[0:00]The difference between a successful product and a dead product on Amazon has to do more with the product research put in ahead of time long before the product was ever launched. And so by the end of this product research masterclass, you're going to fully understand what products to not sell, what products to sell, how to find these products.
[0:16]And also my personal product framework that I've used successfully year after year, and also I've included like real life product examples tied in with each concept instead of me just ranting about some hypothetical.
[0:29]If you can take your time to understand and practice the skill set of product research and execute it correctly, I can promise you, you will never have a lack of profitable products to sell on Amazon.
[0:38]Also, my name is Mark and this is a brand new channel. So if you can help me out, hit the like button and subscribe. If just one person subscribes to my channel from this video, I'll continue to post Amazon FBA content every week.
[0:48]Let's dive in. I'm going to break this down into five different sections. What products to not sell, what products to sell, find the best keywords, best tools to use for product research. Lastly, what that winner product is going to look like.
[0:59]Before going into what products you should sell on Amazon, you're going to save yourself a lot of time and money if you can learn to spot products that you should not sell. So when you do this, you naturally get left over with products that are good to sell that you're going to make money from.
[1:13]The first kinds of products are trendy products. These are the products that go viral on TikTok. They revolve around a new movie, like maybe the Barbie movie, whatever. They revolve around one-off unique events, maybe like the Olympics or the election, or they revolve around like celebrities or people.
[1:31]It's kind of like the saying, fame, if you win it, comes and goes in a minute. Apply that to your product if it's a trendy product. It's going to go really high, really good, and then it's going to drop down.
[1:39]For example, this butter cutter product. As you can see, there's been different spikes. For the longest time I did not understand what these were in this graph. I realized it was when this product went viral on TikTok or whatever. I personally avoid these kinds of products.
[1:53]Okay. Unpredictable. The best way to spot these out, look at this graph. Okay. You want consistent search volume. All right.
[1:59]Next are overly saturated or like overly competitive products. Now, typically, these are obvious ones that you can spot out, especially if it's dominated by big brands, like water bottles, okay, those are dominated by big brands or even like resistance bands like that's super over saturated.
[2:14]And you can spot these out typically by just the number of reviews, but some that are hard to spot out are products that get launched and everyone rushes to start selling them.
[2:24]For example, there's a product, a Ziploc bag organizer. This product launched a couple years ago. It had the search volume of like 150,000 people a month with average review count of like 50.
[2:34]So super easy to sell, but so many people sold this and so many people went in on this product and it got overly saturated so fast. It was impossible to get to page one or two.
[2:44]Okay. Even though it didn't reflect in the review count, it reflected in the number of competing products. Have to watch out for these. These products, these become overly saturated very, very fast.
[2:54]The next thing is going to be like restricted products. Now, you would think that this is super obvious because you can look up what restricted products or categories are on Amazon. You can actually still sell some of these, but you're going to have to get approval, especially, you know, like if you're going to sell like cigars or like knives.
[3:09]You need to get approval from Amazon to sell those, but some products that you will overlook are products sometimes in the like the baby category.
[3:19]There's a lot of red tape. Amazon does not want to get their hands dirty. And so, for example, a couple years back, there was this specific baby basket thing. It was made out of a specific material, I guess, that was contagious with a lot of the newborn skin.
[3:31]And so Amazon immediately took all those down. No one saw that coming, and that's just because the baby category has a lot of regulations, strict policies. Another example of this would be like like kids' toys.
[3:43]If it's a gun or a toy knife, products that have keywords that are risky, I guess. You want to be careful with those. And the hardest thing about this is most of the time, with those kinds of products, you won't know ahead of time if they're good to sell or not.
[3:57]Like it's usually not until you create your listing, the listing goes active, and then Amazon will scan your listing. So with that being said, the best way to to overdo to combat this, especially if you're unsure if your product is restricted or not. Most of the time it's probably not. But really, really unsure.
[4:10]I've done this before where I've created a listing, I send in like only five units. I get the listing to go active. I let it sit for a couple of days or like a week, and then typically within that time frame, Amazon has scanned it by then, and they've either like, hey, it's good to go. You're fine, or they'll take it down and you'll see it go to inactive out of stock. And then I'm like, okay, this product has, you know, things I need to get approved, maybe paperwork, whatever the case may be.
