[0:00]9x12 2025 Hot tips, the hottest tips. You're going to learn so much. I'm going to try to do this rapid fire. Wait, what's Rick say? Can you go over the why to sell 10,000 instead of 5,000? You make more money for the same amount of work. And your customers are probably going to get better response because you're doubling the volume. So it's likely that your card is going to just do better overall, you're going to make more money, and you're going to do the exact same amount of work. Good. Pete's how to reviews has he has five more spots to fill for a total of two cards. Very nice. Number one, sell yourself first. This is really important. You're going to do 9x12 system, which if you don't know, is this card here. It looks like this. It's a 9x12 postcard. It's got a bunch of different spaces that you can put different people's ads on and everyone shares the cost and you make 5,000, roughly $5,000 profit. If you do 10,000 of them, it doesn't cost any money up front. If you do two a month, you're making 10, 10 grand a month that's $100,000 a year. It's plus what is that? $110 or something a year. It's a lot of money. It's enough to to quit that nasty job of years. You have to sell yourself first. If you are not sold on it yourself, you will have a hard time pitching this. If you don't firmly believe how valuable this is, you got to you got to believe that this is good for advertisers to be on. This is good for consumers to get and that this is a bargain, that the price is a really good bargain. If you're sold on it yourself, you won't have to question yourself during pitches. You don't you got a business owner that says this is stupid, direct mail is dumb. This is 2025. Why are you selling direct mail, you're an idiot. You don't want that stuff getting you down and questioning yourself. Oh, am I really is direct mail really dead? You know, I can't I'm an idiot. You don't want to be questioning yourself. So sell yourself on it first. Think of the season ahead. Right now, this is actually the slowest time. I have a specific video that I'm going to make on this. The middle of summer is the slowest time for marketing sales. And it's a slow time for most businesses too. This is a slow time. People go on vacations. People get just into summer. They are not thinking so much of buying. There's no major holidays. There's no major shopping holidays. Kids are out of school. It is a not a not a really a peak time. You know, some business is hit their peaks during the summer, uh but in general, and especially for marketing, this is a slow time. This is where your slowest time is probably going to be right now. You're going to talk to business owners and they're going to be like, yeah, not right now. You're going to get a lot of that. So, think of the season ahead. What is the next season that's coming up? It's going to be the fall. We're just we're not even are we at summer? Is today the first day of summer or something? I think it might be tomorrow. Summer is just about to get here, but trust me, this thing will be over real soon. You start hitting August, which is only we're almost to July, August is going to be where businesses start thinking of what they're going to do in late August, early September for the fall. This is going to come up on us really fast. And if you're not thinking of that season ahead, you're you're going to be too late. You're going to be too late to the party. If you're not talking to businesses now about doing a mailer in the fall, what's going to happen in the fall? Even if it's just planting a seed. If you're not talking to them now, you're not going to get their ad budgets. You're going to come back in the fall and they're going to be like, I already did this. You're too late. You got to get the stragglers. So please think of the season ahead. Think of what's ahead. This is true for any time. If you're even if you're watching this and it's in the middle of winter, you are going to be thinking about the spring. It's only going to be a couple months away. Once the fall hits, you have this huge, I mean, late August, September, you're going to have so many businesses spending money because they're going to have the early fall. The the deep fall, then you're going to have winter, and you're going to have the whole holiday season, all this holiday shopping.
[3:56]Then it's going to come right to an and you're going to have New Year's uh New Year's and then it's going to be a little bit of a dead period of time, you're going to be right back into spring, which is which is crazy. Then you'll fall into this this law that's right now. Even if you're thinking of just starting a 9x12 right now, you may actually want to plan this thing for the fall. If you're really antsy to make money, you can sell print at the same time, but you you might have a little bit of a hard time filling a card up for August. If you're just starting off right now. Now, if you're already mul many cards deep, you probably have advertisers already, you're fine. But starting out right now, you probably want to start planning for a card that's going out more towards the fall, which is going to be here before you know it. Mark says seasonality