[0:12]Sharks, izaykum? Ana Ahmed Omara. Wana Omar Allam. Walnaharda talbin 7.5 million mugabil 10% min shariktna. Kunt babqa za'lan shwaya wana ba'di labinti treat aw snack. Wada la'an aghlab al snacks alli mawguda fi-ssuq ghayr sehhiya. Wababa za'lan aktar lamma rawa adfa' flus kitir awi 'ashan ashtiri snack sehi. Lakinn eli bigad kan bi'khudni lamma mrati tediha taba' gazar 'ala 'anno treat 'alashan ana 'arif innaha lamma takbar mish hatssameh-na. 'Ashan keda 'amalna Dido's snacks. Fi Dido's ehna bin'khdem qita' ma yusamma bil muntagat al afdal leek, el better for you snacks. Fi Dido's bin'ool ehna kharegna elfak'ha min eltallaga we dakhalnaha 'alam esnacks. Akhadna fak'ha tabi'iya, farawla, teen, we tamar, estakhdamnahom ka'hashwa lil cookies wel bars ma'moola bel habba elkaml el whole grain wama'moola bizibda tabi'iya mish zit nakhil. 'Alashan na'mal snack ma tibqash mida'iq wenta batakluh aw za'lan wenta bitdih lawladak aw bithet'holhom fil lunch box. Dido's ibtada't October 2024. Fi a'qal min sana ehna edirna nawsal li 30 million genih mabi'at. Aktar min 10 million qit'at bay' 50% min mabi'atna fi aswaq ettasdir. Fa'ehna naharda mawgudin fi taman bilad hawalein el'alam.
[1:38]Khittitna nawsal li 130 million essana elgayya. Hadafna 500 fi 5, 500 million fis-sana elkhamsa. Lamma 'amalna Dido's kan 'andena tahadi kbir giddan. Ezzay na'mal muntag bimukawwanat afdal leek bass yehaq'iq talat shurut: yikun ta'muh helw, shakluh helw, wes'aruh helw. Ru'yatna hiyya inn Dido's tit'arif 'alamiyan kara'id lilsnacks elma'moola min fak'ha. Assasna shirka fi America 'ashan nasta'hedif minha elaswaq elgharbiya. Wakull illi hakimah-hulko dah bifari' min khams ashkhass bass. Dido's hiyya ta'm masri bitari'itna wibishakl yakhalli el'alam kulluh yehibbuh. Kan di mafihash sokkar ya gama'a? Wala fiha sokkar? Eshugar kulluh gayy min elfruits, ya'ni eladded sugar 'uleil giddan. La elly barra? Elchocolate coating fih sokkar shwaya. Fih sokkar. Elcalories add eh wel fats add eh? Fil cookies elcalories ma bein 70 le 80. Wel 'adi add eh? Ehrange biyetla'a lehad 100 aw kaman 'ala hasab eserving size bass bitawsal lehad 100, 120 kaman. Ya'ni 'andi justification fi innana abi'i dah 'ala ennu healthy? Eh-eh-eh El justification bita'uh? Better for you, not good for you. Tamaman. Buss, kilmat healthy ehna bin'ool kull khodaar wa fak'ha. Better for you la'an ehna hawwalna ni'idar kull illi ni'idar na'malo inn ehna na'mal product bimukawwanat afdal wamaykunsh empty calories. Fahowwa mish bass inn dah 70 calorie aw dah 120 calorie. Ehna kaman bin'ool inn la ana ba'di nutritional value muhtarama min elproducts elli gowwa, la'an fil awal wil akher ehna bin'akol fak'ha mugaffafa fi whole grain product ma'moola biccleaner fat content eli heya ezibda. Ya'ni a'taqad law ana fahma sah, inta mabit'hawwish t'ool ana calories a'qal aw keda, inta elli bit'hawwil t'oolu 'ala el a'qal elcalories elli dakhalak good food, akl sehi. Bas fi sharikat kitira bit'amal keda ya'ni. Ah? Ana a'taqid inn hitat inn ehna dakhkhalna elfak'ha into snacking, hiyya white space concept. Fi nas katir rahu habbu ye'amalu healthy snacks ya ema 'amalouha ghaliya awi ya ema 'amalouha functional snacks zay elprotein bars. Elli ehna hawwalna na'amalo inn ehna nakhla' product ay hadd yi'dar yakluh, esaghir yi'dar yakluh, elkebir yi'dar yakluh, fil awal wilakher ehna 'amalnaha affordable wa'amalnaha tasty wa'amalnaha better for you. Hadd garreb elcoconut barra? Coconut bar? Tayyib entu kam elprofit margin beta'ko? Ehna elgross profit 17%, ennet profit 13%. Elhagat di bitsanna'u 'andko walla bitsanna'u 'and elghayr? Benasanna'a 'and elghayr fi masna'ein. Bass elmasna'ein dola biye'amalo le Masr kullaha. Sah? Ehna benasanna'a fi very similar product. La ana 'atlan'a 'and elmargeens mabda'iyan. Ana kuntu fakra enn filindustry elmargins a'la. 