[4:35]So, the best way I've learned to override that. Next are going to be seasonal products. There's obviously like the Christmas season, the holiday season, Halloween season. Really easy to spot these out and it's not like these products are just like inherently bad to sell, but if you want a consistent flow of sales, once again, these products will will rise in sales and search volume and then drop.
[4:51]But, but some unseen seasons, graduation, you know, school graduation in May, or uh, you know, back to school, like in August, September. Those kinds of season, you're going to see a lot of keywords that revolve around these kinds of seasons.
[5:04]So you have to be careful and think like, is this only for the the time being or is this like a consistent evergreen type of product? Um, you know, even like summertime, you know, products like pool toys or stuff like that. Most likely sales are going to be really good during the summer, but there might be dropping uh, during the rest of the time of the year.
[5:20]So the best way to look and to override this, once again, is going to be looking at the historical data of the sales, of the review count, and of the search volume for this product.
[5:30]Next are going to be products that have a high return rate. I've seen this a lot with products that have a lot of assemble required. Like you have to piece it together. People sometimes are just like I like going to like return it. Another example is going to be obviously clothing.
[5:42]But some overlooked products that have a high return rate, battery powered products have a high return rate. It's just the nature of technology. I avoid battery products because of this, and I say this because I've sold a lot of battery products, and it's frustrating. Okay.
[5:58]Glass products. Typically I would say yes, but here's the thing. If you see someone sell it on Amazon, like so can you. I've purchased glass products and they come in very secure packaging.
[6:07]I don't know. I don't know why everyone always is like, oh, don't do glass. Don't do glass. And I'm like, well, I see other people selling glass products. I can too, you know.
[6:14]That's just my opinion. Obviously, there is the higher potential than, you know, a typical product that a glass product would be returned more often than not. Next thing is going to be very, very inexpensive, cheap product.
[6:24]It's going to be hard to get a good profit margin, especially if you have to run Amazon ads to support those sales. If you're still ever unsure, ask yourself, if they can sell it, I probably can too, you know.
[6:36]Second, it's like, is there going to be high return rate? Ask yourself these questions and you'll know if you should avoid this product or not. For you to know what kind of products to sell on Amazon and make money with every month, write all this down if you'd like to.
[6:46]This is the framework that I've personally used time and time again to find products to sell, and I call it the five P framework or the product profit framework, which is profit, price, problem, purchase, potential.
[7:00]The first thing is going to be profit. Is the product going to be profitable? Will you make money off of it? And you want to at least shoot for 30% profit margin. So to do this, I recommend using the rule of 33, and if you don't know what that is, it's basically breaking down a product price and cost into three different parts, and each of them contain about 33% of the overall selling price.
[7:22]The first 33% is going to be the cost to buy the product and to ship it overseas. I have a full video on how to find suppliers to source from that I'll leave linked above and also in the description.
[7:36]But that's the first 33%. Next 33% of the expense of the product, if you will, is going to be allocated towards Amazon FBA fees, or if you were selling this on your own website, it would be the cost to, you know, ship it out to the customer. Any other miscellaneous costs with like storing the product, etc.
[7:51]Obviously, this is going to change depending on what product category you're in, the Amazon fees, etc. And obviously the price point of your product. Uh, once again, I have a full video on Amazon FBA fees that I'll link up to above that you can check out.
[8:04]But then the last 33% is going to be the profit margin. So to be able to to calculate all of this at a quick glance, you need to understand and get two things.
[8:14]You need to get the product cost from the supplier, okay, from Alibaba most likely. And you need to understand the Amazon FBA fees. The fastest way to do this is by using a profit calculator. Helium 10 has one, and I'll show you right here.
[8:26]So for this product, here's the price point. Here's the estimated cost to buy and ship it. Okay? And then here's the estimated Amazon FBA fees, and then here's the profit margin. You need to learn how to use this. I also have another video explaining how to use this calculator that I'll leave linked above and also in the video description.
[8:44]Next thing is price point. You want to find a product price between 15 and 50. This is obviously always dependent on your situation with capital. How much money can you invest in this product? Why? Okay.
[8:54]So with a combination of specific categories and this price point with also a certain search volume, you find products that yield the least amount of competition.
[9:04]You are not going to be competing against big brands. And so that's why this price point is key. Now, if you have money to invest more in inventory and you sell a product worth maybe close to a hundred bucks, not a lot of people are able to. So you already have a competitive edge.
[9:18]The next thing is problem. What problem is this product solving? The easiest way to find what kind of problem this product is solving is by looking in the reviews of this product.
