[0:05]Marketing kya hai? Marketing kya hoti hai, batao ji. Hmm marketing to create the awareness of a product ki aap ek product
[0:21]Okay. if I can be absolutely blunt and honest, galat jawab.
[0:34]Creating your brand image or maybe portraying your product specialities in a manner that it differentiates from others first of all. And kya uska fayda hoga samne wale ko? So, giving the benefits of all the things what they can achieve with the value where they are spending. So, ye dono chize agar portray karenge properly then only the marketing may happen. Okay. Uh aapne pehle wale se thoda better, aage ek step aur aage aap le gaye. Iske andar abhi bhi ek part complete hai, incomplete nahi hai, incomplete hai ek part iske andar. Haan ji, Dr. Mitesh bataiye.
[1:18]Sir marketing bola jaye toh ek prakar ka communication hai. Hamara jo target audience bola jayega, woh either paid ho sakta hai ya non-paid ho sakta hai. Woh communication ka uddesh ye rehta hai ki hamara product ka awareness karna, interest dena, desire, aur ek particular action jo hai woh le sake. Iss tarah se communicate karna customer Sab more or less ek hi baat keh rahe hain, Google ke upar alag alag woh type kar rahe honge ya chat jepati pe alag alag words type kar rahe honge, isliye thoda thoda minor minor different aa raha hai unka jawab. Magar sab ek hi baat keh rahe hain. Ab aap mereko batao ki aapne awareness create kar di, awareness se kya ho? Interest create kar diya, interest se kya hua? Apki badh gayi sale, revenue badh gaya, profit badh gaya.
[2:14]Profit badhna chahiye. Ultimately to vahi hai objective. Toh phir aap sirf interest ke upar awareness ke upar la kar ke khatam kyon kar rahe ho kahani apni? Marketing kya hai? Aapke known ya unknown logon ke man mein aapke product ko khareedne ki ichcha prakat karna ya plant karna is marketing.
[2:40]Hello. Right. True sir.
[2:47]Kitna simple maine bata diya aapko. Aapke jaankar ya non-jaankar, strangers ko ya known person ko, jismein aapke clients bhi aa gaye, potential buyers bhi aa gaye. Unke mann mein aapke product ko khareedne ki ichha utpann karna is marketing.
[3:34]Right, in fact itna surplus create karna ki char logon ko aur bataye. Wo uske baad ka step hoyega. Kyunki jab tak usne aapke product ya service ko experience nahi kar liya, experience nahi kar liya, tab tak woh batane mein hichkeega ya kabhi bhi bataega nahi. Haan ek bari usne aapka product, apki service experience kar li and he is absolutely delighted. Woh khud se bhi batayega aur aap usko instigate bhi kar sakte hain, induce bhi kar sakte hain, facilitate bhi kar sakte hain, incentivize bhi kar sakte hain taaki woh aur chaar, dus, chaalis logon ko ja kar ke bataye. But pehla step kya hoyega iske andar ya pehla simplest definition kya hoyega? Ki aapko meri definition samajh mein aa rahi hai, theek lag rahi hai? You are basically saying first purchase ke liye, first purchase ho jaye. Bas, bas. Ek bari usne paise de diye, foot in the door ho gaya, toh phir maine aapko bataya hai na, kab tak bechna hai aapko?
[4:41]Jab tak chala nahi jata. Mhm. Jab tak marna padh jaye, jab tak marna padh jaye. Haan. Jab tak saans chale, jab tak saans chale. Okay, toh jab tak uski ya hamari photo pe haar nahi tang jata. Okay, dekho kitna simple hai marketing, humne kitna complicate karke rakha hua hai, kitna jyada complicate karke rakha hua hai.
[5:10]Agar uski ichha ho hi nahi rahi hai aapse buy karne ki, aapne aware kar diya, aapne interest create kar diya, aapne bata diya, aapne product ko differentiate kar liya, aapne competition ko aur apne aap ko compare karke bata diya, aapne price difference bhi aapne bata diya, sab kuch kar diya, uski ichha hi nahi ho rahi. Buy karne ki. To nahi khareedega na woh aapse?
