[0:00]You are in for a treat today. We have a vibe marketing lesson by the one and only, the boring marketer. And today he shows exactly how you can use MCP's skills and cloud code to build incredible assets like ads and lead magnets. So we go through a live building exercise of how you can do it and the people that stick around to the end of the episode are just going to be able to use cloud code for vibe marketing. I think that a lot of people have done vibe coding and they're putting out products. They want people to come to those products. So how do you get them? Well, you do things like vibe marketing. You use AI agents to do the work for you. Enjoy this master class on vibe marketing.
[0:55]We are blessed to have James Dickerson, AKA The Boring Marketing, aka Mr. Vibe Marketer, aka the guy I go to whenever I'm trying to automate anything with marketing and AI. Welcome to the show, James, by the end of this episode, what are people going to learn? I want to show you how to use AI, specifically Claude Code to create a complete marketing system in one sitting. So we're going to go through how do you use skills, how do you use CP's, I've been playing around with some new tools that I want to show you today. And it's just going to be loaded with value, and at the end we'll have some stuff to give away here. So I I come bearing free gifts on this episode for the the listeners and the viewers as well. You're an angel. Uh and by doing these tactics, the hope I assume is getting more customers, generating more revenue, Yeah, I mean, you know, like you open up X, you open up social media and YouTube and there's so much stuff about like building, which is awesome. You know, I I love building, I love getting in these tools, but ultimately, we want to figure out how to get customers and generate revenue with the things we're building. And, you know, what's really powerful about the systems that we're going to go through today is that they exist in the same place where you're building your products. And you can get your marketing work and your product work done in the same place and leverage skills and MCPs and agents to do it. All right, let's let's let's give it a shot. So, uh, I'm going to be hopping around between a couple different things. Uh, first off, uh, I've got sort of a guide that I created for the episode, and we're going to start there just to talk about some principles. I want to make this kind of like, uh, clear in terms of like frameworks and how I think about this stuff, and then we'll get into the nitty gritty. But I think it's important to kind of like set the stage a little bit. So, um, I'm going to share my screen here. Just for a little bit of context, uh, I sat down yesterday for like two hours and recorded myself working, uh, in Claude Code. I made a video, I tried to extract everything. I narrated everything with whisper flow. I had Claude Code create a full session transcript where I built a complete marketing system in a sitting. And the whole reason that I'm doing this, uh, you know, we got together, uh, was it last week? It feels like it was already like three weeks ago. We got together last week. We kind of talked about like, hey, what are we working on for the year? What's our big priority? And one of the things that you and the guys told me was, hey, you need to work on your like funnels and your traffic and figuring out ways to, you know, generate, uh, consistent, uh, signups, results, etc. So I was just really like, you know, meditating on that for a few days, and yesterday I sat down and I built this out. And, uh, you can, you know, take what I'm doing here and make it your own. I'm just going to show you what I did. So, let's start with this playbook that I created. And, uh, this is going to be my lead magnet. And for those that are kind of just getting started or whatever, you build a product, you want to collect an email, you want to nurture a relationship often before you ask for the sale. Uh, you and your team are awesome at funnels and and lead magnets, Greg. I've learned a lot from you all. So I kind of took some of those learnings and to this. And I sat down and recorded a session, and I turned that into the lead magnet with Claude Code. So, um, often times creating lead magnets is a pain. Like I've sat down and I've been like, oh, man, how do I do this? I don't want to write an ebook. I don't want it to sound like AI, but I transcribed everything, and that's what created this entire guide. So, here's what's inside. And remember, used AI to create this. So, we're going to start with kind of the foundation. How you need to think, uh, to start using tools like Claude Code for marketing. We're going to go into some core frameworks. Uh, we're going to talk about skills. It's very important, um, to doing this the right way. We're going to talk about how you can stack skills to get really good results out of AI. We're going to go through a few different use cases of how you can do that. We'll cover four niches, we'll do SAS, e-com, consulting and agencies, and then info education and creators. We'll talk about how to drive traffic into your funnel. We'll show, uh, how you can build this, and then, uh, we'll talk about some, uh, some quick start ideas for how folks can, uh, can get started here. All right, so I created this entire lead magnet with Claude Code, and creating these has always been like a pain for me. I've learned a lot about lead magnets and funnels from you and your team. So, you know, based on what we were chatting about last week, it was time to like put it into action. So what I did, I recorded a two-hour session of me just like doing vibe coding and vibe marketing in Claude Code. And I took the transcript, I took the logs, and I extracted the frameworks and how I think, how I prompt, how I stack skills together to build marketing assets that actually generate revenue.
