[0:00]Kabhi socha hai kyu kuch channels ki pehli short hi millions of views le aati hai? Wahi aap jo multiple channels pe mahino se shorts dal rahe ho, fir bhi aap 500, 1000 views se aage nahi badh pa rahe.
[0:09]Well, ho sakta hai ki galti aapke short mein nahi, balki aapke uploading process mein hai.
[0:14]So, aaj main aapko ek YouTube short upload karne ka full updated process batane wala hu, and sath mein aapke sare questions ko answer karne wala hu, like shorts ko desktop se upload kare ya phone se, YouTube app se ya phir Chrome se.
[0:25]Shorts ke liye SEO karna zaruri hai ya phir nahi, shorts upload karne ka best time kya hai, shorts mein thumbnail lagaen ya phir nahi, and so much more. Video bahut interesting hone wali hai. Let's begin.
[0:35]To apne short ko aap mainly teen platforms ke through upload kar sakte ho. Pehla hai YouTube app, dusra hai YouTube studio app, and teesra hai Chrome browser ya phir jo bhi browser aap use karte ho.
[0:46]Now, main pehle hi clarify kar deta hu ki in teenon mein se aap chahe koi bhi method use karo, algorithm ko isse koi farak nahi padta hai, and woh aapke short ko equally hi treat karega.
[0:54]Lekin, agar aap YouTube ke app se upload karte ho, to YouTube aapko kuch exclusive features provide karta hai shorts ke liye.
[1:00]Like sound library, effects, filters, text, and most importantly thumbnail select karne ka bhi feature milta hai jo aapko YouTube studio mein nahi milega.
[1:09]Also, pehle YouTube app mein upload karte samay description aur tags add karne ka feature nahi milta tha, jiske liye aapko baad mein YouTube studio mein jana padta tha.
[1:17]Although ab aisa nahi hai. YouTube ne latest update mein description and tags ka bhi feature add kar diya hai.
[1:23]So agar aap mujhse puchoge, to in teeno mein se YouTube app se upload karna is the best option because isme aapko maximum number of features milte hain.
[1:29]Lekin haan, agar aapko in exclusive features ki zaroorat nahi hai, to aap studio se ya phir browser se bhi upload kar sakte ho. Views mein koi farak nahi padega.
[1:36]So let's say aap YouTube app ke through upload karna chahte ho. So humne app ko open kar liya hai.
[1:41]Neeche ek plus icon dikh raha hai, we'll click on that and kyunki humein shorts upload karna hai, to hum shorts pe click karenge.
[1:46]As you can see, camera open ho chuka hai, which means ab aap apna short live record karke upload kar sakte ho.
[1:51]But most of the time hamara video pehle hi bana rehta hai. So in that case hum add option pe jaenge and apna video select karke next pe click karenge.
[1:59]At this point, aap apne short ko trim bhi kar sakte ho if you want. And then we'll click on done.
[2:04]Ab dekho isi liye maine bola tha ki YouTube app se upload karna is the best option because is page mein YouTube humein kuch exclusive editing features deta hai.
[2:11]Like aap text, filters, stickers, captions, and voice over to add kar hi sakte ho, but most importantly yaha add sound wala feature hota hai, jiske through aap apne short mein trending audio use kar sakte ho without copyright issues.
[2:23]By default hi YouTube aapko bahut sare audio tracks show karega jo ki abhi trending hai, and us audio pe kitne shorts bane hain woh bhi dekh sakte ho.
[2:30]Agar aapko koi aur trending audio use karna hai to you can type its name in the search bar and click on this arrow to use it.
[2:37]Bahut creators ka question hota hai ki kya humein apne short mein trending audio use karna chahiye bhi ya nahi? And kya sirf ek trending audio se hamara short viral ho sakta hai?
[2:45]Iska answer hai, nahi. Aapko ek trending sound tabhi use karna chahiye agar woh aapke short mein naturally fit ho raha hai.
[2:51]Example, man lo koi rap music trend kar raha hai and aap gaming shorts banate ho to most likely woh sound aapke short ke vibe se match karega.
[2:58]In that case, you can use it. Wahi agar aapka video educational category ka hai to ek rap music usme bilkul bhi achha nahi lagega, jisse viewers aapka short skip kar denge.
