"Success is cheap when the goals are low."

[0:00]Fail big, and so I've been very comfortable being a failure. Meaning, I'm comfortable falling short of big goals. And I would rather fall short of a big goal and consider myself a failure, then lower the goals to the level which I can accomplish all of them just so I can feel like I'm a success. Hmm. And it's less about the goal setting. And it's more about the mindset of being okay being a failure. Because what it does is it frees you to imagine bigger, take risks like you never imagined you could before because failure is not the thing you're afraid of.