'Ashan yi'dar, 'ashan yi'dar yipenetrate elmarket. Toyipenetrate elmarket weyebii' bi30 million fi sana, mehtag yi'alil elmargin. Tamaman. Ehna 'andena sababain lil margin dilution aw inn ehna elmargins beta'itna a'qal min elghayr. Awwal haga inn ehna benasanna'a lada elghayr fa'akid fih margin tasni'a rayeh 'an minna. Ehna mabnobossh 'ala el efficiency wala el margin enhancement fil fatra el awwala. Ehna awwalawiyatna inn ehna nibni elbrand wenskail. Benasanna'a lada elghayr tamaman bass fil awal wal akhar ehna elli 'amalna el R&D. 'Andena elnon disclosure agreements wal protection mish bass 'ala el recipe la kaman 'ala elconcept beta' fruit based snacks. Bass ha'oollak haga elbarrier to entry ya'ni mish asdi, Dido's law inta ibtada't tesammi' wa ibtadu yehessu inn eltirend rayih fil hetta di fi lahza haykhosh yi'amalu. Inta 'arif dah. Sah? Ana ma'taqidsh inn fih barrier to entry qawi ni'dar ni'ool dah. Tamaman, ana ma'taqidsh inn ay hadd yiwa'qif el competition. Mumkin ettich yibqa 'andaha barrier to entry as'ab. Inta betla'b 'ala hagan aswa'q watesdir. Hagan eswa'q hina we ettasdir. Tamaman. Hatta ettich mat'ela'ash baqit titi'alad. Hatta ettich baqit. Haw marketing and distribution kullama twassa' howa dah elmwahem. Fa'leih ibtada't tesaddir min dilwa'ti?
[5:51]Ehna lamma 'amalna elbrand bisara'ha mabasinnash inn ehna 'ayzin nebii' wala inn ehna na'mal muntag masri. Ehna qulna la ehna ezzay ha'mal global brand. Ana ansa'hak tekammel 'ala mawdu' ettasdir mat'tahtammish. 'Ashan ehna fi Masr, essuq 'andena very price sensitive. Fa'lamma twassa' fi ettasdir hatadman markets akbar ya'ni su'q yi'qa' minnak yibqa essu'q ettani shaghghal. Entu el'itnein co-founders walla eh ettarkibah bainko? Mazbut. Omar kan shaghghal ma'aya fi Dubai a'qna'tuh yisib 80% min essalary beta'uh weyerga' Masr ma'aya wanebda' rihlat Dido's. Okay. Ma'ako hadd tani? La bass ehna eltwho cofounders. Okay. Wahadratak bardu kunt fi Dubai? Mazbut. Kunt fi eh business eh? FMCG tool hayati. Eshtaghalt commodities we consumer goods. Ha'il. Wahadratak? Consulting fi FMCG. Kwayyis. Wa ba'd keda min October le October bi'tu bi 30 million genih? Ah? Mazbut. Wow. Tab ha'sal ma'leish esu'al ettaqlidi 'ashan nas katir awi eh, ennas bitlakhabatna. Ennet profit dah already entu hasibin fih murattabatko we eddunya walla mish mah'tuta? Howwa 'afwan hiyya EBITDA 13%. EBITDA hiyya 13? Qabl etax, eh, ana murattabi mish mawgud elwahid elli fil shirka fa'akid fih normalization mumkin yet'a'mal. Giz' min elinvestment beta'ak aw. Tamaman. Wenta committed inn essana elgayya tebii' bi 150 million? 130. Hagatain hassalu ehna law kunna gina min usbu' kanat arqamna hatibqa a'qal shwaya walakin ehna kan hazzna kuwayyis inn ehna kan 'andena two plans hassalu fi nafs elwa't. Awwal haga el'arqam elli qulnaha-hulko hiyya bi one product elli howa elcookies. Elwaffers wal bars ehna we just launched them w'ehna bitkallim. Ya'ni lissa mabtadu'ush yinzilu elmarket. Hatabda'u tushufuhom fi khilal elfatra elgayya. Fal upside beta' elportfolio wahomma high revenue items. Ya'ni humma edda'f wa khams ad'af se'r elkookie. Fada hayhassel lana shwaya elprofitability aw el gross profit we'akid haydiina scale. Hassal hagatain. Ehna ibtadina tasdir fi April. Aghlab ettasdir hassal August September 'ala bal ma ibtadina nruh ma'arid wankallim ennas etc. Fal annualized beta' el export hayakhud taqriban 50% min elbusiness beta'na.
