[0:01]All right, welcome back to another Brozz Bros video. I figured today we would go over the Ads Manager. I posted that last video talking more broad terms about freelance brand scaling and a lot of people were requesting that I actually hop inside of the Ads Manager and show you guys what it looks like after you have, you know, maybe your first client signed or you're trying to learn how to get better performance for your current clients you already have, depending wherever you're at in your freelance brand scaling journey. But that's exactly what we're going to be doing today. We're going to be going over the Ads Manager, kind of how to use it and specifically how to set up two types of campaigns. So I keep forgetting that the camera's up here and to look at the camera up here. I figured do it this raw style so that you guys can really easily follow along with this, rather than like the edited stuff. So that's exactly what we're going to be doing. But two styles of campaigns we're going to go over, really the only two campaigns you would ever need to know to know how to run ads for like a fairly sized client or like a small client. Majority of you are at that stage where you're only signing clients who are, you know, whether it's your first client you've signed, second, third, fourth, fifth. You're probably signing clients on kind of the smaller end of the spectrum, more newer businesses or brands, maybe you've started to get some traction already, but they aren't like big, big brands where you're blasting tons of money into the ads that you're running every day. You know, you're probably spending anywhere from like 20 to $200 a day, which is totally okay. But I want to show you guys how to actually get results for those clients so that you have case studies underneath your portfolio that you can use as leverage to sign even bigger clients and then, you know, in the future we'll get into some of those more in depth campaigns for clients where, you know, you start spending $1,000, two, three, four, $5,000 a day on ads for your client, how to actually sustain that spend. But this is going to be pretty damn simple, I'm going to be honest with you guys. Like everything we're going to go over today is really f***ing easy to do, really easy to set up, really easy to run, really easy to manage and most importantly, really easy to generate results, assuming your client has, you know, a decent product, a decent website, decent creatives and just like a decent offer, like the business, the brand is just good. So I'm going to show you guys an example of one of my clients currently that we're ripping for, we're doing over six figures a month for them. And on track this month, I believe to do over six figures this month for them. So I'm going to take a bunch of their creatives, log into a separate Ads Manager just for their own privacy purposes, not to like leak their stuff or whatever. Um, but I'm going to show you guys some of their creatives, how we're going to form those in ads and how we're specifically going to set up the campaign. So, if we come into the Ads Manager, like I said, this is a brand new Ads Manager, so things are going to be a little different. There's no previous campaigns, like I wasn't going to go in their Ads Manager and show you guys everything we're running just because that's confidential. But I'm going to show you guys just how to set up a winning campaign and how to literally duplicate this winning campaign step by step so that you can use it for your clients. So first things first, we're going to launch a new sales campaign, right?
[3:16]This is an Ecom client, this is a clothing brand that I run ads for, you guys know that majority of the businesses that I run ads for, my agency is structured in the niche of clothing, supplements, streetwear, jewelry, Ecom products, right? Now a lot of my ERT students or a lot of you guys watching, you're trying to get into like service-based businesses, which honestly, as a beginner, I recommend that. Those are the easiest clients to sign, they usually have more money to work with, it's an easier business relationship, and you can reach those businesses via cold calling, which makes it very easy to breach point of contact with those businesses and close them as clients.
[4:36]As where for an Ecom product, like a clothing brand, our goal is to solely just have these ads, all of these customers from the ads, click to the website and purchase on the website once they get there. So our objective here is going to be sales. So, we're going to move forward, we're going to name this, this brand name, by the way, I'll show you guys the brand here. Um, it's Heaven Sent, this is one of our clients we've been working with for a long time now. Um, it's a Christian brand, which is super, super cool. Um, it's all about kind of like culture and uh Christianity and stuff, so super, super cool. Um, here's all their products, here's kind of what their site looks like. Pretty damn reasonably priced products. Um, definitely if you guys f*** with any of these, go shop with them, shout out to them. Um, here's our Instagram, you know, you can see like they have good content, it's engaging, the products are good, it has a meaning behind it and like overall, I mean their offer is is pretty damn solid, you know, like they don't really have any offer implemented necessarily, but the offer overall is good because the pricing is reasonable on a lot of these products, right? Especially with the social proof that they have, you know, 52,000 followers. Um, they get engagement on their stuff, like this has 2,000 likes. Like the social proof is there, they've been around for a while, so like it it makes it much easier to sell, you know? So, we're going to just go ahead and name this, for Heaven Sent, right? Boom, easy. Um, next, we're going to come down here, we're going to say this budget, let's just say, let's just throw on a random number. Let's do $50 a day, right? And then budget strategy, campaign budget, we're going to set that to Ad set budget.
