Want people to listen to you? Keep it SHORT. #JennyHoyos #Storytelling #TEDTalks

[0:00]Have you ever wondered how much ice cream you can get for a dollar or what's the cheapest thing in an airport, or if it's faster to go inside or a drive-through? Probably not. But somehow answering these weird questions and sharing those experiences have become my life's work. Great stories should be told in less than 60 seconds, and it's not just about becoming a viral social media star, it's about making your conversations better. Many great stories start with a question because we'll make people stick until the end to find out the answer. You want to get your audience's attention immediately, so you want to start by asking something shocking. After you've hooked your audience, you want to take them on a journey, building up to your answer where you want there to feel constant progression. So we're moving closer and closer to our answer, so we feel like we can't stop listening. But if everything is smooth sailing, then nobody cares, which is why we need to add conflict before getting to our answer. And after enough build up, we finally need our answers. The key here is to build tension by making the answer feel uncertain to make a satisfying ending. Because if it takes longer to tell your story than it does to make a burger, then you're probably overcooking both.