[8:23]Min 15 le 40 ma' new range we're forecasting 60 ragga'nahom le 50 as a base target. Min ennahiyah ettaniya fi Masr ehna madiina sharakat istratijiyah ma' wahda min akbar sharikat el'aghdhiya fi Masr madiina sharakat istratijiyah ma' sharikat Abu Auf inn homma hay'ummu bitawzi' muntagatna fi essuq elmahali. Fa'ehna naharda mawgudin taqriban fi 1500 nu'tat bii'. Humma biykhdmu fu'q ethalatin alf nu'tat bii' hatta law khaduna fi sab'at alf nu'tat bii' ehna hatnitla' min el 15 million le 80 million, again assuming one product, mish el portfolio kullaha ehna rayihin bil portfolio kullaha. Fal 130 hiyya sahla awi 'alawwaraq walakin khaalina ni'ool inn dah elbase target elli ehna mo'miniin bih. Tamam. Ana haddiko elmablagh elli entu talbinu muqabil 30% w2% royalty for 5 years. Ana mabsut inn ehna ibtadina nesma' offers badri dah positive sign. Bass entu magar'abtuush kull haga. 'Arif law gar'abtuhom hatitdi offer. La haygili essokkar. El almond butter gar'ab elalmond butter bar. Khatir. It's my favorite. Dah muzib lilroyalty. Almond butter cookie walla almond butter bar? Bar ma'leish 'afwan. Ana khadt elcoconut barra rahib. Fen elcoconut bar dah? Fen elalmond. Ah, coconut bar rahib. Gaybinlak T-shirt aho 'ashan telbisu we tigri bih. Aywa shukran innak la'qituh. Wadi lawahdaha bardu tehassem el. Rashwa ya'ni. Helw et-T-shirt es-sara'ha. 'Ayiz as'al haga howwa entu bet'amalu, eh elli bet'amalu? Hadratak elbackground beta' hadratak eh? Ana eshtaghalt fi sharikat katir multinational we international. Bass elbackground eh? Finance? Eh elbackground? Commercial we supply chain. Bass ana fishirka elhaleya ana masik elcommercial part wal general management. Wana masik eljuz' beta' el operations. Min elR&D? External. So ehna 'andena 'ashan keda ehna khams ashkhass. Ehna distributors 'andena external wada sabab bardu min asbab inn entu lamma betesma'u gross profit 'aleel la'an ehna ma'andenaash eltrade spend. Ya'ni ana ba'di lilwakil se'r qat'i whowwa byebda' yebii' wa'anduh eltrade spend min se'ruh. ElR&D external, elmarketing external, elbranding gibna shirka fi America external 'amalit holna. Fa'ehna very streamlined. Entu bet'amalu orchestras kull ennas di. Bass mafish haga mo'ayana elR&D ma'a bet'amaloosh. ElR&D, elR&D min by'amalluhulak? Hadd min esharikat el kobar? La. Walla elmasna'?
