[0:00]I've studied over 2,756 viral storytelling short form videos, took 78 pages of notes, and have created over 100 viral storytelling pieces of content for myself and clients. So we could build our businesses and personal brands on social media.
[0:13]In this video, I'm going to show you how to create killer storytelling short form content that gets meaningful results like this, this, and this for your personal brand or business.
[0:21]Whether you're trying to sell a product, service, book, or just trying to build your personal brand on social media, storytelling content is now required in order to do so and get those meaningful results.
[0:29]In this video, I'm going to show you how to go from blank page to a fully optimized storytelling short form piece of content.
[0:34]There is a true art to telling a good story in under a minute. And it all starts with step number one, choosing the story you're going to tell.
[0:39]Now, there are seven main story types when it comes to storytelling content on social.
[0:43]Number one, the my story. This is your life story, or founder story of how you started your business.
[0:47]You want to know why we started our business? Spite.
[0:50]As you might know, I started my pajama business when I was 19 with $800.
[0:54]It all started when this girl broke my heart.
[0:57]Number two, the win story. This is any big or small achievement, milestone, opportunity, goal, dream you hit during your life or business.
[1:05]Six months ago, my wife and I dropped out of school, got married, and decided to chase our dreams of traveling the world together.
[1:11]This is the story of how I managed to overcome the four horsemen.
[1:14]This is how my most viral video changed my life.
[1:17]Number three, the lost story. This is any mistake, failure, bad result that you had during your business or life.
[1:23]Last year, I sold my business for 52 million. Here's every idea I tried before my big win.
[1:27]When I was 100 pounds heavier, I was constantly craving salty, starchy snacks.
[1:31]Six months into my home renovation, my worst nightmare became my reality.
[1:35]Number four, we have the lesson story. This is what you learned from any big win or loss in your life or your business that you learned from.
[1:40]Nothing could have prepared me for how it feels to be in your 20s with your friends scattered all over the country.
[1:46]I got engaged at 20 and got married by 21. If you're scared about marriage, this is for you.
[1:50]I've been on eight dates this year, and here's the one trait that I learned you need to have.
[1:54]Number five, the transformation story. This is the story of your personal before and after or your client before and after.
[1:59]10 years, it took me from living in a car to living in this penthouse.
[2:03]This was me. I was very skinny, insecure, and I had no friends growing up.
[2:07]Three months ago, Maisie came to me saying that she had no idea how to make her college application stand out, but last week she was just accepted into Stanford University.
[2:15]Number six, the challenge story. This is telling a story of a challenge you set out for yourself and your journey of completing it.
[2:20]Is it possible to get an internship without your daddy being the CEO of Apple or growing up in the Bay?
[2:25]I wrote a letter to the leader of every country in the world. Here's how many people responded.
[2:29]I'm attempting to become the first person ever to fly all seven continents solo.
[2:32]Number seven, the big goal/dream journey. This is announcing your big goal or dream of yours and then the game plan of how you're going to achieve it.
[2:40]It's been a dream of mine to be an author since I was 17, and I've always pictured it happening later in life.
[2:44]My goal is for my candy brand Joyride to pass Sour Patch Kids in Instagram followers. Here's my plan.
[2:49]I started a company with the goal of doing something never done before. Here's the plan.
[2:54]Here's a diagram of all seven types that you can screenshot. I recommend writing out a bunch of ideas and then selecting one.
[2:59]Step number two, you are going to choose a script structure. All of your favorite movies, books, TV episodes follow a storytelling structure.
[3:04]For short form content, it is the exact same. For each of the seven story types, I have one or more script structures for them.
[3:10]You can screenshot and use these storytelling structures, or you can create your own, and I'm going to show you just how I created mine with this process.
[3:16]And I continue to do so. Number one, find a storytelling video following the storytelling type that you want to create.
[3:22]So if I was doing a challenge video, I would want to find a challenge storytelling type of video to use for this.
[3:27]You also want to verify that it follows the 5X rule, meaning that video has 5X views than that creator's following, cuz that means it's truly a viral proven video.
[3:35]Number two, you're going to transcribe that video. Click the three dots on the reel and click copy link and open up gettranscribe.ai and paste in your link to that reel and click get transcript.
[3:44]Number three, templattize. Open up chat GPT and type in this prompt.
[3:47]This is a transcript from a viral video. Please make it into a script template that could be used for any niche. Keep the overall format/structure of the video and just make it a fill in the blank version.
[3:55]After, paste in your script and click the up arrow to generate.
[3:58]Step number four is finalizing that template. Add your template into a Google document and make any adjustments as needed.
[4:03]And I like to keep a bank of these storytelling script structures that I constantly reuse when I'm scripting my videos.
[4:08]Now, step number three for writing a storytelling short is actually writing your script.
[4:12]So you're going to use your storytelling structure/template that you just created, or one of the ones I provided earlier. And you're going to write out your script line by line in bullets using that template.
[4:21]So, I want to show you guys an example script. So I took the storytelling structure that I got from the video, and I turned that into a script for a fake person named Katniss Everdeen, who is a fitness coach that lost 50 pounds in college, who used to struggle with being the quote-unquote fat kid, but now has amazing results for herself and helps her clients get the same.
[4:37]So this is a script I wrote using the template. Is it possible to lose 50 pounds while being a busy broke college kid in six months after being fat your entire life?
[4:44]Well, five years ago, I decided to try it, and here is what happened.
[4:47]I created a three-step game plan. First, I found my maintenance calories online using what's called a TDEE calculator, online, aka how many calories I need to eat per day to maintain my current weight. Then, I subtracted 500 to see how many calories I could eat per day to lose one pound per week.