[3:07]Aise mein phir bahut creators aapko bolenge ki aap sound ko add karke uska volume zero kar sakte ho.
[3:10]Isse trending audio bhi use ho jaega and kisi ko music sunai bhi nahi dega, but honestly, agar ye itna hi aasan hota na to sabhi aisa karke viral ho jate.
[3:18]So, koi bhi sound tabhi use karna agar woh aapke video ke vibe se match karta hai ya phir koi trend hai jise aap recreate karna chahte ho.
[3:25]Jabhi aap koi sound use karte ho, to algorithm ko signal bhi jata hai ki aapka short us specific sound cluster se connected hai, jisme already ek set of audience ka interest exist karta hai.
[3:34]This means agar aap koi aisa sound use karte ho jo mostly entertainment category ke creators use kar rahe hain, to chances hain ki algorithm aapka short un viewers ko bhi dikhae jo entertainment content dekhte hain, even agar aapka video educational hai.
[3:48]And of course isse aapke short pe negative impact hi padega. So, itna karne ke baad next pe click karna hai and aap add details wale page pe aa jaoge, jaha se hum apne short ka SEO karte hain and uske important settings ko control karte hain.
[3:57]Right away you'll see ki jo thumbnail hai uske upar ek pencil icon hai and if you click on that, to aap apne short ke kisi bhi frame ko as a thumbnail select kar paoge.
[4:06]Of course ek short video ke maximum views shorts feed se aate hain, jahan pe koi bhi aapka thumbnail nahi dekhne wala hai.
[4:11]But still agar aapka short homepage pe ya YouTube search mein recommend hota hai to us samay viewer thumbnail se hi decide karega ki use short pe click karna hai ya nahi.
[4:20]And that's why shorts mein bhi thumbnail important hai. So, agar aapke video mein koi aisa frame hai jo naturally curiosity create kar sakta hai viewers ke mind mein, to aap usko select kar sakte ho as a thumbnail.
[4:29]But agar aap MrBeast jaise channels dekhoge to woh apne shorts mein custom thumbnails use karte hain jo ki bahut hi zyada clickable hota hai.
[4:36]YouTube directly aapko custom thumbnail lagane ka feature nahi deta hai, so iske liye aapko ek chota sa hack use karna padega.
[4:41]Sabse pehle ek 9x16 canvas open karo and usme apna custom thumbnail design karke usko export kar lo.
[4:47]Phir apne video editing app mein jao and short ke bilkul start mein ya phir bilkul end mein apne thumbnail ko 0.1 second ke liye insert kar do.
[4:55]Finally woh short upload karte wakt aapko pencil icon pe click karna hai and timeline ko scrub karke us part pe jana hai jahan aapne thumbnail insert kiya tha and phir isko tick kar dena hai.
[5:04]And that's how you get a custom thumbnail. Iske baad hamare paas caption dalne ka option hai jo ki basically aapke short ka title hai.
[5:10]We know ki ek short ke maximum views shorts feed se aate hain and kyunki shorts feed mein videos automatically play hote hain, to viewers aapke intro hook se hi decide kar lete hain ki unhe video dekhna hai ya nahi.
[5:22]And unke paas caption padhne ka time nahi hota. This is the reason why aapne bade creators ke shorts dekhe honge jinpe hundreds of millions of views hain, but woh caption mein literally kuch bhi likh dete hain because they know ki woh utna important nahi hai.
[5:32]However, ye nahi bhoolna chahiye ki shorts feed ke alawa bhi aapki video YouTube search ya browse features mein recommend ho sakti hai.
[5:39]And wahan pe ek achha caption aapki help karega. Aur haan, yaha SEO mat karne lag jaana.
[5:43]Try karo ek aisa caption likhne ka jisse curiosity gap create ho. For example, agar short ka topic hai five meals to gain weight for skinny guys.
[5:51]So iska caption ho sakta hai, most skinny guys ignore this ya phir this helped me gain 10kg naturally.
[5:57]Dhyan do ki in dono hi sentences mein incomplete information hai and jabhi hamara brain is tarah ki incomplete information dekhta hai, to woh use complete karne ki koshish karta hai, jiske liye use video click karna padega.
