The Branded Catalog: Rule-based dynamic ads

[0:04]One of the biggest limitations of feed-based ads is that they pull the first image of your product from your store and use it in your DPA. Now, for most e-commerce stores, this is typically a product with a plain white background. Good for your website, certainly, but not so great for your ads. The branded catalog changes all of that. For the first time ever, you get complete control over every aspect of your dynamic product ads. You can think of the branded catalog as a template for your dynamic ads. Sociopulls your product information directly from your store, adds on-brand design and rule-based automation to it, and then sends this enhanced feed to your Meta business manager. So let's try creating a branded catalog. Now, the most important question to ask yourself is, what is your message? What are you hoping to communicate to your customers? Depending on your goal, Socio offers many template options. Let's say I'm running a sale. A slashed price template or maybe a percentage discount would both be good options. They will automatically pull the correct price and discount for each product directly from your store. I'm going to go with this template. I get all the information and chips that I need right here. Okay, for products, I'm going to go with the sale collection. And here is a preview of our newly made branded catalog. As you can see, it just takes a few moments to make a branded catalog for your entire store. If I'm happy with it, I simply hit publish and this catalog will get sent straight to my Meta business manager. But if I want any changes, I can edit my master template. I have complete control over the design and can add any automation or visibility condition to my template from here. Any changes that I make to the master template will apply to all the products in my catalog. And any edits to individual products for fitting, etc., can be done from here. Super easy. Now here are some examples of actual brands using Socios branded catalogs. This enterprise bike brand didn't use DPAs because the plain product images hurt their brand identity. With Socio, though, they are able to automatically replace the white background of their images with on-brand backgrounds in just a couple of clicks. They're also using a custom template which automatically maps the title, price, and color of their products. Now here's another brand using a background removed template, but they're using it to promote a discount. Such coupon templates are also great to retarget cart abandoners at the bottom of your funnel. Another extremely popular option is the reviews template. This automatically pulls your actual customer reviews from your reviews platform or CSV file. Now, in this particular template, Socio is also pulling a secondary image of the product, so that the buyer gets a clear image of both the product and how it looks when in use. Now here again a secondary image is being used, but this template rotates social proof or PR quotes about the product. Both review and social proof are extremely effective for building trust at the top of the funnel. And there are many, many other types of templates as well. Including buy now pay later, rotating brand USPs, bestsellers, new arrivals, limited stock, and more.