How to Write a Killer Script in 2026

[0:00]I grew my Instagram account from this to this, not once, but twice, along with multiple different client accounts in multiple different niches. Isn't that right, Barsy? Guys, I know how to grow on Instagram with short form content, and I have been doing it for years. In this video, I'm going to show you how to create killer scripts that get meaningful results like this, this, and this. Today we're going to cover step by step how you can get the same results with a strategy I bet you never heard of before. Let's go. Question: Did you notice anything similar about these two videos? Fried eggs are bad for your weight loss process. Scrambled eggs are good, but boiled eggs are excellent. Posting randomly is bad for growth, posting four times is good and posting seven times is excellent. This video originally went viral in the fitness niche, but a smart creator used the structure and adjusted it to their own and it went viral too. You know how there are different fill in the blank hook structures that work in almost any niche? For example, Is it possible Is it possible? Is it possible? Is it possible? Is it possible? Another example. 600 days ago, I started reading this whole book. Six months ago, my wife and I dropped out of school, got married. A year ago, I was reading my Bible from front to back. Six years ago, my husband Zaki and I spent every dollar we had to our names to buy our first home when we were 23. One more. Smart couple versus dumb couple buying a house. This is smart guy versus dumb guy when it comes to cars. This is smart guy versus dumb guy when it comes to eating out. This is smart guy versus dumb guy when it comes to buying a car. Well, believe it or not, there are also script structures that go viral in any niche. A script structure is basically just a fill in the blank template for your entire script. There are easy script structures, for example. If you drink apple cider vinegar with lemon, your belly feels flatter and less puffy. If you take creatine, it will increase your strength in the gym. You eat steak by yourself, you'll feel full and feed your muscles. If you add cinnamon and cayenne pepper to your garbage can, then you can repel mice and flies. There are complex script structures, for example. Did you know that if you twist a potato on this part of the grater? Did you know if you take a white vest top a black vest top, a white shirt? Did you know if you combine some rolled oats, nut butter, or choice? Did you know if you grate two apples and add them to a bowl with oat? Did you know that if you wake up at 2:00 a.m. find a Tim Horton's open 24 hours? There are educational script structures, for example. Three levels of cookies. Three levels of tomato pasta. Three levels of drawing mountains. Three levels of skin care. And there are storytelling script structures, for example. Is it possible to love God and quit swearing in 10 days, even though you're used to cussing around all your friends and you don't feel guilty about it? Yes. Is it possible to write a successful college essay for Harvard in just one hour? Yes. Once you understand this, you will learn all trends are actually just repeatable script structures, and this is exactly how they are created, whether people really understand that or not. Or creator for that matter, make sure you are not recreating fluffy trends. If you're ever recreating a script structure, make sure it is either educational or storytelling and valuable in some sort of way. Sorry. Just had to get that little PSA, okay? Now, every video, whether it's good or not, has a script structure, so when you find a video that you like, and you want to use that script structure, you just need to make sure that it is an outlier reel. An outlier are videos from small to mid-size creators that performed way better than their average video. To make it measurable, I like to use videos that follow the 5X rule, which means that video got 5x the amount of views than that creator's following, okay? That is truly a viral video, so when you're on social, and you find a script structure you like, as long as it follows that 5x rule, you are good to go. Now, if you actually want to create script structures, step number one was finding that outlier video with the script structure you like. Now, step number two is transcribing that video. What you're going to do is click the three dots on that reel, click copy link, open up gettranscribed.ai, and paste in the link to the reel. Click get transcript. Now, step number three is you are going to templatize that transcript. Open up chat GPT and type in this prompt: This is a transcript from a viral video, please make it into a script template that could be used for any niche. Keep the overall format/structure of the video and just make it a fill in the blank version. After paste in the transcript and click the up arrow to generate. Step number four is finalizing template. Add your template to a Google document and make any adjustments as needed. I keep a bank of script structures that I use all the time, whether they're educational or storytelling, and we use this for clients and just for myself. And trust me when I tell you, this makes scripting so much easier because you're literally just using proven frameworks. Then when you're writing your scripts, you're basically just going to take this fill in the blank structure and write your own script using it. Now, in this video, we're really just talking about the script itself, like the meat of the video, you're still going to want to make sure you're adding viral proven outlier hooks to your scripts, which in order to find those just watch this video, I'll teach you exactly how. So now that you understand what script structures are, how to find good script structures and how to make script structures, now you need to understand the difference between low effort content and high effort content. And or easy script structures versus complex script structures. Easy script structures are those ones that are just really easy to recognize, like this. Wake it up at 4:00 a.m. Minus 100. Going for a walk. Six. Detox teas. Zero. Too messy. Two. Washer. Eight. Or like this. Suede, velvet, corduroy, tartan, gingim, Madras, Gothic, Renaissance, Art Deco. Or like this. If your P looks like this, where it's clear and see through, you're likely overhydrating. If your mucus is clear like this, this is the natural color, so you're good to go. If your P is clear like this, you're likely overhydrated. Typically, the easier ones are really great for views and reach because they're so easy to understand, and they're often just repeating themselves over and over and over again. But they're most likely not going to get you a ton of followers for the amount of views they get. For example, I did the rating reel and I got over a million views, but it only got 200 followers. And for context, I've had videos over a million views that have gotten like 30,000 plus followers, so this isn't that high, guys. Now, complex script structures are definitely ones that are harder to recognize. It's not really following a pattern or it doesn't really seem like it's following a template, and that's kind of the point. For example, something like this. Is it possible to love God and quit swearing in 10 days, even though you're used to cussing around all your friends and you don't feel guilty about it? Yes. Is it possible to write a successful college essay for Harvard in just one hour? Like this. This is the end. It's all right. Or like this. Two couples are trying to invest. Two husbands take on the grocery shopping. Two high school students are trying to get into Ivy League schools. Two people are trying to lose fat. Two business owners start posting content on social media. These are typically like hyper educational reels or extremely personable, raw, real storytelling videos, so they tend maybe to get less views sometimes, but typically they are going to be getting you more followers. AKA, the view to follow ratio is just so much better than those low effort, easy repeatable script structures. So that last example I just showed you, basically the story behind that is I found this one video online with an incredible script structure that most people wouldn't recognize was actually a great structure. It followed the 5X rule though, so I templated it. I used it for myself, I used it for a bunch of clients, and it has honestly done extraordinary in terms of views, in terms of engagement, in terms of leads, in terms of followers. I definitely do recommend, even though they're more work, leaning towards more complex script structures. Right now, look for high effort script structures, guys. This is such a high level concept that is honestly so obvious to do, but not a lot of people do it. A lot of people just copy other people word for word. No. Right now, we are just finding viral videos in any niche, templatizing the script into a structure, and then filling that script in with all of our own information. So few people actually do this because it's just not something super common to do. Happy scripting and follow for more social media marketing education!