[6:23]Um, that'll basically set the budget of the campaign at the Ad set level rather than the campaign set. So instead of it spending from the campaign and you had multiple ad sets, they would spread the budget across those ad sets. In this case, we're going to have one campaign, one Ad set, all the creatives inside of one Ad set. So we're going to set the budget at the Ad set level. There's never really any reason at low scale that you need to set the budget at the campaign, that's more of a high scale thing like I talked about earlier. So do not worry about that. Um, next, we're going to move into the Ad set level, we're just again, I'll just name this conversion for Heaven Sent, it does not matter what you name this, however, just best keeps you organized. Um, I usually just like to title it like the business's name and like what the campaign is, you know, but however you best stay organized, totally cool. Now, conversion location, we're obviously going to set this as website, right? Like I mentioned, the goal with all of these ads we're running for this business is to generate customers to go from the seeing the ad to clicking on the ad, which takes them to the website, where obviously then our goal, our conversion goal is to have them to convert. So we want to set that as maximize number of conversions because conversion means a sale and obviously the goal is to generate this business, this brand as many sales as we possibly can because then we make more money because we take a commission of everything we generate as a freelance brand scaler and this is exactly how you do that. You get them results.
[7:55]So, data set, this is going to be the pixel, this is essentially connecting the ad account to the website so that it can track all of that data. So that it knows exactly, okay, this many customers clicked on the ad, this many customers went to the website, this many customers added a product to cart, this many customers actually purchased it, this this is how much revenue was generated from this ad, etcetera, right? So you want to make sure you have that connected prior.
[8:23]Obviously, I don't on this ad account, um, just because, you know, this is a separate ad account from the actual client's ad account. Um, but yeah, that's basically, you just set that up, like you link it to their Shopify or whatever website they're running, say you have a lead gen business and they're using some sort of uh website, like Figma, you would just connect the Facebook to the Figma, the data set, that's what that is. So pretty, pretty simple on that. Um, we're not going to set any sort of cost per result goal, attribution model, we're going to leave that as standard. Um, daily budget, we're going to set that as $50 a day. You see how I move that budget from the uh campaign level to the Ad set level. So now it's spending from the Ad set instead of the campaign, so we're going to set that as $50 a day. And then this campaign is a cold conversions campaign, right? So the goal of this campaign, who this campaign is going to target is basically anyone that Facebook's algorithm naturally thinks is best suited for this brand and for this product. So that's what cold conversions means. And obviously there's different types of campaigns and you can set up different settings on who you want these campaigns to target, but for this campaign, when you're launching for a smaller or a newer or a even medium-sized business, Facebook usually knows better than you do who the target demographic is. So the only thing we want to do here is just have this set up to target pretty much anyone and everyone Facebook thinks is a good customer. So we're literally for the audience, like we're literally going to leave this as is. The only setting like is the location is in the United States and obviously we want to have our minimum age set as 18 so that we're, you know, targeting customers who are more likely actually have money. Younger audience generally speaking, doesn't have as much money as someone who's 21, you know, and this product just kind of applies to like that age range of like older teenagers, younger adults, you know? So, take a sip of water here, I'm yapping and getting thirsty.
[10:32]And then for placements, my s*** might be a little messed up here because I don't have anything connected, but we're going to have this set up to target on just Instagram in this case. Think about it like this, right?
[10:48]If I'm launching an ad for a product like this, the target demographic for a product like this how he just talked about is an older, like old teenage demographic, young adult demographic, like they're going to be more on Instagram than they are Facebook, right? If you're launching a business for, if you're launching ads for a business like a landscaping company, you're going to be targeting like homeowners, like 40, 50-year-old people who need landscaping jobs done, right? So that makes sense to have the placements set on Facebook because Facebook is also where that demographic of people is scrolling on, but like for this product, it doesn't suit the target demographic isn't really on Facebook, you know?
