A designer created childrens wear that grows with the child

[0:05]Yes, the kids are all very cute, but this is not just another ad for adorable children's clothing. These clothes will fit their owners for years, and they're the result of a present from an uncle to his nephew gone wrong. I purchased some clothes for him and sent them over to Denmark. Um, by the time he had received them, they didn't actually fit. Um, and this served as a real stimulus to to look at this as a problem that needed fixing really. And this is what Ryan came up with, clothes with an innovative pleat system, which allow the outfit to expand and contract when necessary. So, this garment expands bidirectionally to custom fit a range of ages from nine months to four years. Uh, it utilizes a rip stop structure to make it last as long as possible, and it has concealed knee patches for increased durability too. Trousers cost $80, while a top will set you back 95. My background as an Aeronautical engineer where I specialized in deployable structures for nano satellites. This involved a lot of research into origami structures and folds and steering away as much material as possible into a small gap and then having that deploy out in space. Um, and that has really filtered down into this design. so cool. With clothes that last longer, come the added benefits of saving money and reducing waste. But these ones are also coveted for their comfort factor. Children can just move completely freely and explore the world, uh, as they are meant to, not in restrictive sort of skinny jeans that are really not designed for them. But Petit Pli is not resting on its laurels. The business is now experimenting with prints to hide daily stains. And it's even considering expanding into adult wear. Sarah Morris, TRT World, London.