[6:07]Of course, hum topic ko directly title mein likh sakte the, but isme koi emotion feel nahi ho raha hai.
[6:12]Whereas, agar in dono titles pe dhyan doge to in dono mein hi ek emotional trigger exist karta hai.
[6:16]First wala title fear of missing out yani FOMO create kar raha hai, and jo dusra title hai woh ek strong desire create kar raha hai by mentioning the viewers goal.
[6:24]Also, search and browse features mein around 35 characters ke baad caption cut ho jaata hai.
[6:29]So, make sure ki jo bhi important words hain unko starting mein hi rakho. Finally, log hashtags ke bare mein bhi puchte hain.
[6:34]So, hashtags are not important and unse koi farak nahi padne wala hai views pe.
[6:38]But haan, agar hashtags use karte ho to make sure title ke end mein hi karna. Alright, itna karne ke baad humein visibility mein jana hai and by default ye public rehta hai.
[6:44]So agar aap abhi short ko post karna chahte ho to ise public hi rehne do.
[6:48]Otherwise, isko unlisted kar do and jis bhi time post karna hoga short, to isko public kar dena.
[6:54]Agar aap kisi specific time pe hi apna short post karte ho to aap schedule option ke help se woh date and time select kar sakte ho.
[7:01]And us time pe aapka short apne aap post ho jaega. Now, I know aapka question yahi hoga ki shorts post karne ka best time kya hai?
[7:07]So, iske liye aapko time heat map ka use karna hai jo aapko YouTube Studio analytics ke audience tab mein milega and iske through hum dekh sakte hain ki hamari audience kis time pe sabse zyada active hoti hai.
[7:18]Ye heat map 11:59 PM yani basically raat ke 12 baje shuru hota hai and phir 24 hours tak ka data dikhata hai for the entire week.
[7:25]Isme jo area jitna dark hoga, it means ki utne hi viewers us samay par active hain.
[7:30]Like dekh sakte ho raat 12 baje se subah 6 baje tak ye pura light purple hai because of course us samay log so rahe hote hain.
[7:36]Phir subah 6 baje se dopehar 12 baje tak audience gradually active hone lagti hai. Phir 12 baje se shaam 6 baje tak audience consistent hai.
[7:44]And finally, you can see 5:59 PM par, yani shaam ke 6 baje is channel ki audience sabse zyada active ho jaati hai.
[7:50]So, jo best upload time hota hai woh aapke peak time ke 1 ghante pehle ka hota hai.
[7:54]So, in this case, hum apne short ko 5 PM pe upload kar sakte hain. Iske baad select audience ka option hai.
[7:59]So, for most of us, we can select no, it's not made for kids. Phir show more pe click karenge jisse humein description add karne ka feature milega.
[8:09]And this is where hum apne short ka SEO karenge. Ab jaisa ki humne pehle bhi discuss kiya tha ki shorts ke maximum views shorts feed se aate hain.
[8:14]But still, agar aapka short search based hai, yani kisi aise topic par hai jise log search karke dekhna chahenge, to in that case, aapko uska SEO zaroor karna chahiye.
[8:22]Now, shorts ke description mein bhi hum wahi method follow karenge jo ki long videos ke case mein karte hain.
[8:26]So, let's say hamara topic hai how to upload YouTube shorts ke bare mein. So ye ho jaega hamara main keyword.
[8:35]Ab humein apne main keyword se related aur bhi popular keywords find karne hain. So, kuch log honge jo how to upload YouTube shorts ke jagah search karenge how to upload shorts on YouTube. To hamare do keyword phrases ho gae.
[8:44]Now, what I can do is main YouTube search bar mein ye keyword type karunga, how to upload shorts and you will see, YouTube humein bahut sare popular keywords dikha dega jo log search kar rahe hain.
[8:54]To aap chaho to ye sare keyword phrases add kar sakte ho. Then of course, kuch log Hindi mein bhi search karenge, to Hindi keywords bhi add kar denge, like YouTube shorts kaise upload kare.
[9:05]Phir likhunga YouTube shorts upload kaise kare. Achha, isme bhi same kaam karenge. YouTube search bar mein jaake we will type YouTube shorts upload, and once again bahut sare popular keywords mil jaenge jinhein aap description mein add kar sakte ho.