[11:27]So, think about it like that, like is my target demographic on Facebook, are they on Instagram, should I run this on both, maybe one in this case, we're going to run it as just Instagram. Then, we're going to go to set up a new ad, I'm just going to name this ad number one. Obviously, Facebook page isn't going to be set up here, Instagram isn't going to be set up here because I am not on my client's ad account. You want to make sure you have your client's Facebook page, your client's Instagram account, capiche? Holy s***, I just fell, why did I just say that? What the f***? I felt like my like second grade teacher saying that, that was just like auto responder, I don't know what the hell I just said, um, ignore that, I that felt weird as f*** like. Okay, anyways, moving forward. Um, for this, we're going to go ahead and create an ad, we're going to set this as manual upload and then we are first, we're going to leave this for now. I'm going to come back to this once we upload our images and see kind of, do we want to make single image ads, carousels, we'll get back to that. Website, we're just going to link this to their products page and just have it customers, the link you put in here is when customers click this button, learn more, it's going to take them directly to this page that I just copied and pasted in that link.
[13:06]So keep that in mind, that link you put in there is exactly where it's going to take customers after they click on an ad. Anyways, set up creative, image ad. We're going to go ahead and upload all of these images. Let me do this real quick, boom, boom, that's all, try this in, how's it doing? Oh, whoops. All right, media, boom. So we'll drag all these over, drag and drop, All right, it's making my PC tweak.
[13:46]Come on, All right, let me come back, I'll pause this, I'll come back as soon as these are all uploaded. All right, I am back. Um, for some reason Facebook is tweaking, doesn't want to let me upload mass upload all at once, it's only letting me do it one by one. So here's what I'm going to do, I'm going to screen share this with you guys, we're going to go through this together and pick some stuff out of this creative folder that we can use as ads. First thing that comes to mind, um, real simple just like mock up with like a bunch of different colorways, a bunch of different styles on it. So we're literally just going to run a single image ad on this. So I'm going to go ahead and download this, uh, boom, boom, move this back over here, boom, paste that in there. Nice. All right, next, so we're going to make sure these placements are set up good. See if you see like here and you cut that off, like it looks bad, so make sure you have these placements set up right where it fits in all of these because as it displays in different Instagram variants, like Instagram stories versus on someone's Instagram feed, it's all going to look different. So you want to make sure each one of these is set up properly.
[15:00]Text, um, is there a name for this collection? No, so we're just going to keep this, like we're targeting a broad audience. So we're just going to keep this, um, actually, you know what I'm going to do, I'm going to say that this is like a collection, you know? Make it seem like it's like new and like exciting. That's the goal. We're going to set the call to action as shop now. Obviously that makes more sense, you know, depending on what type of business you're running for, you can change the call to action, say it's like a landscaping company again, it could be like a contact us CTA, you know? But in this case, shop now. Boom.
[15:44]Going to make sure music's off. Turn off, we don't want, I think we're good off that. Next, we're going to go ahead and, uh, click done.
[16:06]All right, now here's what our ads look like. Now obviously, it'll be like displayed from their business, you know, it'll look different, like it'll look better. But this is just like super broad. Obviously, like I'm just showing you guys how to actually set the campaign up. When it comes to the creatives, when it comes to the CTAs, when it comes to, well not the CTAs, the text, the headlines, stuff like that, like get creative with it. That's what's really going to set you apart from other people buying media space, other businesses running ads, other brands running ads, that's what's going to separate like your ads from the rest of them in the eyes of these customers and allow you to actually bring in good results, you know? So I'm just keeping it like super, super broad, super simple. Like if you want to learn another skill, like copywriting, you know, learning how to write good captions and stuff, like that's never, never a bad thing, you know? I'll be honest, I'm not the best copywriter, that's probably something I need to get better at and I think that's actually a really like valuable skill is being good at copywriting, but, um, aside from that, you know, we have our first creative done. So what I'm going to do, I'm going to duplicate this creative, I'm going to name this number two.
[17:20]Boom, boom, boom, everything's pretty much already set up. All I really have to do is find some new images to make an ad out of. Obviously, with the Andromeda update in Facebook, creative volume has become more and more and more important. The best thing you can be doing to get good results for your clients is literally just constantly having an influx of creatives and constantly launching new creatives, testing new creatives, adding new creatives, like just pumping new content, new content, new content and making new ads and new ads and new ads. And when I say new ads, I don't mean like launching a new campaign, I mean literally just this part of the campaign, like making new ad with new pieces of content and just making things fresh again. You know, so obviously communicate that with your clients to where it's like, yo, we need a lot of content. The more content you can get me, the more high quality content you can get me, the better results I can get you. Um, another thing I noticed here too is like we can make, oh, well, we'll keep it simple, we'll, we'll make a carousel ad out of the T-shirts now. Different product, you know, switch it up. Um, all right.