[5:38]Ab iske andar jo hai jaise Alok ka question tha ya somebody else asked me ki pehli email mein likh dein ye cheez? So what we are doing when jab hum connect kar rahe hain unse, we are giving them the benefits that unko aayegi from buying the products that we are selling or proposing to them. But usmein ye nahi likh rahe ki agar unhone nahi liya toh unko nuksan kya hai? Woh hum ye part nahi likh rahe. Likh do. And then observe the difference in conversation and communication. Abhi abhi jaise aapne paanch minute pehle, dus minute pehle aapne bataya ki aapne apne customers ke customers se baat karke identify kara ki woh kya challenge face kar rahe hain aur usko sunn ke aapke customer ne kuch apne product specification compliances change kar diye, grade change kar diya. Mere ko technically nahi malum kya kara, kya nahi kara, but kuch changes kar diye usne. Ab ye aisa karne se aapke customer ko aur aapke customer ke customer ko fayda hoga ki nahi hoga? Bhayanakar fayda hoga sir. They will be market leaders in that product. Ab agar ye aapse nahi jude hote, aapne ye kaam nahi kara hota, toh woh jo kar rahe the wahi karte rehte itne saalon se. Bilkul karte rehte. Non to, okay. Aap se baat karke ek abhi khayal aa raha hai. Agar woh specific industry mein agar apne woh target audience ko market kar rahe hain, so should we put a small case study at the bottom? Why small? Ye case study hi aapki poori marketing ho sakti hai na. Kyunki woh aadmi itna lamba email padh ke bore ho. Main lambe ya chhote ki toh baat kar hi nahi raha.
[7:44]Ek case study can be as long as one single sentence. And it can be as long as an entire white paper of 15, 20, 50 pages. Correct.
[8:02]Maine iske upar ek session create kara tha case studies ke upar. How to build what is known as high impact case studies to grow your business rapidly. Paid session tha iske andar. Hum sab logon ke paas kuch na kuch aisa batane ka hai, kuch na kuch aisa experience hai, kuch na kuch aisi expertise hai, hum bata hi nahi rahe hain jiski wajah se past mein customer ko benefit hua hai.
[8:50]Hum bata hi nahi rahe. Kya nahi kar rahe? Aap apni past wins, aap apni past successes, aap apne past experiences jiske andar customer ko fayda hua hai, aapse jud ke aapka product use karke, aapki service use karke, hum bata hi nahi rahe, dhang se nahi bata rahe, enough logon ko nahi bata rahe. Hello? Aap se baat karke mujhe bhi abhi realize hua ki main ye nahi daal raha hoon ki usmein case study dalne se uski specific industry ki case study agar add kare, templated form mein when we are sending the first email. So that generates the most amount of interest for the customer than anything else you might say. Absolutely.
[9:43]Ab kya ye mere question se relate kar raha hai ki marketing aapke liye kya kare ya marketing kya hai? Toh maine aapko bola ki aapke product ko khareedne ki ya aapki service ko khareedne ki pragad ichha prakat karna ya pragad ichha plant karna uske mind mein ki aap se fatfat khareed le ye maal. Kya ye uss definition ke sath relate hoti hui dikh rahi hai baat aapko?
[10:06]Yes sir, bilkul bilkul. Kitna aasan ho gaya sari ki sari marketing ko samjhna aur karna, kitna aasan ho gaya. Ho gaya ki nahi ho gaya? What is your opinion? Am I making any sense? Arey dekho sir, aap har session mein kuch na kuch gyan baantte ho na. Woh chhota chhota chhota chhota dus dus paise ka gyan le ke bhi jod denge na, toh maza aa jata hai last mein. Toh likh do phir chat mein M A G, maza aa gaya. Arey main toh session chalu hote hi likh deta hoon sir. Maloom hai maza aane wala hai.
[10:44]Okay.