planning sifts pros from novice marketing. I can't agree with that more. A pro marketer is going to be thinking ahead. They are not thinking of what can I sell today? That's a hobbyist person or someone just starting out, um a pro marketer is taking this seriously and looking building lists and talking to people for what's about to come. They're not so consumed with with raking someone over the coals right this second and grabbing whatever money's in their pocketbook. Like you want to get into that budget. You're not looking to just just grab into their pocketbook or their loose change. You're looking to get into that budget where they budget the for the big fall marketing for the big spring marketing, where they're going to put their money in. There's things that you should be spending a little bit of time on, not much time. And there's things you should be spending a lot of time on. And here are the things three things you should be spending lots of time on. Picking neighborhoods. Put as much effort as you as you can, as you want, as you can. The more attractive the places your card is going, the easier these spots are going to sell. As an advertisers, as a business owner, you you can be really infatuated with seeing where these are going. We all know as business owners, we all know where we want to target. If you're in home services, you're going to know the neighborhoods that sound attractive. Now, if you just say I'm sending this out to 10,000 people, I don't know. It's going all over. Well, that's super ve it's like, hey, it's 10,000 people, that's cool, but where like, like, where? Knowing where these things are going to go can mean the difference between in a very easy add spot sold and not so easy. So pick the neighborhoods. What's that involved? Research, like you're going to have to do a little bit of research. The pros are going to do research. Go drive around. Okay. Go look, go take your spouse or your friend or something or your mom, just go driving around. And say, okay, where would people maybe want to want to reach? Oh, there's some nice this is the nice part of town. Oh, this suburb looks really nice. Everyone here seems to have a nice lawn. Everyone here has pools. Wow. This is a great little neighborhood. Or all there's wow, there's a lot of these homes that look like they could use new roofs. You know, and it's a suburban middle class neighborhood or something. You're just looking around, analyzing. It's like you put on little glasses and you're thinking in the terms of a business owner. Where are they going to want to reach? You got to do that work. The more nice areas you pick, the more valuable your card is going to seem, the perceived value and the real value. Like you've done good research on where to send this thing out. This is skipped by a lot of people. I think most people because they're lazy, they just, which is okay, it's my generic advice of just going the EDM routes and filter them by income and look at the top ones, you know, maybe look at the ones just a few under the top and those are your nice neighborhoods. That'll get you by, that'll get you in the in the right area. But you really should spend some time, spend a lot of time figuring out the best areas. Maybe pick cherry pick in all different places, so that it just the someone sees the card where it's going and it's going here, it's going here. Can you name these areas? Are these nice gated communities? Are these lucrative neighborhoods that you can name and it's over here, it's over there. Easily nameable so that the business owner can say, wow, I got to get on this. This is crazy. How much is this going to cost me $5,000? Then you drop it on them that it's 600 and it's like, sign me up now. Pre-selecting spaces also. That means take some time and think of who you want on your card. If you have my mastery course, I walk you through all that, but I think people skip through that whole portion. I think they they try to go to pitching and closing. Pre-select who you want and I'm not saying the actual companies, but the industries. So if you're thinking, okay, this card's going to go out in August or this card's going to go out in July, this card's going to go out in September. Who do who should I have on the card? What industry? Should I have an HVC? Should I have a pool company because pools are going to be closing? Should I have lawn care for aeration? Maybe do a little research, do a little chat GPT and say, what in uh for landscapers in August, what do they typically sell? And you'll find the things that they typically sell. aeration or overseeding. Um HVA C might be tune-ups for their AC. Now's the time to do it to get your thing ready for the winter, cheaper, something like that. Hairstylist, salon, restaurant, pizzeria. You pre-select who you want in the card. Then you find these areas with those lenses. Who who on this card is going to want to reach these people? So spend time on that. And then your prospect list, your actual digging of who you're going to go after. Spend time on these. Otherwise you're going to be driving all over. You're going to be calling all over and emailing random people and not keeping track of who's