every 100 followers must equal a $10,000 client, until you have $1M liquid in the bank.

[0:00]I have the formula. A hundred followers must equal at least one $10,000 client until you have $1 million liquid in your bank account. Now, to put this into perspective, we got 150 Instagram leads to a customized lead magnet and we collected $200,000. That is a 15 times higher return than the average lead magnet gets. Now, let me show you how I did this, okay? I'm going to show you everything in depth. So, you know how people, we talked about this, Max, right? How many people always ask this question of like, fuck, if I make a lead magnet, it's probably not worth it, it's invaluable, it's like evergreen, nobody gives a fuck. So the golden question is, and we asked ourselves this question, which is what we figured out in the last week, how do we make an evergreen lead magnet so fucking personalized that it technically creates a 10 out of 10 effect? The first thing you need to understand, a lead magnet is never good when it's evergreen. So how can you make it personalized without spending a lot of time on it? This is our structure behind our $200,000 cash lead magnet with just 150 leads. You start with the brand game plan where you give people a custom brand game plan based on three questions that they answer for them to get redirected to one specific stage. This could be either stage zero, stage one, stage two, stage three, so you will get redirected to your stage. They get their specific stage with all their current pain points, the identity, the positioning you offer, the content, the marketing, and the team. So no matter where you're at, if you're doing nothing or 10 million a year, you see your exact pain points. This creates a lot of personalization that we talked about, right? That is exactly what gives us that proof for us to build the solution. After, it shows your specific focus. So the focus could be on identity, could be on positioning, could be on offer, could be on content, marketing, or team. When that happens, you have your specific stage with your specific problems, business problems, all in one, which hits a massive pain. You can imagine how engaged people are with this lead magnet, then it shows exactly what to prioritize and how to structure this exact asset. Identity prioritize, positioning prioritize, offer prioritize. And the best part is if you look on the screen, you can connect stage zero with offer, but you can also connect stage four with identity. So it's an evergreen asset that will always feel fucking personalized. Yeah, that's perfect. $200,000 with a 150 leads, that is what can happen when you build something right. And then, obviously, we built the whole character for it. We have a branding gamebook, as you can see here, the game plan, the whole brand book to be able to structure something like this organically for us to make fucking money. Because the main question we get asked all the time is, how do I get more quality followers? And how is it possible, Nick, that you make so much money from 170,000 followers on Instagram? 170 less than 150? Yeah, 150. Only 150. When I made my first hundred grand, I had under 1,000 followers. Isn't that crazy to imagine? Absolutely. A hundred grand in your bank account liquid with under a thousand followers? People don't have the fucking conversion. And this is exactly what gives that conversion. Then it shows the bottom line of the whole conclusion of their situation, explore partnership. This is where 43 people out of the 150 booked in a call. We got it, this is crazy. We got 43 clicks on this exact specific button and 43 people booked to call in. That is a 100% conversion rate and a total 33% conversion rate in sale from the opt-in. Then we see exactly what stage is coming now, so we prepare people for the next stage. You already know what's coming, so we put this stage now here because it connects with stage zero, it's the next step. Your focus is undefined yet, because they don't know. And the amount of time that it takes to succeed. This is what's going to make us money, conversion. Most people don't understand it, and that's the reason why people lack this shit. What else do we have to say about this, Max? I think this is pretty fucking good, bro. So many people like, they have so many followers but they don't make money. It's like, you can have followers, but if you're broke, what's the point? It's the fucking point, right? Yeah, it doesn't matter.