[11:12]Eltnein. Ya'ni 'afwan ana mish 'ayiz 'ool sharikat kobar bas ehna binruh benakhud recipes wabnafiih kaza leading brand khaleena ni'ool shayefin hom fi Europa wa America. Ibtadu hitat elfruit based snacking. Benakhud elconcept benahawwil nitla' bi recipes ma' nas ashabna nas fil industry etc. Benigi Masr wahuwa dah eshoghl kulluh. Fa'eshouguhl 'akid biyesa'edna fih katir giddan elmasani' elli ehna benshtaghal ma'aha wabitawwirha. Ana hass innelvaluation kbir awi 'alalhagat di. Nasiha bass ma'leish makana dah rakhiis giddan giddan giddan. Law entu 'andkom elR&D fa'alan elmakana mish ghali khalis. We khususan makan el co-extruder dah, dah makana rakhiisa giddan. Makan el co-extruder we forn saghir ye'amallak elproduct dah. Ya'ni 'ashan te'mal R&D 'andak la'an zay ma Mohammad bi'ool. Masani' di kullaha hatta law 'amalt R&D eh? ElR&D isn't straight forward. Hiyya di mushkila. Ya'ni elR&D eh hay'amal eh? Hayghayyar haga wahda, di haga awwal haga. Tani haga ma'leish ma'ah'tirami elclaim beta' better for you mish claim mawgud awi ma'a kammiyit essokkar elfazi'a elli filproduct. Enta bass betreplace elhashwa, badal ma hiyya hashwa which is normal, mahu elcookies beta' ay hadd min elli mawgudin elhashwa beta'itaha 'ajwa, ma enta bardu hashwa hina mag'dul we teen hiyya nafs elh'kayah sokkar. Ana 'ayizak ya'ni fakkar fi enn enta taghayyir essokkar elli barra elli howa fishokolate elli howa mawgud ktir already. Zayyuh zayy eh product? Ya'ni fahem 'asdi? Ya'ni la'annuh hayibqa ettirend mutah'ayali innuh beta' really better for you. Ana mish qadir ahot claim inn dah better for you. Ya'ni ma'leish ma'a'htirami mish qadir ahot claim dah. Mafish haga better for you fih. La bass ana ya'ni ana masalan mish ha'aqdar abi'i dah 'alainnuh healthy food. Mish ha'aqdar ahattoh. La la la la. La la la la khalli balak biyeza'al. Walah. El almond butter cookie walla almond butter bar? La, huwamish katbin ennuh healthy food. Katbin Dido's Fruit and cookies. Huwa better ingredients. Ah eh elalmond. Huwa bi'oollak better ingredients. Ma'ana elli 'alaih healthy khd fruit and healthy cookies. Huwa ra'gul sarih. Ahmed e-Dhafer, noh wishu. Ana l-asaf out bardu. Ayman out. Bishoy.
[13:46]Ana l-asaf out bardu. Ayman out. Bishoy.
[13:52]Mat'hutniiش fi maw'qif keda dilwa'ti innana fahem el, 'ala el Basha el-kbir. La la la la la. Fa ana ma'a nafs elfakra, 'ala fekra. Elli kalam elli 'aluh Ahmed I agree mish fi mawdu' elvaluation bass fi mawdu' innuh enta you're not healthier bas enta you're not saying you're healthier. Enta bet'amal product mutawagid bass besara'ha elli enta 'amal'tuh khilal sana amazing. Wa tomohatko lil growth el'alamiyya. Ah eh, amazing. Law 500 in 5 years di matahaqa'tsh bass tahaqa't 500 in 7 years mumtaz aw 300 in 5 years mumtaz. Bass ana fi nazari haga wahda inn elproduct mish super healthy it's fine. Wala biye'amalu mush innuh super healthy.
[15:30]13% EBITDA min ghir maykun elmain founder aslan biyakhood ratib. Ya'ni shwaya question mark. Di mehtaginn elvolume yizid awi. Aw. 'Ashan nibtadi nerga' inn eshirka mafrud zay keda takun bet'amal bilmistar'yah 15% net profit ba'd ma entu bita'khodu salaries we ba'd ma bitidfa' darayib we ba'd kull haga. Fa shwaya fih leakage. Ya'ni mish 'adi, mish ehna binshuf sharikat asghar bass bet'amal 40% profit. Bass mish بيصنعوا هييجي المكسب من التصنيع. Fada fogihit nazari. Fana ma'a Mohammad bas shufu entu eh elnegotiations wana ya'ni. Tayyib ehna bass 'ayiz, eh, 'ala fekra huwamis bi'id elvaluation 'an elvaluation elhaqiqi beta' esuq. Huwa esuq taqriban hayidiik one time revenue. Fahowa midik taqriban one time revenue.