who. He's going to be doing a lot of unnecessary work. Spend lots of time on these. Spend little time, very little time on a website. You spend no time on that. Okay. By by Carolyn Hutchinson's Kenosha Spotlight template or something or get I think Mitch Tbo's got a website builder. Just just if you want a website, just slap it up there. That's it. Be done with it. Don't be spending time on your brand. No one cares. Your brand doesn't even exist. It's not relevant. It's not important. It is not important. Spend so little time on this. It will be important later. When you're 10 cards down the line, that kind of stuff will be important, but right now it is not important. Software. Don't be buying all this expensive software and just complicating things. Complexity. If something is complex, don't spend time on it. Everything should be very, very simple. Andrew says Barter. I got my truck detailed, food credit at restaurants. Very nice. Brenda's cards, Brendan Mario's cards went out today. So excited that that's amazing. What's Mitch say? Brand is like the cherry on top, but it's useless if you don't have ice cream first. So true. So true. It's got to come later. Uh, who bites hard on the on the ads? Let me tell you, who will buy ads easy. Who likes to advertise on the 9x12, especially consistently? High ticket businesses, high visibility and branded businesses, and aggressive underdogs. These are three you can count on types of businesses that advertise consistently and easily. low friction, high value, long-term advertisers on these cards. You're talking businesses that have high ticket sales, upper home services, so like window replacement, roofing, lawyers, cosmetic dentists, furniture stores, mattress stores, car dealers. Places that have to spend a lot of money to get leads and that they only need a couple. They don't they don't need 100 responses. Um, I'm going to show you a guy in our elite group made a really great post. I can prob I can probably throw that up. I think I have it like right there. Yeah. He I posted this today in our elite group. If you're not in there, you should really get in. He said, uh, he says like, yes, you can make six figures easy. Um, I've never seen a business owner that wasn't impressed. Focus on companies with big ticket items, power sports, fence companies, furniture companies, banks, countertop companies, window companies, etc. Avoid at first, the small companies, the $30 haircuts take a long time to recoup your investment, but a window company just needs one customer. You don't need a website, you don't need social media, you don't need proof, you don't need reviews, etc. Those will come. You need confidence, and you need to deliver on what you promise. That's it. Jake delivers the best 9x12 printed card money can buy. There is no issue with the product. I haven't met one business owner who wasn't impressed with the printed 9x12. Go and do. Small ticket businesses, especially retail, little retail shops. It's great to help them and they're great people to work with, but they often don't know what they're doing and they don't know anything about marketing. They think in terms of making Tik Toks and maybe spending, what can I spend $30 on? What can I put 50 bucks in? And they're not used to like how they're not used to long-time value, customer lifetime value. They don't know anything about that. So they just think, you know, I want to spend $50 and I want to get 10 people coming through and they don't realize that that's probably not going to happen and they'll only advertise once and they'll be they'll be giving you a lot of hassle about the ad and stuff and then it's like they don't advertise again. Sometimes they get business and then they say, okay, I'm busy now. I'll do it again when I'm slow. So focus on the high ticket businesses that are used to spending money. Those are the people who really do say, yeah, I want in on this. The businesses that you see a lot of branding where you see their name all over. You see a realtor with their face all over. That person's advertising on your card. You see a HVAC thing and they're everywhere. Usually it's the type of businesses that you can just name off the top of your head. I'm sure there's a mattress store that you can think of right now. There's an insurance agent that you can probably think of, maybe they have jingles. They have billboards. Go drive around and look at who's advertising on billboards. If you see the same company like five times within a half hour drive, that that person is probably going to advertise on your card. Aggressive underdogs, one of my most useful groups of people of prospects to to target, are businesses that aren't the main, the big, big dog, but they're the people that are right under it. They're like the competitor that's that comes in second or third, and they're usually relatively new and they're like they're aggressive. They're putting a lot of money in the marketing. Sometimes they come out of nowhere, and all of a sudden, you know, you always hear this one, this one business, this one car dealer, but all of a sudden in the last year, you're hearing about this other one. That they're they're they're