[9:27]Now, the easiest and the fastest way to be able to read through all them is download these reviews and upload them into ChatGPT and ask, what are the pain points of this product? What do people like about this product? What do people dislike? And it'll write it all out for you.
[9:41]You need this and you want this to be able to bundle this product effectively with another product. And when you do that, you are above 90% of other people who sell on Amazon because no one thinks to bundle with complementary products. Okay.
[9:53]Next thing is going to be purchase. Okay. Is this product routinely purchased? We don't want just for a season or two, but also it's nice to have a product that's almost like a bare essential.
[10:02]That typically you find these in the home and kitchen category, products that are evergreen. Now, this will just be based off of your own intuition. If you're ever unsure, you can always always look at this chart for a product and look at the history with its search volume, with its sales, with its review count. You can get a lot of information from just this chart alone.
[10:20]The last thing is going to be potential, meaning how many ways can we describe this product? How many different ways are people searching for this product on Amazon? A lot of people search for certain products describing it differently, different keywords, etc.
[10:32]The more keywords your product is associated with, the more money you will make. I guarantee you, there's a quote I love, the riches are in the niches. That 100% pertains to product research.
[10:44]There are a crazy amount of great products to sell that are wedged in these sub categories of these bigger products that most people are missing out on. And you can find these based off of keyword research.
[10:55]I'm going to show you how keywords can actually help you find new and more niche and better products to sell than what you're currently seeing. We're going to think of keywords as different parts of a tree.
[11:05]At your base level, a base keyword. These are the keywords that you typically find when you're doing product research. They have, you know, search volume of 1,000 to 50,000. They got good reviews, they got good, you know, uh, revenue. But if you dig a little bit deeper inside this product, you're going to find more branch keywords, long tailed keywords, meaning they're going to be about two to five keywords long.
[11:27]It it's going to be an extension of that main keyword. And I'll give you two different examples right after this. You know, exactly what I'm talking about. Next thing, after that, are going to be like even more niche, leaf keywords, just super, super niche. With these keywords, you're going to rank organically for them because they're going to be so niche and like, you know, so low in supply because nobody can really find them or see them.
[11:47]That it's going to help you rank organically for this base keyword. And this is how you find different niche products to sell. This is how you master product research. This is how you dominate product research, okay?
[12:51]This is what it looks like, right here. Real quick, if you really want to learn to find the best product to sell, I just launched my brand new five-day product profit challenge, where I give you tons of tools and in-depth tutorials to find the best and most profitable products to sell on Amazon.
[13:42]I'd love to have you join. The link is down in the video description. Click down there, check it out, and I'll see you in there. But to be able to find those niche sub category products, we need to start here with a product research tool called Black Box.
[13:55]Now, I have a discount code below for Helium 10 for this tool, uh, if you'd like to access it, follow along, which I highly recommend doing. With that being said, yes, like you do need product research software to initially get started to be able to find these products.
[14:10]And really, it's just to be able to verify all the data together. To get here, I can go up to tools, click down, and out of all the tools that Helium 10 has, this is the product research section.
[14:23]So I'm going to click Black Box. And then once I come back in here, there's actually different ways to be able to find products. Meaning, you could search for products based off of a product search. You can search for them based off of keywords. You can search for them through competitors, through specific niche, or through product targeting.
[14:43]Really, I focus mostly on just keywords and products. I would say the main difference between these two different tools is with products, you can actually search in um sub category specific.
[14:56]Then with keywords, you actually just search in the categories in all in general. Let me explain what that means if I come back into products, I can click the category, and if I click this drop down, I can see that these are all the sub categories within arts, crafts and sewing. And then so there's beading and jewelry making. I can click down and there is even more. It's very eye opening to see how many sub categories there are within each category.
[15:20]Now, if you're wanting to look in a specific sub category for a particular product that you have in mind, here's how to do that. So let's take our creamy cup example. If we want to try to figure out like what sub category it's in, what you can do is go onto the listing on Amazon, and you're going to scroll past brand story, A+ content, all that good stuff, until you get to the product information.
[15:41]What you'll usually see where it says additional information, and it will show you the overall ranking for the category. And then it'll say it's ranked in the sub category of food container sets. Now, if I click that, I'm going to come in here and see here on the left side, container sets, is within food storage, within storage and organization, which is within kitchen and dining.