[18:35]Where'd my image go? F***.
[18:40]All right, here we go. Add new audience, custom audience, website, uh, same thing. How's that doing? Oh, whoops.
[18:48]Boom, boom.
[18:52]All right, you'll see that. Nice. Make sure the placements are right, boom, boom, we'll just, you know, leave the caption as the same thing in my case. In your guys's case, again, get creative, please, I cannot emphasize this. The biggest thing, just general business advice, if you sit here and you keep taking shortcuts on s***, like if you're the guy who looks for shortcuts, you are never going to see the full effect of the results you're capable of achieving. Like, dead ass. If you sit here and take shortcuts within your business, within life, within working out, going to the gym, whatever the f*** it is, if you are the guy who takes shortcuts, you are never going to be able to see your true potential and see the true reflection, I can't talk right now, reflection of result of what you were ever capable of achieving. Just remember that. Every single thing you know you need to do, do it now, do it with full effort, and don't make excuses. Like there's no reason to take shortcuts. If you need a break, take a break, come back to it and do it with full force effort, but do it now and do it to the best of your ability. That's dead ass as simple as it is, bro. Do the s*** you know you need to do and the result will come naturally, and do it with full force effort and don't take shortcuts and don't be a b****. Um, all right, where we at here? Boom.
[20:34]Yep, all right, we got our second creative made. You know, like I said, I am half-assing this, I don't want you guys to take like example of this and be like, oh, this is the way Brozz did it, this must be right, this must be right, this must be right. Cuz no, that's not the case here. I'm telling you guys what I'm doing wrong in this case. I'm just showing you guys the basics of how to actually like set this stuff up, but you guys need to spend a little more time doing it and actually make it good. That's my point. All right, new creatives, new creatives, what I, what I, what I, let's find some new ones. I'm kind of f***ing with like this vibe, cuz I see there's like this one and we can have this carousel to like this one. But how is this going to look in a 9x16 placement? That's a problem. Um, or I guess we could just set it one to one even for the story post. So we'll do that. Is there any more like that? There's got to be, there's got to be, Yep, pink one, where's the rest at? All right, another one here. Another one here. Nice, nice, nice, nice, nice. Wait, so are these all hoodies that I grabbed? Boom, hoodie, hoodie, hoodie, hoodie, there's one down here that I grabbed, hoodie. Okay, watch this, here's what I'm going to do. So I'm going to download these five and then, see this is an example of when I'm not necessarily hitting like two creative here, but I'm going to show you guys what I'm going to do and I'm going to explain why I'm going to do it.
[22:12]Can these download?
[22:17]Come on, bro, come on, bro, set it to downloaded. There it is. All right, nice. It's a folder. Boom, boom, All right. So we're going to come up here, we're going to set this as carousel, I'm going to make an ad where it's not just a single image, it's like multiple images. So like it'll show the first one and then they swipe and they see the second, and they swipe and they see the second, and they swipe and they see the second twice, third, okay. Um, so add cards, add image cards, we're going to upload some more images here. Boom, boom, boom, boom, boom, boom. All right.