they're obviously they are they are aggressively trying to take that space and make a name for themselves. Those businesses are going to be very easy to get on your card. They're going to be the easiest ones. So be in tune, be a good marketer, be a professional and be in tune with who's advertising. Look around, look at look everywhere. who who are you seeing advertising? Is something advertising more? Do you see do you see radio ads? You know, put on the radio. Listen to who's listening to the who's running radio ads. All this stuff as a professional marketer, it's going to pay off really really big for you. Uh Mitch says, as a low ticket business owner, I'm offended. He thinks I don't know about. I always like grouping, you know, saying that everyone's running a little crap business and everyone's got a little pee brain. When really we're all in that group, you know, you got some business, you got these workers compensation lawyers spending six grand per click. You know, it's like $300. What is it? Does anyone in digital marketing like what's the highest? What are like uh workers comp personal injury claim. Insurance settlement. What's that? Asbestos insurance settlement. I think a few years ago that was like the highest click. Some of these clicks have to be just a click. Just literally a Google click. Are in the like hundreds. Like you click that thing. Sometimes I just want to write, you know, what do I do by my um asbestos long and just start clicking. Everyone start driving everyone's freaking caught for fun. It's got to be high. It's got to be like $500. The highest clicks have to be like $500 to $1,000 now. Mark Hackney says, please gate this content on a paywall. You know, there was a long period of time, I would never put this stuff up on, I'd say, I can't do it. I got to charge for this and stuff. Now, I just put it up. There's always going to be that you can always get on a card. You can always, there's probably eight that which will pay for your card. It will literally break even your card that you can always count on. No matter where you are. There are these eight businesses that you can count on to go on your card. You will find a realtor that will go on your card. Absolutely. 100%. There is a realtor that will get on your card fast. There's an insurance agent that will get on your card. There's a window replacement business that will get on your card. There's a lawn care. There's a pizzeria, and there's a restaurant. There's at least these six that will get on your card. I would say pool company too, uh unless it's like the the dead of winter or really that's it. But they're they're usually pretty good cause you pull openings, pull closings, maintenance, shopping. That's another one that you can almost guarantee besides a few months, but these are round the year like you will always get one of these businesses on there. Think of all the why's people would advertise on your card. This is really good, because you want to use this in your pitches. You want to use it to sell yourself. You want to really understand why a business owner would want to be on your card. What's the thought process? Sometimes they don't always know, and you got to do the thinking for them. You got to put something in perspective for them.
[17:19]Or say a little phrase that wets their whistle. Reaching lucrative neighborhoods. So if you can tell them, hey, where this is going to dove's landing, this is going to heron's peak. This is going to fourth ward or something. He's attractive, lucrative areas. That's oh, wow, okay, yeah, I want to be in there. Maybe some people want to reach people they can't get digitally. They're doing a lot of digital marketing and they need to do something else. Maybe they're doing everything and they're like, give me something else. Okay, this is the new channel. This is something that we're going to reach people that aren't clicking and searching Google for. It's another way to reach different people. Be the only one on their industry on it. That's a big one. Maybe they just want to be the only HVA C. They they want that spot. They want to be the pool company on here. And I separate this next one. Even though it's the same, but it's worth separating. To keep competitors off of it. That's different because it's a different it's just a different thinking. It's like you can say or they can think of why I don't want my competitor on there. Maybe I'm not totally sold on doing this, but I do not want a different realtor on there. This thing is going to my area. I definitely don't want my main competitor on this thing, and I know she'll go on it or he'll go on it. Try and see what happens. Sometimes you can use that. Sometimes you're talking to these little mom and pop type uh low ticket businesses and you want to sell a space. You know they're probably not going to keep doing it. You don't know how their results are going to be. Just say try and see what happens. Who knows? Give it a try. To take advantage of a bargain opportunity. Some people, a lot of business owners, savvy business owners, just like a bargain. They see an opportunity come across. Hey, this seems like a good opportunity and this is a good