[16:04]And then when I come back into Helium 10, I can go to the kitchen and dining section, scroll down to storage and organization, food storage, food containers, and click in container sets.
[16:17]It's crazy to me like how many sub categories and niches there are. It's actually pretty exciting. It just shows you how much opportunity there is. Now, let me explain what filters we should be filling out.
[16:24]Obviously, you can actually click here in this simple filter or advanced, we're definitely going to do advanced. And then as far as what category we want to be looking in, we're going to look for products in the pet supplies category. I recommend looking into one category at a time instead of clicking kitchen and dining, pet supplies, office products. Like just focus on one category at a time.
[16:47]Now, the main filters you need to always be using is review count. And I'm going to set this at most to 350 and then the price point of our product. And I'll set this $15 all the way up to $50. And then next is monthly revenue. I'm going to set this at lowest 5,000 to 20,000.
[17:07]Just to make sure we're on the same page, what I'm saying is I'm looking for products that have these characteristics of these inputs that they need to fit what I'm putting in here.
[17:15]Typically, that'll be good enough to be able to find great products. If you want to go a little bit more advanced, sometimes I like to mess with the number of images. So I will usually put a max of four. I'm looking for products that have a max number of images of only four.
[17:28]They don't care enough to be able to put six images up. And it's actually kind of funny because what I found is if they have only like one, two, or three images, they're typically like polar opposite sellers, meaning their brand is so big that they could care less how many images because they know people will just flock to their product.
[17:40]I see that all the time. Big brands, they only have three images. I'm like, what? But really, it just shows that they don't really need to, like people demand their product that much. Or on the other spectrum, they know so little and they're just doing the bare minimum.
[18:03]And that's where you can kind of capitalize on it. Uh, next will be listing age. How long has it been listed on Amazon? A minimum of eight months on Amazon. Another really good filter is this sales to review ratio.
[18:13]I'm not going to put in anything here, but we're going to come back to this ratio. Other than that, I do not mess with anything else. Okay. And then we're going to hit search. Once we hit search, this shows all of the different products that fit our criteria. We want to go through these products and figure out what would be a great product for us to sell.
[18:32]Instead of just going one by one, there's a couple more things that you want to view to be able to filter out the wheat from the tear. First, uh, you can click this show advanced product details. What it just shows you is how many reviews and what actual star rating do they have and a couple other things.
[18:49]Next is we don't need all of these columns. So I like to come in here, click customize, deselect everything and only have the price point, monthly sales, monthly revenue, review count.
[19:00]And all of this is great information, but just we don't need all of it right now. We just want to stay focused on a few things. Number of images, because that's what we put in, but I'm actually going to deselect now. And then sales to review ratio. This is when we want to focus in on this indicator.
[19:12]So we have all the columns that we want. Next thing is what you can do is you can filter by which products have the most monthly sales or what product has the most monthly revenue. That's a great approach, but what I like to do is I like to filter the sales to review ratio.
[19:29]What this is is it's basically saying, they get more sales per review than other people. And it's sometimes either one of two things. Either they're just getting a ton of sales or and like that's a good, that's a good sign. That means it's a low barrier to entry.
[19:46]Like we could be doing that too. If I look closely at a couple of these options, I'm not even sure what this is, but it's a trim bell boot. Okay. Here's the price point, 20 bucks. They sold 600 units last month. Monthly revenue 12 grand, and the sales to review ratio, like this is crazy. And they only have does that say two reviews? I think so. Let's go ahead and click on the listing.
[20:06]So once we come in here on the listing, eye opening, there's only 55 reviews. Just looking at this listing, there's so much that you can capitalize on. For one, they only have one picture. Two, the title has like six keywords, 6, 7 keywords, that's nothing. And you getting this much revenue for how like not well put together this listing is and how low the review count. It just shows that there's a lot of demand for this product.
[20:30]If you ever similar across a product like this and you're just thinking, what is this, what what keywords do I be should I be looking at? What you should do is scroll down to this Helium 10 chart and click keywords, and it'll show you all the keywords that are indexed for this product.
[20:46]So I hope that this masterclass has given you a better understanding of what kind of products to avoid, what products to look for and how to actually find these products. Once again, if you want a lot more in-depth training and tools to find better products to sell on Amazon, join my brand new five-day product profit challenge.
[21:03]The link is down in the description. Thanks for watching. Hit the like button, subscribe, and I'll see you in the next one.