[16:35]Ana ba'di one time revenue lil tech companies mish, mish lil, ana ba'di fisharikat di buy PE. Falo hasibtak bil PE ya'ni mish mish harda hasibak. Tamaman. Dah kulluh enta hattidini. Enta elli hattidini. Ana 'ashan bass elhaq kaman homma 'andhom talat hagatiin mumkin yia'allu elmargin gamid giddan. Wahid inn homma law sanna'u. Tab'an. Etnein homma distribution mish biyamtellikuh fa biyadfa'ulhom. Aywa aywa. Dah elcost fil last mile delivery. Lamma homma hatta eldishes lamma ma'amalush binafsuhom lamma yejibu volume wa'andhom kashkool bida'a ktir hayi'daru ye negotiate elkalam dah kuwayyis giddan giddan giddan. Dukhul talet haga dukhhulhom ma'a Abu Auf is another haga Abu Auf hayakhud minhom qatt mu'ayana elproduct line elragul bi'oollak ana shaghghal biregl wahda dilwa'ti 'andi talat rigl. Dool ettalata dool besara'ha yakdmuhom gamid giddan fil, filvaluation. Wetab'an elvending machine. Ma'ako. Enta keda lazim te'amal vending machine kbira awi. Tayyib. Ta'khud kull haga. Enta hatittala' dilwa'ti el. Fi hagatiin katir awi fil vending dilwa'ti. Shabab. Shuruk elbakru bifakkaru. Bass elbranding el'alwan ha'ila. Bigad mumtaza. Ehna tkallimna ktir 'ayizin t'oolu haga? El'afwu. Ana a'taqid hadratko 'akid bitshufu sharikat ktir. Fil awwal wilakher hitat elvaluation fi nas bitkhosh tutlub talata revenue fi nas bitutlub 6 EBITDA. Fana fahim inn ehna gayin elnharda 'ala 'arqam essanadi talbin valuation a'la. Ehna January 2025 hanu'ffil 15 million genih. Dah adde taqriban 50% min elli ehna 'amalnah essanadi. January 2026 'afwan ma'leish. Lissa January 2026 'afwan ma'leish. Kvartal wahid 15 million genih fi January. Kvartal 1 we're forecasting 45. Fa'ehna we are on track inn ehna nu'ffil el 130 million beta'it essana elgayya. We shayefin el 500 fi talat siniin aw arba' siniin. 'Akid ashal 'alawwaraq. 'Ala arqam essana elgayya enta bita'ayimni 'alanharda walakin 'ala 'arqam essana elgayya ehna elvaluation elli ehna talbinu howa a'qal min 6 EBITDA. Elli howa a'qal min sharikat maykunsh 'andaha exponential growth. Fa'ehna shayefin tamaman ehna ma'akhtar'anash haga ma'hadd tani 'amalha. 'Akid elbarrier to entry mish as'ab haga walakin ehna 'amalna kombo a'taqid sa'b awi. Min branding le pricing we affordability we ehna matkallimnash 'aleiha walakin ehna se'arna is very affordable across the range lil export wal US dollar generation.
[19:00]Wa'andena a lot of margin enhancement tools bas bimuntahe el'amanah wala bassinalha essana elgayya wala elli ba'daha. Fana hass inn el, inn eloffer howa very good offer inn enta you believe in us we you believe in the concept bas eh, hass inn eloffer harsh shwaya. Ya'ni talib kam? 7.5 million mu'qabil 10%. Ana 7.5 million 25%. Enta, enta ra'q'i'. Ana kuntu lissa ha'oollak 'ala. FMCG. Elli enta bit'ooluh dah bilzabt FMCG. FMCG mish muhimm elmargin. Muhimm elmarket share. Wet'akhud topline. Waba'd keda to'ad tinana'na' fil margin shwaya bishwaya. Elli enta bit'ooluh dah ra'i'. Ana 7.5 million 25%. Hat'taqta' 'alaina wal eh ya ostaz? Enta 'ul't out mayinfash terga'. La ana ha'an', la yeinfash. Ya'ni 'akid el. Qawanin ella'b law samaht. Bika. Yeinfash. Elli enta bit'ooluh dah sah million fil miyya. Eh ya Hamada? Mattadayy'ish elfurssa di minena. Ehna mumkin ninazzil el 30 le 25% we 2% royalty. Tayyib ana, ana shayif inn entu midiin offer fair bas ehna bilnisbalna aghla haga hiyya elequity la'an ehna shayefiin eshirka rayha feen. Fa'ehna mumkin, 7.5 million, sanya sanya sanya, sanya sanya. La, ana 'ayiz wahid. Ana ha'qata'uh. 7.5 million 25% wetinzil le 20% law enta haqaq't essana elgayya el 150 million. Ah. 130. Bas bimargin binnet profit double digits. Eh, ya'ni enta taqriban muqayyim eshirka bi 30 million genih. La howa, la.
[20:34]Muqayyim eshirka bi 22.5 million genih pre money. Tayyib. Khalliina ni'ool counter offer mukhtalif shwaya. Ehna elnharda positive cash flow la'an ehna ma'andenaash inventory wal payable cycle beta'itna asra' min, min el, sorry abt'a min elcollection cycle. Wetamamm. We're profitable fa'ehna we're actually cash rich company akid. Till now. Till now. Fa'khaliina ni'ool inn ehna elcounter offer beta'na inn ehna han'khud elvaluation beta'itak, han'khud 3 million usad el 10, usad el 10% we 4.5 million loan nerajj'ahoolak essana elgayya. Fa'enta wakhid nafs elvaluation we ehna muhaf'izizn 'ala elmajority beta'it elstake. Enta sayi' sayi'a. Khalis. Ana makuntsh ana makuntsh mutawaqqa' akhud offer ahsan min keda. Ana ma'ak 'arif ana ma'ak.