deal. Seems like a good bargain. People love bargains. Uh hitting everyone during a prime season. It may be their their full on prime. I got to stick. I got to put all the money I can into everything I can during this prime season. Maybe it's the early spring or early fall and they just want to they just want to hit everyone they possibly can. Many businesses operate that way and if you can time this right or plant a seed, get this in front of them, you will have a deal. Some just want to be exposed everywhere. They just want their face on it. If if you got some something that's getting eyeballs on it, they want their face. These are the ones that are on billboards, that are on grocery store tickets, that are on TV, they're on radio. You can look around, you can see their stupid face all the time. These are those people, and to try something uniquely different. A lot of businesses are tired, you know, they've they're doing Facebook ads. They're doing Google ads, they're making they're making Facebook posts. Everything is digital. They're used to it. They're like, what else is there? I've tried all this, what else is there? Oh, this is different. Okay. I like different. This this seems worth trying. This is different. So those are nine or 10 quick whys that you should be aware of. You should build these in your pitch. You should be thinking, okay, these are the reasons people are going to advertise in my card. I should probably become familiar with all these things. Get a no, no problem. What happens if you get a no? We're not going to talk about all these verbal jiu-jitsu. You got to say this because that never works in real life. That's very that's a whole training thing and it get it has to be ingrained in your mind and stuff. It's it's not going to work. It's it's too much to take on for for people who are doing this as a side hustle just starting up. be veteran sales pro. No one asks you to be that. Get a no, no problem. There's your answer. No problem at all. Someone says no, or I'll think about it. No problem. You don't have to attack. You don't have to come back with some clever saying. But you're going to apply a little bit of finesse. So here's the formula. Screenshot this. Put it in your notes. Memorize this. Repeat it on Spotif just repeat it. Not a big deal. No problem. No problem. You know, business when they sometimes their guard is is up. They get red flag, they're not sure, and they're just they don't know. They're trying to process this. This guy just came through, they got a lot going on, something. I don't know if I trust this guy, this girl. No big deal. So when you say not a problem, it lowers, it's like, oh, wow, they're not trying to sell me something. They're expecting you to come back with something, be, oh, this is a hassle. Just say not a big deal. No, no problem. No problem. Make marketing small talk. Just start talking with them. Say, no problem. Yeah, no problem at all. Yeah, great business you have here. That's that's great. No, see something, you know, oh, I see you got a new sign. Wow, that's really nice. Where'd you get that? Talk to them about advertising, marketing, small talk. Complain about employees or something, you know, hit us hit us, oh, hiring people, it's so hard. Oh my God, I know it's the worst and payroll, say things like payroll taxes. Just even if you don't know anything about, just say payroll taxes and workers comp. And throw out these words like, oh my God, you you know how it is. Oh, it's the worst. Even if you don't know, compliment them, plan a seed, just talk, marketing small, what are you doing for ad? Oh, we do this, this. I can't stand this place. And oh, man, this one went the Google ads are so running pay this place to do these social postings and you're just you're agreeing with them. You're on this side of the table with them. Always there analogy. I never want to be on the opposite side. I want to be on their side. I want to listen to that and agree and complain and laugh and ask questions. And over a couple minutes, thing their guard is going to go so far down and they're going to be like, this guy or this girl is great. They're not trying to sell me something. Maybe I should take a look at what they have. Talk to him about print, you know, anything down the road. Then you can say these things like down the road. You know, you think down the road, maybe you want to maybe maybe in the fall, you might want to do something. Oh, yeah, yeah, let's, you know, let's talk about that. I'm telling you after a few minutes, you guys are going to be like best friends, and they're going to they're going to then start thinking, wait. Maybe there is something to this. They're going to feel bad. They're going to be there's going to be reciprocity. And then you say, it's called the Columbo close. There was like a TV show or something and the guy would would do this. But it's called the Colombo close and you just say, one last thing. Cause just as you're about to leave, you know, you're having a great time. The guy probably feels bad, or the girl feels bad, they just wasted your time.