[6:10]So we'll cover kind of the foundation, the philosophy, how I think, what the tool stack looks like, some core frameworks, how to use skills the right way, some use cases for various niches. I've got like info education creators, consulting and agencies, e-com, and SAS examples here. We'll talk about how to drive traffic, and then we'll go through some, uh, some quick start ideas for how folks can, uh, can get started. Okay, so most people come into an AI tool and they start prompting, and they expect a great output. I spend a lot of time doing research up front. Uh, I use the Perplexity MCP. I won't talk about how to set that up today, but it does a great job going out there, finding deep information on your market, who the competitors are, what the angles are that are missing out there that you can go and attack. Um, so really three layers here. I start with research, MCPs, perplexity, I crawl websites. I use playwright to open up websites in the browser to get inspiration. And then I kick in the skills. So the skills are actual marketing frameworks, and just a reminder of what skills are. They're essentially, the way I think about them are instruction manuals for your agent of choice. So I use them in Claude Code, and I train them deeply on certain tasks that I want to get done, whether it's direct response copywriting or coming up with ad ideas or writing long-form content. So I built 17 of these skills that I use every day, and then lastly, uh, you're kind of like building and and putting all these together. So, uh, the the tool stack that I use here, I've got my IDE, uh, cursor, VS Code, Claude Code. I've been using Whisper Flow to narrate a lot lately. I have my research MCPs and then I use the skills and a couple other ones to start creating assets. So we're going to go in and just start, uh, start vibing, and, uh, I'll show you how I use all this stuff in real time, and, uh, I'll give you a view of some things that I've created for my own funnel. Here we are. So, um, the Perplexity MCP, like, let's just take, uh, uh, made up use case. Let's say that I want to start like an AI marketing agency or something along those lines. So I'm just going to enter a prompt. You know what? Let's narrate this. I'm starting an AI marketing agency, and I want you to use the Perplexity MCP to go and research who the main players are and give me an idea of what the gaps are in the market. Yeah, why would you use your hands like a simpleton? Exactly. Once I started using, uh, Whisper Flow, I feel like I I was in the Stone Age before. So this is going to take a little bit of time to go out and do some research. You can see that, uh, you know, it'll use the, uh, the MCP here with a prompt to go out and find out like, who are they targeting? Uh, what's the landscape look like? Who are the main players? All of that good stuff. Um, so we'll get that data into, uh, into our system here, and Claude Code can use that for context. Again, I'll spend like an hour sometimes doing research with Perplexity, crawling websites, getting as much data as I possibly can about my market. Which I think a lot of people miss, right? Yeah, a lot of people miss that part. They hop in, they just start trying to create stuff, and that's like where the AI slop thing comes from, you know? They just go into a tool, they throw a prompt in, they get an output, they throw it out there, and then they wonder like, why why am I not getting good results? They're skipping kind of the boring research step, uh, often times. All right, so, uh, normally, I would wait, uh, for this to like, go out and load. But, um, in the meantime, uh, we're just going to fire up like another instance here, and, uh, we'll keep working as that's doing some research. Um, I'm going to enter in a prompt and we're going to assume we have that research. We can come back to it, and I'm going to start using some skills. Okay, I'm starting a AI marketing agency targeting boring local businesses that do two to 10 million a year in revenue. I feel like they're overlooked. I want you to use the positioning angles skill to find out how we can optimally position our company.