[9:16]You might ask ki humein aise kitne keyword phrases add karne chahiye. So, I will say 10 to 15 keyword phrases are more than enough.
[9:22]Phir hai location which is not very important, but let's say aap kisi place pe gae ho and usko apne video mein show kar rahe ho to us jagah ka location tag dal sakte ho if you want.
[9:31]Related video is very important because iske help se aap apne dusre videos ko promote kar sakte ho. Basically, yaha jo bhi video select karoge us video ka ek link add ho jaega aapke channel handle ke neeche.
[9:38]And link pe click karte hi viewers us short pe ya phir us video pe redirect ho jaenge jo aapne select kiya hai. Agar aap series mein videos banate ho, like part one, part two, part three.
[9:51]Ya let's say aapka short aapke kisi long video ka segment hai, to in dono hi cases mein ye feature zaroor use karna.
[9:58]And of course normally we use kar sakte ho, there's no problem. You may ask ki kya isse watch time pe farak pad sakta hai?
[10:02]To dekho, agar koi aapka short aadha dekhkar hi related video pe click kar deta hai to obviously aapko is short ka watch time aadha hi milega.
[10:08]But the thing is ki related video bhi aapka hi channel ka hai, which means ki aapka us samay ka jo total watch time hoga, jise session watch time bolte hain, woh kaafi high hoga.
[10:17]And algorithm individual watch time se zyada session watch time ko weight deta hai because it shows ki aapke channel mein viewers ko is platform pe banaye rakhne ka kitna potential hai.
[10:26]Also, agar main apna experience share karu as a viewer, agar mujhe kisi related video pe click karna hota bhi hai to main short ko pura dekhne ke baad hi uspe click karta hu.
[10:34]Because ek short ka length hi itna chhota hota hai. So yeah, watch time ki chinta kiye bina aaram se ye feature use karo.
[10:40]Iske baad aap apne short ko kisi playlist mein add kar sakte ho. Achha, yaha pe dhyan dena, agar aap short ko unlisted mein save kar rahe ho and aap usko kisi public playlist mein bhi add kar dete ho.
[10:50]To koi bhi viewer us playlist mein jaake aapka short dekh paega even though woh short abhi public nahi hai.
[10:55]So, ek video ko playlist mein tabhi dalna jab woh publish ho jae. Phir agar humne koi paid promotion ya sponsorship wagaira kiya hai to ise yes kar denge.
[11:02]Community section mein jao and make sure aapke comments on hain and short remixing mein bhi it's best to select video and audio remixing.
[11:10]Okay, ab attributes mein jao and agar inmein se koi bhi line aapke content ko describe karta hai to yes select karo, otherwise you can select no. Finally, tags ka feature hai jis pe hum zyada time waste nahi karenge because it's not important.
[11:21]Thumbnail description mein jo bhi keyword phrases likhe the, sirf unko copy karke paste kar denge. And that's it. Upload shorts pe click karenge and hamara short upload ho jaega.
[11:31]Lekin, lekin, lekin, ek sahi se upload kiya hua short bhi tabhi viral hota hai agar uska content logon ko engage kar pae aur zyada se zyada audience retention la pae.
[11:39]But how do you make an engaging short? Well, iska koi fixed method ya steps nahi hai because har niche ki demand alag hoti hai.
[11:45]But still, ek cheez aisi hai jo har viral short mein common hai. Ye woh secret hai jise agar aap master kar lo to ek normal content wale short ko bhi viral kar sakte ho.
[11:54]And iske nahi hone se best of the best short bhi flop ho sakta hai. Yes, I'm talking about the hook.
[12:00]Hook kitna important hai ye batane mein main aapka time nahi waste karunga because humne pehle bhi bahut sare videos mein isko discuss kiya hai.
[12:06]Bas itna samajh lo ki jaise long videos ke case mein viewers title aur thumbnail dekhke decide karte hain ki unko video dekhna hai ya nahi.
[12:12]Wahi shorts ke case mein aapka hook ek title aur thumbnail ka role play karta hai because woh pehli cheez hai jo viewers dekhte hain about your short.
[12:20]Shorts ke liye ek killer hook banana bilkul bhi difficult nahi hai, but woh long video ke hook se different hota hai.