[24:48]And you say, one last thing, you know, is there What's stopping them from going on here? You say something like that. Just at the very end like What could have changed your mind? Is there anything that was really stopping them? And then you'll get, you'll you'll find that they they often just tell you, you know what, yeah, put me down. Put me down on the space. Let's do it. I'm telling you that will work. And it's not a big deal even if you say no and it doesn't work. It good things are going to happen, I'm telling you, just not a problem. Not a problem. Make small talk, and then at the end just ask, you know, what was it? How come you don't want to get on this? Like I'm surprised. I'm surprised you don't want to be on here. I'm, you know, Jim, I'm going to feel really bad. But just to warn you, I really want a pool company on here. I got to get one. I wish it was you, but I don't don't be mad at me when, and you name their competitor, is on here and you're not. I wish you would have gone on there. It's totally fine. I hope you do at some point and you're going to sell that space. That's pro level closing. That that's that right there, what I just told you, is top tier pro level closing. What pro-level closing looks like is that, not this verbal jiu-jitsu, where you have a crafty answer, and you have some snarky response, and you win the Kirk, my boy Kirk Hills, who used to be my boss, he says, you, you, uh, you win the argument, lose the war. When the argument, lose the war. That is not pro-level closing. People think that like a closer, a sales closer, they always have the right comeback, and this response, and this, they're they're going to do the mic drop and stuff. Like that is not, that's needy, that's like advanced closing, but not top tier, professional, pro, ultra finesse closing. The thing I just show you here where you get a know, no problem. Making small talk. You have every intention of the world of closing this deal. But you are totally just saying no, you're just saying, not a big deal. Yeah, no problem at all. Yeah, not not at all. I would assume I'm not enough in the car industry. Like I've only bought a few new cars and stuff. I haven't really like, I'm not in that industry or know it well enough, but I would assume the best car and finance and insurance people, car sales people are probably nothing you would think of is high pressure. You would probably the last thing on your mind would be that they are a high-pressure sales person because their finesse is so high. They'll you say no and they're no problem. Yeah, absolutely, you know, whenever you're go shop around, whatever, yeah. And they're talkative and they're not and at the end you then you start feeling bad. And you're like, okay, this guy isn't so bad. When he had every single intention of closing that sale. That's what you want to that's what you want to strive for. It's really not hard. Use them half spaces. Stephen Bailey is a master at that. If you go through my interview with him, where's the Steven Bailey card? Use a half space, okay? These are half this is his card. This is Steven Bailey's in Augusta, Georgia. These are full spaces, right? Where's the half space? These are half spaces. So offer half for 350 or 650 for the whole space. Whatever your pricing is, just make the whole space a little bit more. Now you can sell 10,000 piece ads for 350. And you're actually making more profit. If you sold them all that, you'd make even more money. So give him a choice. If you want to lower the the price point a little bit, give him a little choice, a little option. See, half spaces. Credit Stephen Bailey. Half spaces. Full space or half space. So now you can meet different price points. And still not be losing money. Use down the road. I mentioned that in the other thing. Say that all the time, down the road. You think down the road, you might want to do this? I use that phrase all the time. I use that when I'm pitching 9x12s or shared spaces, but also and solo mailers, but also with print. Just say, you know, hey, I'm a local print service, however you want to word it. Marketing and print. Uh, I do business cards and brochures. You think that might be anything down the road you might need? Just pitch it like that. Just say, down the road. It's so un it brings those guards down. They're like, oh, down, oh, not now. Yeah. Oh, yeah, down the road. Yes. Oh, I need something now. Oh my God. Now. MP Creative says if they say not at this time, maybe I'll get you on the next one. Be sure to schedule your outreach with a CRM, so you don't forget. I just sold a spot by scheduling a text three months out. CRMs are great for that. They keep you on target. If you're not ready to do a CRM, which is fine, if you're just starting out, you don't really need to get a CRM right beginning. If you don't want to overcomplicate things, you can just use Siri. You can just say you just go on the thing and say, I can't say it cause it's right here but say, say Siri, remind me to call whatever on this date. Who will give you trouble? Hobby businesses. These are businesses that aren't real businesses. They're something someone sprung up and they're little shops. They're often little retail shops or little like consulting services or marriage counseling type