[10:32]Now, for those wondering about skills, um, you can create your own skills. Like, you can say, hey, Claude Code, I want to create a skill around, you know, finding an angle for my company, just like I did. Um, now, what I do is do a very deep research process, uh, using Perplexity, using Firecrawl, using all these data sources to build my skills. I include like world-class references in there. I review them by hand to make sure that they are good and they have like kind of all my taste built in. You can follow that same process to do it on your own as well for whatever like needs that you have. Um, so right now, it is loading the skill, and, uh, I I always invoke the skill like within my prompt. Uh, Claude Code can also pick it up, uh, if needed, but I typically like call it out. All right, so, uh, created an MD file with this, um, and, uh, save it. Cool. So we've got a bunch of like really good angles right here from our skill. Um, so again, this has positioning frameworks and things like that built in. Uh, and here's what we've got. So step one, the transformation. So what does a plumber or H-V-A-C company, etcetera's life look like after working with you? So it's trying to talk about like, what's the transformation we can give these companies. And, uh, what it came up with is from chasing work to selecting work, from hoping the phone rings to controlling when it rings. And, you know, if you've ever been in the service industry, uh, that's a big unlock when you can turn the dials and and do that yourself. So I think that resonates kind of on a deep emotional level. Um, all right, so competitive landscape, like, it's doing all this research on like, what's the emotional framing and the transformation, what's the competitive landscape look like? What's the unique mechanism here that you can attack? So, for instance, what makes AI marketing for boring businesses different? So AI responds to leads quickly in minutes, not hours. In home services, first response wins 35% of jobs. Volume without headcount. Personalized follow-up at scale without hiring. Pattern matching AI trained on what actually converts for trades, not generic small business. 24/7 operations, quote follow-ups mapped at 6 AM before competitors wake up. These are all things that, uh, that this positioning angle skill, uh, sort of discovers. So the anti-agency, uh, the speed weapon, the boring business specialist, the unsexy gold mine, the revenue ceiling breaker. And these are all things that you can also kind of codify into into frameworks, uh, that you can, that you can use down the line in your funnel, which will, uh, which we'll review too. So I'm just going to have it to, uh, pick its best one. Or actually, let's let's try this. Okay, you're Greg Eisenberg, you're an expert at finding positioning angles and niches. So I'm going to let you spin up a task-based agent for that request and analyze this information and choose the one that is going to work best for us. Just put me out of business live. You're just going to do that to me? I thought we were friends. Well, it only captures a little bit of, uh, of your brain. Just a taste. I don't know, because I've got, you know, 700 plus videos for my YouTube, so it's got a lot of my brain on there. Yeah. So why spin up one of these like task-based agents? So typically, when I have like a conversation going, sometimes I I stop after I use a skill and I have like a checkpoint, if you will. So I'll spin up a fresh kind of context window within Claude Code with a task-based agent with a specialized job or role to kind of review that research and find me the one that it recommends. Um, I find better results, uh, when I, when I do that. All right, so it's doing the task. Uh, we've got our research file saved over here as well. Um, some interesting white space opportunities that it came up with in the Perplexity research. So vertical specific AI agents, measurement and outcome guarantees, operational AI transformation, pragmatic implementation, regulated industry compliance, workforce capability building.
[14:52]It's got some competitive, uh, but emerging, uh, niches that you could go after. Uh, SEO, GO, etcetera, and then it kind of talks about like, what's what's very saturated and what you should avoid. So that's all super helpful when you're building a marketing funnel. All right, so, uh, the winning angle, Boring Money. Cool. So, essentially, we've got, uh, phase one, boring money newsletter and podcast to celebrate boring businesses making real money. It's ideating like some kind of membership or peer group. And then, um, it looks like, oh, okay, Greg, it used how you think with A-C-P here to create a new a new offer idea, actually. There you go. I like it. And also, boring money, I I do like that name. Yeah, not bad. Yeah. All right, we want to start an agency though. So we're going to take the get weeks of work done in days and avoid the traditional agency timelines and costs. Based on that positioning angle decision, I want you to begin to think about some direct response copy concepts that we could place on our landing page.
[16:08]Use the direct response copy skill. Sometimes I do, uh, you know, I I kind of did that here because Perplexity was taking some time, and I wanted to keep moving.
[16:23]Uh, I'll do that at times. Like you could have one focus on research and using MCPs, those can fill up like context pretty quickly. So sometimes it helps to keep that in like a split terminal, and then do other work, uh, side by side. So you can like save research, save files here that you're gathering from like the the third-party tools, and then you could use like your skills and sort of execution in in a separate terminal.
[54:19]The one that I showed earlier like I'm going to run that in a campaign. Like I'm going to I'm going to use that.