[23:07]So now we're going to select these cards. All right, so we'll go one, two, three, four, five, and then what I'm going to do is on the last one, the sixth slide, it's going to just be the mockups. So it's going to go from like some on body images, they're going to see the on body image next to the mock up, on body next to mock up, on body next to mock up. Then last slide, they're just going to see a mock up of all of them, it just flows together nicely and customers want to see different perspectives of a product or of a service. That's why differentiating, is that a word? Differentiating? I don't know. They want to see like variation within creatives, you know, cuz naturally what this campaign's going to do is it's going to target a the same people over and over again, right? Like some people will see it once, never see it again, but other people might, may see it three times because the first time they saw it, they engaged with it. So Facebook reads that and says, oh, yo, this guy engaged with the ad, that must mean he likes the product, let's keep showing it to him until he buys it. Facebook's always has your best interest, their goal is to bring you as many sales as possible, that way you keep spending money on ads and they keep making money. So they do their best job to make like their algorithm as good as possible and that's why like in this case I mentioned, like this campaign just makes sense because like a lot of times Facebook knows who your target demographic is better than you do. So you simply, you know, just throw some good creatives that look good to the customer and a Facebook does its job in showing those ads to the right people, it's going to sell. That's why like you and Facebook are a team. You, your client and Facebook are a team. You guys are like Chris Bosh, Dwyane Wade, Lebron James, right? Your job is to consult your client on how to make good creatives, how to make a good website, how to have their business or brand overall be set up to do well with ads, right? That's your job, as well as obviously setting all the ads up. The client's job is to actually do that, get you good creatives, make a good website, launch good products, post good stuff on social media. Facebook's job is to show those ads that you set up, that your client helped you make, cuz they made the creative, the website, whatever. You set the ads up, Facebook's job is to show it to the right people so that everyone makes money because when LeBron, Dwyane Wade, Chris Bosh all work together, they move the ball around the court, they win championships, right? When Facebook, Brozz and his client work together, we win championships, we make f***ing money, we all make money, my client made money, I made money, Facebook makes money. So, let's make sure these placements look good. As you guys can see, this is like a Facebook placement, this is what it would look like on Facebook feed, this is what it would look like on Instagram feed, it's not loading, but uh this is what it would look like on the Instagram Explore page. Again, it's not loading, my PC's s***, I need to buy a new PC, I guess. Um, yeah, this is what it would look like on profile feed, here's all reals, if you can see, it goes from carousel into all of the on body next to the mock up to the final just all mock ups. Right, now, definitely, definitely, definitely make sure every single creative you're making, you're going in and you're making sure all the placements look good because what'll happen is, let's say you don't double check that, your copy is s*** on the ads, stuff like that. Number one, it's not going to get results when it looks like s***, and two, your client's probably going to see their own ads, right? Let's say my client, Heaven Sent here, they have their own Instagram account, right? Go follow them, they're the goats.
[27:16]Um, but they obviously have their, their Instagram account, they have their personal Instagram accounts here, whatever, so they're scrolling on their personal account, they're going to get hit with their ads that I'm launching from their clothing brand account.
[27:30]They're going to see those, they're going to send those to you, be like, yo, bro, what the f*** is this bullshit, if it looks like s***, if you didn't make sure the placement's all right, if you wrote s*** copy, they're going to be like, bro, what is this? And they ultimately might end up dropping you as their freelance brand scaler, as their marketing guy. You don't want that and you want to just do good work. Like morally, ethically, like do good work, bro. That's the biggest thing in like freelance brand scaling is once you sign clients, like you're good. Then all you have to do is literally just provide good service and those clients will want to stay with you forever, and you can just keep making money month after month after month from those clients. If you sign a client, let's say you make a thousand bucks from him in the first month, you close him on a retainer, he pays you a thousand bucks up front, you do s*** work for him, don't get him any results, and then he's like, bro, we didn't get any results, I'm not working with you anymore. Now you have to do all the work to find another new client, set s*** up for his account, actually start all running all the ads. And then this cycle just repeats, but if I sign a good client who pays me a thousand bucks first month up front, I get him good results, and then let's say, you know, second month comes around, he's like, bro, I really like working with you, like service delivery's been really good, you've been getting me good results, like you respond to me fast, like you're down to jump on a call with me whenever and break things down, like working with you is really cool, bro, let's let's do it again in a second month. And then, boom, he pays you a thousand up front, and then third month comes around. Everything's still good, you negotiate with him like, yo, bro, I think, I've been getting you real good results, like results are continuously increasing, you think like we can maybe bump my retainer to 2K a month, or like you think we can move to percentage of pay like 10% of what I generate. Now, ultimately, you're making 3K a month after the third month, and then it just continues to go up. You grow with your client, as well as working with that client that you build a relationship, is much, much easier than any other client relationship with a new client you have to sign. So say you sign a new client, you have to work, warm them up, you have to build that relationship, like it takes time, but if you're working with the same people over and over and over because their service delivery is so good and you're providing results for your clients and you're fast responding to them and you jump on calls with them, and you just keep them updated, they want to keep paying you and then you grow literally with your client and you ultimately make more money over time together, that is way more valuable than just signing a client losing them, signing a client losing them. So always remember service delivery within this business is key, right? I got sidetracked. Anyways, my point with that was check your placements, check your copy, make sure, make sure everything looks good before you publish anything.