things, and things that are really just hobbies that someone has put patched together as a business. They don't really know marketing. They have very low ticket services. These are businesses that are likely to fail. They they have all the passion in the world for a while, but then they fail. They're tough. They will give you trouble. You will go through revision and revision and revision over their ad and you got to wonder like, oh my God, why are you being this picky with an ad that you're literally selling like a $10 trinkets? Uh just just do this thing and get it over with. Sometimes you want to refund them. Sometimes just say, I can't deal with this. And small thinkers. These are the people that go in and they they're like, I know everything about marketing. Don't tell me about marketing and direct mail is stupid. Those are the people that give you trouble. That's those are people not even worth it. Idiots.
[32:04]Little crap business. Ron Douglas says, oh I gave you a big shout out, Ron. Did you see that? If they don't have the vision and want to argue, move on. Only work with the ones that get it. Meet in person. You can prospect any way you want, Facebook ads, messenger, email, prospects, however, phone calls. But try if you can to meet in person. If you can get this thing in front of them, if the prospect can go, hey, I'm doing this, can I show you this? You know, can I stop by and show you the what it looks like? That's you're going to have a very high chance of selling. You're just going to sell more. And you're doing business with these people. You might as well meet face to face. Here's a big one. Reinvest profits. This is not something most 9x12ers think about because this is businessy type stuff. This is where we get into business stuff and not just the hobby stuff, side income hustle. A side hustle, which is fine, really implies that you're not reinvesting anything. A side hustle, it's like an Uber driver. You make the money and you just keep driving. You know, you're not a a pro Uber driver, probably reinvest that money and buys a specific car or something, but it it makes business decisions. But it's the difference between like a side hustle and side income and a real business, is what are you reinvesting them into? Instead of taking all the profit, why don't you reinvest these things to really be a true business? You're going to have to reinvest that prop. That's why I advocate, as crappy as it sounds, I really advocate working a job to pay the bills. And even if you do Uber and deliveries and uh or just work a job just to pay the bills. Just to get those bills paid so that you're not having to pay your bills and live off your business money. You can't really do that. You can't take money out of your new business and pay the bills. You'll you'll you'll suffocate your own business. Your business isn't going to isn't going to grow if you just keep taking the money out. So what do you do with that money? You can give print away. That's a really smart way to reinvest the profits. And you probably won't really even have to do it. Just give print away. Give 500 business cards away. You if you've got $4,000 in profit from your card, you know, set aside like $500 and say, I'm just going to put $500 of this into giving print away. And I'm going to see what that can do, because if you're doing marketing right, you're going to get an ROI, you know, you're going to get a five times plus ROI. So if you give $500 worth of stuff away, you should be getting quite a bit back. A a few thousand dollars back on a $500 investment, just giving, giving print away. Because it's going to turn into bigger deals. Outsource and hire would be my main thing. You would be making money to to outsource, to hire, to do all the things that you shouldn't be doing, right from the lead generation to the prospecting, to the bookkeeping is secretarial. The all that stuff you should be having someone else do. That's what's going to grow your business the fastest. That's a great place to reinvest your money in. You should also invest in some software and tools. That could be QR code subscriptions. Like you and I I really like Unicode. Um and I'll put all these links in the description after the show. I'll throw them all into the description. But I do have a nice little list too that I'll show you of stuff to that you can buy. Um, a CRM, some kind of CRM, cloud storage, you're going to be passing a lot of files around. Cloud storage is nice. Canva Pro is a great thing to reinvest some profits into. Payroll. You know, you might want to you're going to be hiring people, you're going to need to be paying payroll service. I I strongly recommend gusto.com. QuickBooks online or some accounting. All that stuff is going to these are all costs of doing businesses. They're going to add up. Reinvest those profits in there, grow your business, smart smartly. Tom says, Tom Shadowens says, who's a couple cards in. Says, I don't know about everyone else, but I have to be face to face to make the sale. That's it's a great way to sell. You don't have to be for you that that is a must. But it is a great way.
