[0:00]Google search is incredibly powerful and you can search for text across the internet, most of human knowledge, images, books, videos. But we'd realized there was an important part of the search experience that we'd overlooked. Our task as designers is to get our users the information they're looking for as quickly and as beautifully as possible. But until now, we couldn't always give users what they're looking for because sometimes they're not looking at all. My wife and I have a puppy with so much energy that we walk her five times a day, and she sniffs around every nook and cranny. This is how she gets information about her world. Photo, auditory, olfactory, sensory convergence is a phenomenon that's been promised in science fiction for decades. We're excited to announce Google knows Beta, our flagship olfactory knowledge feature enabling users to search for smells. Our mobile aroma indexing program has been able to amass a 15 million centabyte database of smells from around the world. With an elegant integration into our existing knowledge panels, the Google Nose Beta smell button seamlessly connects scent to search. By intersecting photons with infrasound waves, Google Nose Beta temporarily aligns molecules to emulate a particular scent. Google Nose Beta works on nearly all desktops, laptops, and quite a few mobile devices. In the fast-paced world that we live in, we don't always have time to stop and smell the roses. Now, with Google Nose Beta, the roses are just a click away.
[1:40]If you have a question like what does a new car smell like, who knows the answer? Google knows. What does a ghost smell like? Google knows. What is the inside of an Egyptian tomb smell like? Google knows. Google knows. Google knows. Beta.