[30:25]All right, so we'll go ahead and publish this campaign, I'm not actually going to publish it. Ideally, you want to have more than three creatives. Like let's say we're spending 50 bucks per day, for example, this $50 is going to get spread across these three creatives, right? So you're going to get a creative, you're going to get money that goes into number two, you're going to get money that goes into number three, number one, right? You're going to look at those metrics and you're going to see which of these creatives are performing the best, right? But ideally you want to have more than three creatives, especially however many creatives you have, kind of depends on how much money you want to spend per day, your client wants to spend per day. Um, but let's say like $50 a day, I ideally you want to have, you know, like five creatives, four creatives. As you have like $100 a day, like you're going to want to have at least 10 creatives, the more you spend, the more creatives you need, the less you spend, the less you need, but it's still always good to have more. The more the merrier, right? Remember that. Um, now, what I'm going to show you guys how to do is set up what we call a retargeting campaign.
[32:20]So, all of these customers, let's say this ad has been running for a couple days now, right? Like three days, we've brought some customers in from that ad. How do we retarget those customers who showed interest, but weren't shown the ad enough and convinced enough to buy, right? It's like if you walk into a shoe store and it's like you see a shoe you really, really want, but it's like, ah, I just, I can't afford it right now, I don't need it right now, like, I'm, I'm just not going to buy it and you walk out, right? It's like the same concept, customers seeing ad they're like, damn, that's a dope hoodie, I want it, but like, ah, I'm not even going to buy it right now. Maybe later, maybe later I'll remember to come by it. What we need to do to those customers is show them ads over and over and over until eventually they actually want to buy the product, the time feels right for them to buy the product. Now maybe what we need to do to actually get them over the edge and actually purchase the product. Because a lot of times for them it's like, ah, I don't need to buy it right now, like, ah, I don't need to spend the money, right? So a lot of times in a retargeting campaign, what we want to do, the goal of the retargeting campaign is to continue to show the ads to the customer, right? Like show them ads over and over and over, but what we can do to even make it easier to sell those leads and push those leads over the line to actually get them to purchase is give them an offer that's irresistible. That way they see that and they're like, oh my gosh. So now I get 20% off and free shipping, like, yeah, I, I got to buy it now, right? Like they were seeing the ads before, it was like normal ads and then eventually you hit him with enough ads. They fall into the retargeting campaign, they see an ad for, oh, 20% off and free shipping, like I got to buy it now, right? They're seeing the ads before, it was like, ah, I don't need to spend the money right now, like, ah, 50 bucks is kind of a lot, but now it's like, oh, it's only like 42 bucks and free shipping, I'll buy it, right? So that's the goal with this. So what we're going to do is we're going to come down to audience, and then, where's my button to create an audience? The f***?
[34:40]All right, here we go, create new, custom audience.
[34:46]So, there's two ways you can go about this, right? You can either target people based, Facebook essentially like I'm going to create an audience right now and what Facebook's going to do is formulate a group of people who have done this certain action that I'm going to set up. So number one is like website. We can target all of the people who have ever visited Heaven Sent's website, who have ever came to this page, right? That's what the pixel does, it collects that data and then you can use that data to make audiences like this and, you know, target people who have visited the website. Um, and then Instagram account, you can target everyone who's ever visited the Instagram account of Heaven Sent. So they've seen an ad and they've clicked to the Instagram account, so we're just going to do Instagram account first here. Um, now, audience retention, this is within the last how many days? So people who have seen the Instagram profile in the last 30 days, that's exactly what this is. So source, you would set it as their Instagram, like I said, I don't have that linked on this ad account.
[36:11]Um, like I said, I'm not in their ad account.
[36:15]So you would literally just hit create audience and then set that as an audience here. You would just go to your custom audience, Instagram, 30 days would be right there, you would select that. Now, same exact thing for website, if you want to target it based off of customers who did website. Actually, you know what, here I'll show you guys how to do this, I'll show you guys kind of how to like split test it. So this goes back to the case earlier where I was said, you could set a campaign budget. I'll break this, let me, let me actually set this up first. So we have our Instagram 30-day retargeting Ad set, and then we're going to set up a website retargeting Ad set, right? So now, this Ad set's going to target people who visited the website in the last 30 days, this one's going to do Instagram in the last 30 days, but first for the website one, we actually have to come and create that audience and set that audience. Um, so boom, detailed targeting, boom, wait, what is going on here? The f***?
[37:21]All right, there we go, create new audience, custom audience, website, and then you would select same thing. Oh s***.