[12:25]Because aapke paas viewers ko hook karne ke liye 30 seconds nahi balki sirf 3 seconds hote hain. And pehle 3 seconds mein aap kya bolte ho that can literally make or break your short.
[12:33]To abhi main aapko bahut sare popular hooks batane wala hu jo har niche mein work karenge. Aapko bas unhein use karna aana chahiye.
[12:39]Number one, the climax hook. Isme aapko apne short ka best scene pehle 3 seconds mein dikhana hai.
[12:44]But climax ke just pehle usko pause ya cut kar dena hai. Example ke liye ye short dekho.
[12:49]Can you slice a bullet with a katana? Yes sir. As you saw, intro mein MrBeast ne short ka best part dikhaya hai jahan bullet bas katana ko touch karne hi wala hai.
[12:59]But climax ke just pehle us scene ko cut kar diya hai taki viewers ko video end tak dekhna pade.
[13:03]Number two, the contrarian hook. Basically, aapko kuch aisa bolna hai jo viewers ke kisi popular belief ko contradict kare.
[13:09]And isse aap 1 second mein unka attention grab kar paoge. For example, look at this hook.
[13:13]SIP karke aap kabhi bhi ameer nahi ban sakte. Number three, dash stop scrolling. Yaha dash mein aapko sirf apne target audience ka naam likhna hai.
[13:22]And ye bahut hi achhe pattern interrupt ka kaam karega agar koi shorts pe mindlessly scroll kar raha hai.
[13:26]For example, YouTubers stop scrolling. Number four, fear based hooks. Isme aapko koi aisa sentence bolna hai jisse viewer ko lage ki agar woh short nahi dekhenge.
[13:35]To woh kuch important miss kar denge. For example, if you ignore this, you'll never grow on YouTube.
[13:40]You'll never see gains if you ignore this one thing. Number five hai the authority hook.
[13:43]Aur iska purpose hota hai credibility establish karna taki viewer ko lage ki aap jo bhi bol rahe ho experience se bol rahe ho.
[13:50]Which means ki unke short ko end tak dekhne ke chances badh jaenge. For example, I tried journaling for one year, here's what I found.
[13:56]Ya phir, I read more than 100 self-help books. Only these five will change your life.
[14:02]Number six hai time sensitive hooks. For example, this is how to upload shorts in 2026.
[14:07]Maybe viewer ko already pata ho ki short kaise upload karte hain, but intro mein 2026 sunke lagta hai ki information updated hai, jisse woh hook ho jaenge.
[14:14]Number seven hai the abstract concept hook. Ali Abdaal ke channel pe ye hook hamesha use hota hai. For example, ye short dekho.
[14:21]Have you ever heard of the region beta paradox? You might be suffering from it right now. As you saw, Ali ne intro start hote hi region beta paradox ke bare mein baat kiya hai, jo ki maximum viewers ke liye ek abstract concept hai.
[14:34]So, iske bare mein janne ke liye woh short pura dekh lenge. Number eight hai, did you know hooks.
[14:38]For example, did you know about this YouTube feature? Did you know three idiots mein Rancho ka character originally thoda alag tha? Did you know Germany once tried to claim Antarctica? Number nine, if you want dash, this is for you.
[14:49]Yaha sirf aapko dash mein apne viewers ke desire ko fill karna hai. Example, if you want 1k subscribers, this is for you.
[14:55]If you want to be more confident, this is for you. Number 10 hai listicles, yani hooks jinmein aap koi list provide karte ho.
[15:03]For example, these are the top five deadliest sea creatures living in the deep sea.
[15:08]Five watches to start a collection. Three daily habits to follow to become mentally strong.
[15:13]These are four books that you should consider reading in 2023.
[15:17]Jab viewer ko pata hota hai ki unhein ek fixed number of points milne wale hain, like three, five ya 10, to woh mentally ready ho jaate hain end tak dekhne ke liye because brain structured information prefer karta hai.
[15:27]Now, left wali video mein maine bataya hai ki shorts ka algorithm exactly kaam kaise karta hai. And right wali video mein maine eight easy hacks bataye hain apne shorts viral karne ke liye.
[15:36]To inmein se jo bhi video dekhna hai us pe click karo. And yeah, main aapse wahi milunga. Bye.
