Google My Business Success Story: Barberology

[0:02]The bread and butter of our barber shop is the community, the neighborhood. The only thing is sometimes that neighborhood might not know that you're there. Originally, I didn't have a clue about online marketing. at all. The discovery of Google My Business came with this chap from Google walking through the door. I told him exactly what we were struggling with. As I was cutting his hair he said, you know what you need to do, go on Google My Business. Google My Business completely brings all the business info together to create good listings, map functions, images, local rankings to make sure that people can find your business. It's really easy. It tells you what to do, step by step. From a customer's point of view to see photos being taken, it shows that we care. We're not just any barber shop, we actually want to make a difference. The percentage of the marketing budget that goes to Google My Business is zero. It's free. Everything's already set up for us. People are finding us. Within the first few months, we've seen a 30% increase in growth profit. Within the first year, it was an 80% increase directly linked from Google My Business. While we've got a business, we're always going to be using Google My Business. It's a perfect platform to learn from, to progress with. It even looks pretty.