[37:32]Okay, well, I don't have the pixel set up so it can't actually do it, but it would literally be the same thing. You would just set it as people who visited the website. That's all you would set the audience up to do, it's it's super, super simple. Um, I wish I could show you guys, but then you'll just select that as an audience here. You'll go custom audience, boom, select that. Easy, self-explanatory. So you have your Ad set here, who's going to target people who have visited the Instagram in the last 30 days, and you have your Ad set here, who's going to target people who visited the website in the last 30 days, right?
[38:05]So we have our two Ad sets here. Now, there's one of two options. We can set the budget to spend out of the campaign, and what Facebook will do is it'll automatically add budget into whichever Ad set it thinks is going to perform better. Does that make sense? The budget spends out of the campaign and it spreads accordingly to whichever it thinks is going to perform better. Okay? Now, if you want, so say then if you're spending $100 a day, this Ad set might get 80 bucks to spend, this one might get 20 bucks to spend in a day. It just totally depends. Now if we set it as the Ad set budget, the budget will be at the Ad set level. So we can tell Facebook exactly how much we want each Ad set to spend rather than, yo, have the campaign spend 100 bucks, spread it, however. So if you like really want them to get even amounts of spend, that way you can look at the data and really be like, okay, they have the same amount of spend, but this one's performing way better, and now you know that one performs better, right? So say you set them each as $30 a day, Instagram is like getting way better results, it's getting like a 20 cent cost per click in like a five XRO as, as where the website one's getting like 30 cent cost per click and like three and a half rows, you know, like the Instagram is the winning audience, right?
[39:31]But if you want Facebook to try to decide that for you and spread the budget accordingly to whichever it thinks is going to perform better, you could, and you set this, you know, as $100 a day, the only problem with this that I don't like is say the Instagram one gets 80 bucks a day and spend and the website only gets 20 bucks a day and spend, then it's like, okay, I'm looking at the metrics and like one is way, one has way better metrics than the other, but the problem with that is like, how do I really know those metrics are true because they've both gotten different amounts of spend, like one has gotten 80, one has gotten 20.
[40:09]How do I really know that the metrics are actually like true metrics if they haven't got the same amount of spend? Like one may only be performing better because it's gotten more spend, it's got time to like get out of the learning phase more and like improve its metrics on its own because it's naturally getting more spend. So I typically like to set this as like the Ad set budget from the get-go and set the budget the same as that way, they each get the same amount of spend. Then you know those metrics are more true. Hopefully that makes sense. But uh, yeah, then, you know, you publish that, actually wait, we were going to talk about an irresistible offer. Let's do that. If you come down here, um, what you can do is you can write in your copy, you know, let's say on your website, you make an offer like 15% off storewide. You would come here, actually, no, cuz we're, if we're only going to run this in the retargeting, you don't want to have that offer on your website, but you could create like a discount code. Use code 15 for a discount on all products. Right, that's like super, super broad, like you can get creative with this like, hey, we noticed you were shopping around, here's exclusive 15% off for you, you know, like, something like that.
[41:40]Um, exclusive discount just for you, code, I don't know what the f*** did I retipe that?
[42:02]See, like it just gives them a little incentive and like, wow, for me, like, you know, So that's how you could like implement an offer into your retargeting, not that that's necessary, cuz the whole goal is to just continue to show the same ads to customers over and over and over until they end up buying. But like in this case, you know, let's say we want to hit them with an offer for like a more like, like a higher chance of them actually purchasing because they're getting an offer thrown in front of their face that they're like, damn, I want to take that offer up. It just, you know, makes more sense, but maybe your client doesn't want to give a certain discount, you know? But um, yeah, that's pretty much all I got. If you guys are interested in joining the ERT, which is my one-on-one coaching group for anything and everything freelance brand scaling, we've had members f***ing crushing in there. It's been a lot of fun, it's been a really cool journey over the past year running that. There's also a link to apply in the description, go and fill that out, see if you're a good fit for the ERT. And um, if you guys want to sign up for my free live Black Friday training, there's also a link in the description to that. I'm doing like a live event for Black Friday, it's my last ever one of the year, so make sure you go sign up for that. And um, make sure you go check out my other channels if, you know, you don't really watch my other channels, make sure you follow my other socials and uh comment down below what other type of videos you guys want to see. And uh, yeah, I mean you guys said you wanted to see this, this style of video. Um, like in the Ads Manager, wanted some Ads Manager sauce. So quick little like 44-minute video for y'all. But uh like, subscribe, comment down below, road to 100K on this channel, and I'll uh catch you all in the next video. Love you, boys.
