Ryan Debenham, CEO of GRIN - AI in Marketing Hype vs Reality

[0:00]What are some areas that are not up to par that you think there's a lot of hype around? Honestly, I think you could go outside of that and just about every everywhere I think that you see some maturing use cases, but a lot of lack of it. Marketing very, there's very little to support marketers. And, you know, we we are investing in AI to support marketers, but the only AI I see in marketing right now, I would say is largely hype. You know, it's like a bolted on chat feature or, you know, something that is more less substance than it is, you know, like demo wear. And I I agree wholeheartedly. Keep going. I want to pick your brain on this. This is great stuff. I think you kind of emerge into like customer support and like front desk sort of reception, you know, AI reception, and it's getting better. My wife actually runs a med spa and she is using AI to, um, to answer like, answer the phone in some cases and in others. And it is becoming more valuable.