XXII Seminario Hispano-Mexicano de Investigación en Biblioteconomía y Documentación. UCM

[0:00]Hello, this is the Google Ads search certification, which is part of the Google skill shop. My name is Matt, and I'll be your instructor for this course. I'm a Google certified trainer, and I'm very excited to help you prepare for the Google Ads search certification exam. This course is designed to help you prepare for the exam, but it is not a substitute for the official Google study material. You should definitely review all of the Google study material, which I'm going to show you where to find in just a moment. In addition to the official study material, you should also have some hands-on experience using Google Ads. Even if that's just a test account where you're not spending any money, but just going through the process of setting up campaigns and ads. So let's go over how to prepare for this exam. First, you're going to want to go to skillshop.withgoogle.com. Once you're on the Skillshop homepage, you're going to want to find Google Ads and then Google Ads certifications. And then we're going to be looking for the Google Ads search certification. You'll notice that there's also a display certification, a measurement certification, video apps and shopping. We're going to be covering the Google Ads search certification in this course, which covers the fundamentals of building and optimizing effective Google search ad campaigns. So you're going to want to click on the Google Ads search certification. You'll see a blue button that says get certified. If you've already started the exam, it might say resume, or if you've already taken it, it might show your results. We're going to click on get certified, and then you'll see on the left hand side the different units that you can study for this exam. There are three units, and each one of these has several different lessons. You're going to want to go through and click on each one of these lessons and read through all of the material. This course covers all of the material that's in the Skillshop lessons, and it's organized in the same way. So this course is designed to help you prepare for the exam, but again, it's not a substitute for the official material. You should definitely take the time to read all of the Skillshop lessons and study the material. Once you feel like you're ready, you can click on the Google Ads search certification exam. This exam has 50 questions, and you have 75 minutes to complete the exam. You need to score 80% or higher to pass, and you get two attempts every 24 hours. What that means is if you take the exam and you don't pass, you can take it again as long as you haven't taken it two times in a 24-hour period. So if you take it at 10:00 AM on Monday and you don't pass, you can take it again at 11:00 AM on Monday. But if you don't pass that second attempt, you're going to have to wait until 10:00 AM on Tuesday to take it again. You'll notice also on this page that your certification is going to be valid for 12 months. After 12 months, your certification will expire, and you'll have to retake the exam to get recertified. Good luck with your Google Ads search certification exam. I'm very excited to help you prepare for it.