[0:00]It is this part regarding culture is basically built upon obvious values that everyone knows and comprehends It is derived from seniors, so we must represent these values and be the role models Then, how do you integrate them into the details of the entire company? Let me quickly mention Salla's Values We have four basic values Authenticity, Innovation, Facility, and Human-centeredness Authenticity, is a value that derived from "Salla's" establishment When I first started "Salla", I honestly didn't know who "Shopify" were We just noticed a problem in the market, concerning people selling in the wrong place, on "Instagram" Thus they were selling in the wrong place, and in the wrong way So, authenticity is being genuine, starting off based upon a need, and not copying, or being another entity's copycat Regarding the innovation, How do you make something different that generates a value to the customer? And looking into the facility, it is about the facility in usage, and even when interacting with one another in our company Our work environment is very simple, easy-going and friendly And finally, Human-centeredness We prioritize human in all interactions both Inside and outside the company Thus, Looking into the beginning of our journey in "Salla" it all starts with the interview where we ask the questions ensuring that this person is culture fit Like: How does he come up with different solutions, regarding the problem solving part and critical thinking? And also regarding the innovation part, Did he create something different? or Did he just follow some models, as the book says? There are many details, but even concerning the products for example, we have rules and principles that we follow Inspired by our values.
[2:37]For example, concerning the value of facility, we have a specific checklist to follow Is the number of steps regarding this feature or that product, the fewest to be completed, requiring the least knowledge, and done within the shortest time? So, these details concerning how to embrace this culture, start from the values, from the role models in the company and from enhancing and and promoting those values, so that the company's DNA becomes inspired by them And hence we will start speaking the same language
