, the industry standard as it relates to the retail space, what, what sold where, how much, category-wise. So that's an interesting use case. You guys use it to supplement that data and, it sounds like give you a little bit broader picture. Yeah, I, I did. I mean, that was my goal in getting it. I don't know that, you know, the senior staff saw it in the same vein that I had already dissected ten ways to Sunday, the Nelson data, you know, whether it was drug, uh, mass, whatever the the channel was, food, you know, I, I was understanding the channel opportunities and who the heavy hitters and the players were in those channels. I knew where we were ranking in those channels as well as some of our more direct competitors like Angry Orange or Rocco and Rocky. Um, so I, I was looking at the two that the legacy and the newer players in the category and how they were converging and where. And so it told me a great deal because I'd already been deep into the Nelson data. I don't know that that's how our other, you know, see, my, see it, but that's why what I was looking for was the broader picture, the bigger, you know, opportunity and where people were really either on point or missing the boat. That makes a lot of sense, um, thanks for that. Robin that's really helpful. So and how did you when we at Verified market research delivered the report to you guys? Was it as you expected? Um, was it kind of as we defined in our SW or talk a little bit about that process, um, once we delivered the report to you? Yeah, I think, you know, one of the things that I, I go into things when I'm researching or looking for research, I I'm literally in my head, I already know what I'm looking for. You know, it's like, okay, I want to know your legacy brands, like the Febrezes, you know, all of the, the air conditioning, um, players, but I also want to know who the disruptors are. What's coming up into the marketplace. So in the SW, one of the things that I took for granted and should not have taken for granted was that, you know, at least the top ten or twenty were going to be profiled, you know, like these are the heavy hitters, they're they're your legacy brands, they've been around a hundred, the Church and flights, the, you know, all of those, those players. So in my head, I was like, well, every piece of research would cover those because they are the foundation of that category. I was wrong. I, I literally, I, and I didn't even realize it to my CEO mentioned it. So I went, oh crap. So I came back, like literally I didn't even see it when I went through everything. And, you know, as, you know, I went through some of the specifications, I had already made it a point to ask for data on Pooh, data on Rocco and Roxy, data on Angry Orange because they are the disruptors in that established air conditioning environment. So, I was sitting here, how did I miss Nature's Miracle? And it was literally the assumption. So, that was my error and oversight, but, you know, again, those are the things that you don't realize until somebody goes, did you notice? Yeah, that's that's interesting because we we do try to stay close to the clients on the SW is kind of what, what our secret sauce is a little bit is hopefully delivering something that when it hits your inbox is completely usable. And with the verified market research report post delivery, how did you find kind of the service? Were we able to meet your needs as you like, once you got the report? I I thought your services were absolutely outstanding, very accommodating, very eager to ensure filling any of the gaps that we may have found while really going deep because it's not just a ten-page easy read. You know, there's a lot of information in there and and trying to digest the, the overall and like I said, when somebody says, oh, you missed, and I'm like, no way, it's there. I know it's there, you know, like you're sitting there going, I know it's there. And so, you know, when I did even come back and I said, look, can you guys throw this in because I, I missed it, you know, making an assumption. And it was like, let us talk it over, let us, you know. So I was extremely grateful and pleased. So, you know, I think there are like anything you would have certain little wish list, as it were, but then, you know, the granularity may or may not be beneficial in the longer haul. So trying to get that first nut, you know, that kind of this big picture. Here's where we are and here's where we play in that and how that marries up to what the data is telling us with Nelson. That, that was helpful. Well, thank you for that. And really the last thing we were kind of wanted to extract from this is we love to ask our clients is on a scale of one to ten, kind of how did you view the service and what could we do to make this better for our clients? Uh, I think the service is probably a ten. I don't know how you could truthfully, um, improve on that because it was very consistent, it wasn't overbearing, it wasn't annoying, it wasn't calling me at all hours of the day. And saying, did you make a decision? Huh? Huh? Huh? You know. So, so it was it was extremely good service, very timely, not overbearing, and there was always the open end of, how can I help you? How can I make this easier? And and that is the opportunity, I think we all look for because you don't have all the answers. Even when you're looking at the details of a report, you're going, oh god, now I have more questions. Right, right. Well, that that's fantastic. And thank you for that. I mean, our goal here really and the team's goal is to have long-term clients, right? I mean, our our goal which again, try to separate ourselves from, from the market a little bit is to have long-term clients and, you know, have somebody who's happy with the product and there'll be future needs at some point and and we'd love to meet those needs. So, thanks so much for taking the time today. I don't want to take too much of your time, but I'm really appreciative of of the feedback here and so is the team and sounds like we hit the mark. So we look forward at the prospects of doing this again with you. Yeah. Yeah, absolutely.
