Spiral Sales Strategy vs Linear Framework

[0:00]spiral sales strategy is something which I've put together as a pattern of how any explosive growth company scales up. I totally believe that any business can get onto a spiral growth by just not, they're not thinking right to be able to do that complete that loop. Most businesses think in a linear fashion that I got my customer, I'm going to make some money and this money will help me be profitable, okay. And that's where the story ends. They're not thinking in a non-linear fashion that how do I invest this money back such a way that it generates way more customer demand for me? And how do I make sure that my capacity is fully utilized at all points of time, it ends up challenging some deep fundamental beliefs that most of us have about how to run a business. Most small businesses, whether it's a 5 crore turnover or a 100 crore turnover, they have a startup hidden within themselves, which can easily be a 1,000 crore company. You know, when we've done this exercise with with our participants, they have been able to realistically make a plan on how this spiral will get them to 1000 crores. In a matter of months or years at best.