[36:55]Here's a bunch of tools and products. It's just a bunch off the top of my head. If you don't have them, these are things that you can you can consider just putting some money into the mastery course. High responsemarketing.com/9x12. The elite membership, which is 44 a month and you get in the private Facebook group, which is incredible. Because you're around people who have done dozens and dozens or hundreds of cards and have been in every situation you can imagine. Physical samples, about 25 bucks. Uh, the pre-made ad packs, I have one, um Scott Meisner has one, Joshua Polche has one. Bill's a lot of people forget this one. Bill's Bill W, who's in the Detroit area in Michigan, he's did a seven-year of postcards guy, which is great. Changed his life, totally changed his life. Kevin Dyke stay at home Dad email script is a real winner. Will Bradwell's rapid slips for filling out EDM paperwork fast and route route slips too. He's got two. So if you ever need EDM paperwork done fast, like that is the way to go is to just upload it to his site. Takes a second. Mitch's school community. Mitch Tbo's live on here. Uh, he's got his CRM, he's got his school community. A lot of people have came out of that with with a lot of success. Uh, the interviews, my high response 9x12 interviews and podcasts, you can go back 15 years and just listen to people. Many of them still doing it today and just hear how they've tackled all the different situations. You go on my YouTube and see the videos. Um, Thas, Grant, and Ernie's directory card template. So if you want to do like a format with a directory card, that's a really good one. That looks like this. That's a directory from America Wellen has put one of those out not too long ago too. Chat GPT, there's a pro version too. I subscribe to the pro version. I really don't. I think it's just faster or gives you less limitations. I don't know, but for making agreements, some of you guys want like a a a contract agreement, or how do I word this, or how do I protect myself from this? Or do I need to charge tax on this? Do I what what Realtors need to be compliant on their ads with this or something? It will answer it for you. It's very useful. And my local marketing master class, if you want to drop the big money, get the my whole master class and learn everything there is about like targeted mailing and consulting and stuff like that. So those are some great resources if you do need them. And remember that this is a business. So there are taxes, record keeping, liability, accounting, and businessy decisions at every turn. You know, everything as it grows, it's going to get more complex and it's going to get more numbers are going to get bigger and liability is going to get higher. It is a business. So prepare yourself for that. Watch YouTubes, you know, watch YouTube shorts on taxes and small business taxes and record keeping, accounting, um, So just just be aware. It is a business. It is a business. And the money you make, you're going to have to pay tax on it. Okay. It's going to you're going to have to pay tax. How you deal with that. It's many different ways, but it is going to be so you need to be deducting things too. Like all that stuff is is really important. I think that that's oh yeah, and this. Keep your powder dry. This is my last one. Keep your powder dry, which is a old-fashioned term I learned it from Jordan Belfort. But it's to not go in pitching every everything all you've got. Keep a couple things back. You know, I think the the simplest thing to kind of keep back is live is uh exclusivity. You don't necessarily have to throw that into your pitch that they'll be the only one. You can use that. It's called keeping your powder dry. Keeping some like, like it's for something going back with the battles and stuff. They would always make sure that they still had something for a big like an ambush at the end. You need to have something in reserve in case something goes south or they're saying no and that you can you can throw in there. Maybe to sweeten the deal, maybe to just they're on the edge, they're on the fence. You need a little something to push them off, need that little bit extra. Keep something in your back pocket. For me, I think that exclusivity is the perfect one. Rick Miller says the EDDM routes for the city I'm targeting is just over 10,000. Is it okay to just hit every door in the area? Yeah, totally. Cause then you can say it's everyone. That's what's good about 5,000 piece cards and small community. You just say it's everyone. The whole zip, everyone. Says what's the elite do one more time? It's a a ton of content, cheaper pricing, and most importantly is a Facebook group that's just full of veteran 9x12 and marketers and stuff. I am going to sign off here a second because I have a bunch of stuff I have to do that I'm gotta pay the piper. All right, guys, gotta go. Do you have a page all the stuff you mentioned? I'll try to throw it all in links in the description. Come back tomorrow. Okay. Bye. Oh Zoe's here. Hi Zoe. She's still here. All right, guys. Bye. That's it. Had a great time talking with everyone. I will see you later. Thank you. Thank you, Ed Junior. You just uh, and Sarah just texted me said, oh shoot.
