Communicating Across Cultures

[0:00]When working internationally, recognizing cultural differences can make a difference and create a successful business transaction. Communicating across cultures begins with the understanding that one size does not fit all. The differences between cultures needs to be recognized, valued and appreciated before any real communication can take place. Listen. When trying to communicate, put aside personal feelings and listen. It is easy to offend someone, so have an open mind and be sensitive to the differences that surround you. Language is much more than words and every language has linguistic preferences. These linguistic preferences can often give clues about the behavior, manners and thinking of that particular culture. Look for the nuances in the way people from different cultures use language. For example, the English use understatement and modesty. They are sometimes deliberately vague to avoid any confrontation and extremely polite. Spaniards and Italians on the other hand, like to be flowery with their language, preferring eloquence and expressiveness over exactness. Germans are very logical in manner and words. Asians including Japanese and Chinese consider harmony an important virtue and will avoid confrontation at all cost. For that reason, they will often say yes to many things with the understanding of yes I hear you, or yes, I understand and not necessarily yes, I agree. There are no universal gestures, the only universal one would be a smile. A warm friendly smile goes a long way toward conveying sincere interest in others. Communicating across cultures takes great sensitivity and awareness. By studying other cultures, we become more insightful and adaptable in our own communication efforts. No one expects you to know all the nuances of his or her culture, just as others are expected to respect and understand your culture, they will make allowances for any missed cues on your part. Leave plenty of room for give and take.