[5:02]Second, I needed to create a meal plan. I planned out meals that had a protein, carb, fat, and nutrients that helped me hit my 100 gram protein per day goal, and stay under my daily calorie limit.
[5:12]Lastly, I created a workout plan that consisted of lifting five days per week and walking 10,000 steps every single day.
[5:17]Six months later, not only did I lose 50 pounds, but this experience led me to start a company called Plex, where it is my mission to help women just like me lose weight and build muscle.
[5:26]Trust me, if I can do this, so can you. Follow so we can motivate each other.
[5:29]Now, that was the finished script for the written and verbal hook of your storytelling video.
[5:33]I want you to find viral 5x view hooks from small to mid-sized creators that are virally proven that you can just use in your video.
[5:40]For the verbal hook of this video, I read it in the script, but I use the iconic is it possible viral hook.
[5:44]Is it possible to Is it possible to Is it possible to Is it possible to Is it possible to Is it possible to I've seen this one so many times, I just templattized it and then used it for myself in this video.
[5:52]So after you write out your script, you're going to move on to step number four, which is choosing a format.
[5:56]As most of you guys know, there are multiple different formats that you can film in to make your videos way more engaging for short form content.
[6:02]But there are three specific formats that work extremely well when it comes to storytelling videos specifically.
[6:07]Number one, voiceover, when you see videos/images on the screen, and a voice talking is playing over them.
[6:12]Number two, shot/angle change format, every two seconds there's a new shot/angle being used.
[6:17]And number three, the audio B-roll plus text format. You tell a story with a new image or background video per line of the story every one to three seconds with an emotional soundtrack in the background.
[6:29]This one's low-key hard to explain, but if you visually see it, you'll understand. Out of those three, choose a format that you want to use for your storytelling video and adjust your script as needed.
[6:37]Moving on to step number five, you need to plan your visuals. So the shots you need to film and the editing notes that you're going to add in, which I'll explain.
[6:43]The best storytelling videos are always going to include past images or videos of that person during the time that they're talking about.
[6:49]Now, I understand you're not always going to have filmed those times of your life, and that's fine, but if you have them, please use them.
[6:56]Here is how I always plan the shots and editing notes for my script.
[6:59]First, I put my entire script into bullets. Every line in that script is going to get a bullet.
[7:03]Number two, I add in the shots I need to film. So under each line of my script, under those bullets, if I need to film a shot for that line, in red text, I'm going to write out what shot I need to film for that specific bullet.
[7:15]Thirdly, I'm going to be adding in my editing notes. Under each bullet/line for that script, if needed, in green, I'm going to add a link to a past video or a past image or whatever I want the editor to do.
[7:30]I'm going to write that out under that line and explain to them, okay, I want you to do X, Y, Z, when I'm saying this.
[7:35]So again, when I'm done writing this all out, I'm going to have my entire script in bullets. Some of them are going to have red bullets underneath if I need to film shots. Some of them will have green bullets underneath if I want to add in past videos, images, or any other editing notes for the editor.
[7:45]Some bullets will have both of those colors underneath, but that is how I like to plan/organize my script.
[7:49]Now, that script I read to you guys earlier, I went ahead and added editing notes and filming notes to that script.
[7:56]So this is something that I would do if I was actually making this video in real life. So you can just pause the screen, you can screenshot this, just look at it for inspiration, but here's kind of an idea of what that script could look like once it was all filled out.
[8:07]Step number six, filming, editing, and uploading.
[8:11]For filming, using the script that we just made, I'm going to film the voiceover, and I'm going to film any red clips that I wrote in my script.
[8:18]For filming equipment, I use my iPhone to film, an Amazon tripod, and an Amazon mic. You don't need anything fancy.
[8:23]For editing, an editor will turn my video from this to this, using the script that I wrote out with all those notes.
[8:30]I just give that to them, along with all the clips that I filmed, and they will make it.
[8:33]I didn't write this down to talk about it, but I do now think I should mention it. After your video is all edited, I really do recommend adding a emotional background song that can really impact how the video feels.
[8:42]Transparently, I would just look at other storytelling videos for inspiration, so you can get a good idea of what really hits home and not. Lastly, uploading.
[8:48]So you just want to upload this on the regular short-form content platforms like normal.
[8:52]And for the caption, I am no way really prioritize the caption. I don't really think it does much to your video's results, but this is the framework I do use.
[8:59]Line number one, I always put the hook of the video, double space. Line number two is going to be the call to action from that video.
[9:05]And then I'll double space again. And if I want to, I will add hashtags. I don't really believe in hashtags.
[9:09]I use them more of like a keyword that I will just put maybe three to five relating to my target audience, what the video is about, you know, the topic of the video and my niche.
[9:17]Here is an example. And there you have it.
[9:20]That is the process start to finish of creating a viral storytelling short form piece of content.
[9:24]Now I'll tell you this, not every single one of your storytelling videos is going to hit home, but they do have a way better chance because most of the time they are way more relatable than anything else.
[9:32]Now, I've seen a huge shift in content. You used to get away with just being able to post educational content.
[9:38]But now, if you want to build an actual community and not just a following, you need to post storytelling content so people can like, know, and trust you, and I'm seeing them convert a lot better for followers and leads than some of the educational content we're posting.
[9:50]Definitely always post a mix of both, but do not ignore the power of storytelling content.
[9:55]Alright, there you have it, guys. Make sure to follow for more social media marketing education.
