Thumbnail for TechBurner Anarc Watch Reality | Indian Influencer Business part-1 #shorts by Priyanshu Rax

TechBurner Anarc Watch Reality | Indian Influencer Business part-1 #shorts

Priyanshu Rax

56s250 words~2 min read
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[0:00]Indian influencers jinhone khud ki company banai lekin aaj woh kaisi chal rahi hai? Part 1. Isme sabse pehle aati hai Tech Burner ki Anark Watch jo November 2024 mein launch hui thi at ₹7000. Jiski launch ke time pe bahut bade claims kiye gaye the, jaise ki stainless steel body, high silicon processor, proper IP68 and even Apple Watch Ultra jaisi feel. Aur isi hype ki wajah se inhone pehle 24 ghante mein 4 crore ki sale kar di thi and that is crazy. Par sirf ek hi mahine mein inka pura game palat gaya. Customers ne bataya ki stainless steel body actually sirf coated zinc alloy thi. Aur battery literally 200% tak charge ho rahi thi. Sensors ki accuracy 40% se bhi kam. Upar se jis design ko itni hype mil rahi thi, woh exactly Fitbit Blaze ka clone nikla, zero difference. Lekin iske baad sabse badi problem tab shuru hui jab ek tech creator ne Anark ke review video upload ki. Jise Tech Burner ki team ne take down karwa diya aur unke is action ki wajah se Tech Burner ki ek negative image ban gayi. Phir 2025 mein Tech Burner ne image clean karne ki bahut koshish ki. Lekin damage itna ho chuka tha ki logon ka trust wapas nahi aaya. Aur aaj ki date mein Anark OLX pe ₹1000-₹1200 mein mil rahi hai. Abhi dekho hype se initial paisa aa jata hai par over-promise, under-testing and weak after-sales se brand seedha khatam ho jata hai.

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